Summary

Business Analytics Graduate with *+ Years of Analytics Consulting, Digital Marketing and Software Engineering Experience. Excellent ability to creatively develop and implement Analytics strategies to achieve Business goals. Education

STEVENS INSTITUTE OF TECHNOLOGY, HOBOKEN, NJ Aug 2016 - Dec 2017 Master of Science in Business Intelligence and Analytics GPA: 3.80 ANNA UNIVERSITY, CHENNAI, INDIA Aug 2008 - May 2012 Bachelor of Technology in Information Technology GPA: 3.10 Areas of Expertise

Data Engineering : Python, Apache Spark, R, SQL, SAS, Cloudera Data Science Workbench, Tableau, MS-Excel Machine Learning : Decision Trees, Random Forests, Bagging, Boosting, SVM, Regression Analysis Digital Marketing : Google Analytics, Adobe Analytics, Google AdWords, Google Keywords Planner Project Management : ALM (Application Lifecycle Management), Atlassian JIRA, SVN Other Skills : Natural Language Processing, Web APIs using Flask and Flask-Restful, Web Scraping Work Experience

WOLTERS KLUWER, NEW YORK, NY

Decision Science Intern Oct 2017 - Dec 2017

Tools: Python, Apache Spark, Cloudera Data Science Workbench, Flask, HTML

• Contributed to LegalVIEW-BillAnalyzer, a Natural Language Processing and Predictive Modeling Based Invoice Optimization Tool, that helped Clients save from 6% up to 9% of Cost in Legal Fees

• Created a Flask-Based Implementation for an Invoice Entity Detection tool using Cloudera Data Science Workbench ECLERX LLC, AUSTIN, TX

Advanced Analytics Consultant Intern Jun 2017 - Aug 2017 Tools: R, SAS, MS-Excel, Google Analytics

• Developed a Customer Lifecycle Value (CLV) model and a Customer Loyalty model based on a Pareto/NBD approach for B2B customers to Create a Marketing Strategy for Successive Fiscal Years

• Leveraged Decision Trees and Random Forests Techniques on Transactional and Firmographic Data to plan Strategies ROBERT BOSCH GmbH, STUTTGART-FEUERBACH, GERMANY

Onshore Project Coordinator Feb 2015 - Apr 2015

Tools: Atlassian JIRA, ALM (Application Lifecycle Management)

• Managed project requirements as SCRUM master and coordinated with clients through Sprint reviews

• Trained new team members on deploying production processes for the tool eHandbook Generator ROBERT BOSCH BUSINESS & ENGINEERING SOLUTIONS LTD., INDIA Senior Software Engineer Sep 2012 - May 2016

Tools: JAVA (Plug-In Development), .Net (WPF), C#, MS-Excel

• Improved Turn Around Time of eHandbook Generator by 33%. Implemented 1-Click and Batch Job Server modules

• Implemented StarSim, a tool that dynamically visualized Matlab and Simulink Data in the form of Interactive Line Graphs Academic Project Experience

STEVENS INSTITUTE OF TECHNOLOGY, HOBOKEN, NJ

Google AdWords Digital Marketing and Brand Optimization: Jan 2017 - July 2017 Tools: Google AdWords, Google Analytics, Google Keyword Planner

• Ranked by Google as one among the Top 3 Percentile of 2653 teams in the Google Online Marketing Challenge 2017

• Raised Online Brand Awareness and Customer Acquisition of Aether Game Café (AGC), a Hoboken based start-up and achieved CTR of 1.76% and over 16,800 Impressions with a CPC of $0.84 to improve AGC’s online visibility Portfolio Sensitivity-Optimization using Natural Language Processing: Nov 2016 - Dec 2016 Tools: Python, R, MS-Excel

• Implemented a Portfolio Risk Reduction Model for Dow Jones Industrial Average (DJIA) portfolio using Markowitz model

• Leveraged Latent Dirichlet Allocation to formulate Topic Sensitivity for stocks to predict Volatility towards Current Affairs PRAVEEN THINAGARAJAN 87, Paterson Street, Jersey City, NJ 07037 512-***-**** ac38v0@r.postjobfree.com

https://www.linkedin.com/in/pthinaga/

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