Karthik

Web Analytics / Adobe Analytics / Google Analytics

ac3b41@r.postjobfree.com

Around 7 years of experience in Adobe Analytics, Google Analytics, GTM, DTM, ETM, Adobe Test and Target, Site Catalyst, Adobe Campaigns, Adobe Social. I started my career in digital marketing and migrated into the digital analytics space as I have a big passion for it. And, I am very keen to update myself and wish to mentor others as well with the research, analysis and experimentation.

Certifications:

Google Analytics Certified

Google AdWords Certified

Adobe Certified Expert: Reports & Analytics Implementation

SUMMARY:

Experienced in Full Stack Web Development, Web Content Management (WCM) applications, Digital Marketing, Tag Management and Web Analytics.

Experienced in using Tag Management, Web Analytics and Metrics platforms like Google Analytics 360 Suite, Adobe Analytics, Dynamic Tag Management (DTM), Web Trends, click tracks to capture website traffic and optimize.

Configured Tags using Adobe Dynamic Tag Manager (DTM) and Adobe Analytics script in to webpages to capture the visitor matrix during run time.

Used Adobe Test & Target to perform A/B testing and page optimization based on target segments.

Experience in working under Agile SDLC and Waterfall development models.

Test Adobe Analytics tagging for mobile apps and web through standard debugging tools (Charles Proxy, Fiddler, etc.)

Expert in developing User Interface (UI) web sites and applications HTML5/CSS3, JavaScript, Angular JS 1.6 & 2.0, DOM, XHTML, jQuery and Ajax.

Web Analytics professional with expertise on various web analytics tools like Web Trends, Omniture Site Catalyst, Google Analytics, Tea Leaf, Google Web Optimizer etc.

Hands on experience on Web Trends/GA implementation, reporting & administration

Reporting experience on Adobe Site catalyst

Implement tracking using Ensighten Tag Management. In certain cases, where Ensighten TMS is not implemented, work with developers to implement tracking code directly into the page.

Experience in various Marketing Campaigns like organic campaign, email campaign, banner advertising campaign, Brand promotion etc. through translation files in Web Trends.

GAIQ - Google Analytics Individual Qualification certified

Expertise in Online Marketing channels, like Search engine optimization, Search engine marketing, Campaign management, E-mail marketing & Web 2.0 concepts.

Applied design patterns such as n-tier, MVC and MVVC to build responsive web applications.

Experienced in using various tools such as Notepad++ and IDEs such as NetBeans, Visual Studio, Eclipse, etc. for development and design.

Strong Experience in database design using PL/SQL to write Stored Procedures, Functions, Triggers and strong experience in writing complex queries, using Oracle 8i/9i/10g/11g, DB2, SQL Server and MySQL.

Strong experience in writing and updating the technical documents on daily basis with the changes made to the existing environment on daily basis.

TECHNICAL SKILLS:

UI Web Technologies

HTML5, CSS3, XHTML, XML, JavaScript, AJAX, JQuery, JSP

Frameworks

Backbone.js, Angular.js, React js

Content Management

WordPress, Dynamic Tag Manager, Google Analytics, Adobe Analytics, Target

Database

MySQL, SQL Server 2012, Oracle 11g, IBMdb2.

Versioning tools

TFS, Visual Source Safe (VSS).

Web server

Internet Information Server (IIS), Tomcat, Apache

Development Methodology

Waterfall, Agile.

Scripting Languages

Unix Shell Script, JavaScript.

Build tools

Ant, Maven, Gradle, Jenkins

Bug Tracking Tools

Visual Studio Team System, Microsoft Test Manager, HP-QC

EXPERIENCE:

American Airlines, Phoenix, AZ May ‘15 to Jun ‘17

Role: Sr. Web Analytics Developer

Responsibilities:

Participated discussions with marketing and business analyst to understand the business UI requirements, page navigations, page tags and analytics requirements.

Developed HTML’s for email campaigns and rolled out campaigns using Eloqua.

Content optimization based on analytics resulted in improving visitors by 250% and significant reduction of calls to Call Centers.

Configured Tags, variables (events/s.code/eVars) using Adobe Dynamic Tag Manager and Adobe Analytics (Omniture Site Catalyst) script in to webpage to capture the Visitor matrix during run time.

Implemented Google Analytics 360 dashboards for partner sites using Analytics, Tag Manager, Optimize and Attribution.

Designed and implemented data layer in Dynamic Tag Manger to simplify and manage tags sending data in structure way to Web Analytics, Double Click, Test & Target tools.

Designed and developed Adobe analytics project reports based on Dimensions, Metrics, Segments and Channels.

Experience in setup and configuration of DTM- Analytics-Test & Target integrations

Mapped name value pairs to profile parameter in target global Mbox and configuring s_code.js in web properties.

Worked on Adobe Target implementation and performing A/B testing campaigns to increase conversion rates and maximize user experience

Applied ethical SEO best practices when performing tasks such as keyword research, competitive analysis, content optimization, Meta tag creation, alt tag creation and social media optimization.

