Sales Operations Professional

Michael Garfinkel

*** **** **** **., *** #**** New York, NY 10065 516-***-**** ***********@*****.*** PROFESSIONAL SUMMARY f

Sales operations professional with a focus on advertising. 6+ years of strategic planning experience, analyzing data to maximize campaign delivery for clients and revenue for organization PROFESSIONAL EXPERIENCE

NEW YORK TIMES New York, NY

Inventory Manager May 2016 – March 2017

Led video migration from Freewheel to DFP, managing Sales Planners and Campaign Managers

Created system processes for sales team to ensure proposal and inventory accuracy

Managed all requests from sales to deliver precise information to clients

Troubleshot with Sales and Ad Operations team to optimize campaign delivery

Led revenue reporting on video placements across ads on all NYT platforms

Approved proposals and added new products submitted by Sales in DSM

Created and maintained several reporting dashboards for dissemination to senior leadership

Increased sell-through rates through creation of new inventory packages

Completed ad hoc reports with the use of DFP, Tableau, Freewheel MRM, and Google Analytics TURNER BROADCASTING New York, NY

Senior Strategic Planning Analyst – TBS September 2013 – May 2016

Managed 3 sets of Inventory worth $200MM – National, TBS Direct Response, and ADU Liability; monitoring pacing vs. forecast

Created quarterly inventory reports for daily inventory management to forecast revenue maximization

Responsible for maintaining inventory pool accuracy through coordination with Sales

(AE’s, Planner’s, ASR’s), Direct Response and Sales Operations

Collaborated with Sales Operations to ensure all log holes and inventory were filled

Managed Inventory to avoid oversells and found creative solutions when inventory is oversold

Responsible for ad hoc projects based on seasonal needs including NBA, NASCAR and MLB playoffs FOX NEWS New York, NY

Fox Business Network – Commercial Operations February 2011 – September 2013

Arranged program schedule logs for Fox Business Network, solved scheduling conflicts, coded programs, set up billboards, and ensured correct sponsor IDs

Managed daily inventory ensuring highest valued inventory received log placements

Analyzed value of data sets to coordinate details for commercials and infomercials

Leveraged Broadway Systems to accurately complete assignments within tight deadlines

Collaborated effectively with advertising sales planners to help maximize revenue MORGAN STANLEY SMITH BARNEY Jericho, NY

Wealth Management Intern January 2011– February 2011

Expanded the business of three financial advisors by targeting potential clients and providing timely strategies to achieve upward investment performance

Generated sales leads through administrative tactics including calls, mailings, and arranging appointments for financial advisors

EDUCATION

STATE UNIVERSITY OF NEW YORK AT BUFFALO Buffalo, NY School of Management May 2010

Bachelor of Science, Management Information Systems SKILLS

Computers: Microsoft Office Suite (Word, Excel, PowerPoint, Access), Broadway Systems, Operating budgets, SQL, and Data Analysis including Pivot Tables and VLOOKUP

Contact this candidate