Sales Management

Cindy Martin, MBA, MSL

954-***-**** *********@*****.*** 4403 NW 73rd Way Coral Springs, FL 33065

Self-motivated, results orientated professional with extensive and diverse experience in Sales Strategy, Customer Development, Credit Underwriting, Data Analytics, and Relationship Management.

Sales Management

Lean Six Sigma Green Belt Certified

MS Office, CRM, Salesforce Champion

Strategic Planning & Execution

Forecasting & Trend Analysis

Training & Development

Supply Chain Management Certified

Data Analytics

Asset Based Lending/Factoring

Moody’s Risk Analyst, Cap IQ

Pitchbook, LPC Loan Connector

Hoovers, IDEAS, MINITAB

Notable Contributions

Expanded marketing reach. Collaborated with internal product partner to develop a quarterly email marketing campaign targeting clients, B2B prospects, and Centers of Influence. Marketing campaign highlights economic trends and market pricing. Expanded sales revenue 8% through the marketing campaign.

Customized reporting; prospecting through data analytics. Created customized reports to identify and analyze sales activity. Developed database of syndicated loan transactions to analyze the metrics of transactions completed in the market. Real time analytics led to targeted prospecting leads and firm commitments issued.

Pioneered early detection tool. To highlight potential transactional issues earlier in the due diligence process, created and implemented a template to be used by the sales team to identify potential red flags. 76% of the transactions seen were flagged due to items that required further discussion and analysis.

Improved processes; eliminated gaps. Developed Best Practices, including standardized templates, to increase efficiency and streamline the flow of information from Business Development Officers to Underwriters.

Spearheaded exclusive factoring arrangement. Establishing operating procedures for exclusive factoring arrangement with a logistics company and manufacturing firms to provide A/R financing. Closed 17 transactions under the arrangement within nine months.

Professional experience

TD BANK N.A. Ft. Lauderdale, FL 2010 - Present

Vice President, Business Management Analyst 2012 - Present

Serve as business strategist for new business development, strategic market planning, and sales forecasting. Track performance metrics and trends by preparing ad-hoc analysis including dashboards, quantitative and qualitative forecast reports, and other customized analytical models. Drive Total Quality Management (TQM) initiatives by conducting webinars, coaching sessions, and generating reference documentation to train and educate sales team.

Vice President, Underwriting Credit Manager 2011 – 2012

Vice President, Credit Specialist 2010 - 2011

GORDON BROTHERS / ACCUVAL Boynton Beach, FL 2009

Inventory Appraiser

WACHOVIA CAPITAL FINANCE Charlotte, NC 2007 - 2009

Credit Underwriter

THE CIT GROUP / COMMERCIAL SERVICES, INC. Charlotte, NC 1999 - 2007

Credit Underwriter 2001 - 2007

Management Associate 1999 – 2001

Education & Certifications

Education & Certifications

Master of Business Administration in Business Management Pfeiffer University, Charlotte, NC

Master of Science in Leadership & Organizational Change Pfeiffer University, Charlotte, NC

Bachelor of Arts in Business Administration Queens University of Charlotte, NC

Bachelor of Science in Political Science Queens University of Charlotte, NC

Lean Six Sigma Green Belt Certification PMI, Florida Atlantic University, Boca Raton, FL

Supply Chain Management Certification CSCMP, Broward College, Ft. Lauderdale, FL

Notary Signing Agent Certification

Affiliations

Professional Member National Black MBA Association, Inc. Ft. Lauderdale, FL

General Member Urban League Young Professionals, National Association Ft. Lauderdale, FL

Committee Member Women in Commercial Finance, National Association New York, NY

Committee Member Customer Involved Government, Coral Springs City Commission Coral Springs, FL

Reading Pal Volunteer United Way Ft. Lauderdale, FL

Treasurer The Crossings Homeowners Association Coral Springs, FL

Chair School Advisory Forum for Park Springs Elementary School Coral Springs, FL

Recording Secretary North Area Advisory Council Broward County Schools Ft. Lauderdale, FL

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