Developed HTML’s for email campaigns and rolled out campaigns using Eloqua

Developed dynamic and browser compatible pages using HTML5, CSS3, JQuery and JavaScript.

Environment: HTML5, DOM, DHTML, XHTML, CSS, JavaScript, Angular JS, Adobe Tag Manager, Adobe Analytics, Test & Target, jQuery, Eclipse, MYSQL and REST Web Services, JQuery, Stored Procedure, GIT, Agile.

Citi bank, Irving, TX Sep ‘13 to May ‘15

Web Developer / Web Analytics Developer

Responsibilities:

Reviewed and Analyzed business requirements and functional specifications.

Drive the integration of Adobe Analytics and site tagging with the Ensighten tag management solution.

Drive the definition and implementation of standards for web analytics development.

Strong understanding of web technologies including web services, APIs, and database technology.

Drive collaboration sessions among IT and business groups to facilitate optimal tagging, reporting, and analytics capabilities in support of digital platforms.

Participated in design workshops with senior UI team’s and collaborated in executing PoC’s.

Designed and developed based on Dimensions, Metrics and Channels.

Responsible for configuring and tracking performance reports from Google Analytics and organizing and formatting raw data in daily, weekly and monthly reports for metrics to be used to analyze current business performance.

Utilized Google analytics and Omniture in the quantitative a qualitative analysis of campaign performance.

Designed and developed Single Page Application using CSS, HTML, Java Script, Angular Js to create responsive and fast user experience.

Designed and Developed Java Script frame work which is wrapper on top of Angular.js frame work and AJAX based UI frame work for UI Configuration widgets.

Developed application components like Grids, Toolbars, Panels, Combo-Box, Button’s etc. using AngularJS, Bootstrap frameworks.

Involved in redesigning the entire site with CSS styles for consistent look and feel across all browsers and all pages.

Following Scrum methodology to track the project details and updating the development status every day in the SCRUM.

Environment: Java, HTML, CSS, SASS, ETM, Boot strap, Google Analytics, OO JavaScript, Angular.js, gulp, Ajax, JSON, JSP, JQuery, MVC, DOM, TFS, Visual Studio, Windows.

T-Mobile, Seattle, WA Nov ‘12 to Sep ‘13

Web Developer

Responsibilities:

•Participated in design workshops with senior UI team’s and collaborated in in developing responsive websites developments.

•Designed and developed User Interface, controls using ASP.Net, HTML, CSS, and JavaScript.

•Responsible for integration and setup of Web Properties, Adobe Dynamic Tag Manager, Adobe Analytics, Apple App Analytics, Double click and other tools.

•Updated configurations of Adobe Web Analytics tagging, s. code/eVars and related databases to meet data collection and reporting requirements.

•Developed analytics reports for visitors traffic by location/dimensions/channels, New Vs Existing users, Bounce rates, etc.

•Assisted project development teams with the collection of web analytics data to meet business requirements.

•Defined reports and data sources; developed dashboards using Site catalyst & Insight technologies for distribution and consumption of web analytics information for client reports.

•Developed HTML’s for email campaigns and rolled out campaigns using Eloqua.

Environment: Java, HTML, CSS, Google Analytics, Google Dynamic Tag Manager, JavaScript, WordPress, PHP, Ajax, JSON, JSP, JQuery, MVC, DOM, TFS, Visual Studio, Windows

Essilor-USA, Dallas, TX Aug ‘10 to Nov ‘12

Digital Marketing Developer

Responsibilities:

Designed and developed User Interface using CSS, HTML and JavaScript. Used JavaScript DOM manipulation and JavaScript event to generate the data result in UI.

Developed and automated Google Analytics dashboards for web performance statistics

Led technical implementation of Google Analytics using Google Tag Manager.

Implemented Google Tag Manager and Google Analytics on marketing sites, generated reports summarizing visitors traffic by location, New Vs Existing users, Bounce rates etc.

Designed and developed Analytics project reports based on Dimensions, Metrics and Channels.

Installed, configured and customized the Shop E-commerce plugin to meet clients' needs.

Strategically grew organic search traffic by 100% - 200% for 3websites, including e-commerce and B2B, with optimizing content based on Tag Management and Analytics reports.

Developed different JQUERY component in MVC micro architecture framework which internally use various design pattern such as singleton, command, delegate, etc.

Worked on integrating JQuery APIs with MVC pattern.

Implemented CSS3 and object oriented JavaScript based navigation system visually identical to previous table-based system to improve ease of maintenance and organic search engine placement.

Performed unit testing and end to end functional testing.

Documented the design documents and release notes.

Provided daily and weekly updates to team leads and managers.

Environment: Java, HTML, CSS, Google Analytics, Google Dynamic Tag Manager, JavaScript, WordPress, PHP, Ajax, JSON, JSP, JQuery, MVC, DOM, TFS, Visual Studio, Windows

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