Sales Manager
Resume:
Glenn Arentzoff
**********@*****.***
Summary of Qualifications
Audio and Video Professional with over fifteen years of global product, market development and product marketing experience, business development and account management, including 7 years of global IP licensing experience. Technical and strategic visionary with extensive Product Development, Licensing, Account Management, Market Development and Contract Administration experience with a focus on the big picture and the customer and who is highly organized and skilled in a matrix environment, with exceptional attention to detail. Highly experienced in working directly with customers, overseas OEM and ODM vendors, manufacturing partners, internal departments and external business partners to maximize brand awareness and sales revenue through continuous commitment to provide complete customer satisfaction.
Professional Experience
Tannoy – Los Angeles, Ca.
Tannoy is a company that designs, manufactures, and sells Home and Commercial Loudspeakers
Senior Sales Manager-North America 2016- present
Overall responsibility for all of North American Sales and Marketing efforts.
Management of North American independent rep firms and distributors for all independent specialty retailer and the on-line sales market channels.
Successfully managed the transfer and integration to a 3rd party fulfillment distributor for all North American sales.
Interfaced with industry press relations and key influencers to increase brand recognition.
Create and manage the asset development timelines to support marketing initiatives and all new product introductions.
Represent Tannoy at all industry and trade show related activities as well as dealer events.
Blue Microphone – Los Angeles, Ca. 2016-2016
Blue Microphone is a company that designs, manufactures, and sells professional and USB microphones
Sales Support Manager
Perform competitive analysis and provide recommendations for future product strategy.
Work with Marketing and Operations to execute all related global Product launch activities and continuously monitor launch activities to measure the success of the programs.
Responsible for managing and administrating all sales programs on a per account basis.
Create and manage the asset development timelines to support marketing initiatives and new product introductions.
Work with Finance, and Operations, Marketing, and Legal to maintain dealer and distributor database and administrate the monthly commission payment process on a per account basis.
Work with PR, Channel Marketing, distributors, and key accounts to develop, manage, and distribute all sell-in collateral materials, POP messaging, and POP displays to support sales plan on a global basis.
Manage creation and dissemination of creative assets worldwide as well global compliance.
Gefen – Los Angeles, CA 2013– 2016
Gefen is a company that designs, manufactures, and sells digital audio and 4K UHD video connectivity solutions
Product Category Manager
Perform competitive product and market analysis, as well as define product strategy, roadmap, and from this, forecast revenue.
Perform competitive A/B product testing, focus groups, and market analysis to provide recommendations to define future product strategy and promotional roadmap to continue to exceed customer expectations.
Write specs, identify key feature requirements, and Product Requirement Documents.
Interfaced with Legal and Marketing Departments to negotiate, review, and execute contracts as well as ensuring full product approval as well as contractual, trademark and copyright compliance.
Manage the creation of all OEM and ODM manufacturing and technology partners and licensor relationships.
Manage 3rd party certification and regulatory compliance testing.
Track product and services introduction to best evaluate product and project success rate.
Collaborate with Marketing and PR resources to help develop Marketing programs for new product and mobile apps introduction at point of sale.
XPAND – Los Angeles, CA 2012 – 2013
XPAND is a company that designs, manufactures and sells active 3D systems into the Cinema Space
North American Home and Cinema Sales Manager
Overall responsibility for all of North American Cinema Sales and Marketing efforts, including; commercial and private cinemas, post production and screening rooms.
Interfaced with Legal Department to negotiate, review, and execute dealer contracts.
Responsible for providing Best in Class Customer Relationship Management, resulting in a 15% increase over sales forecast.
Developed, implemented, and managed all customer related sales and marketing plans.
Pacific Coast Vision – Santa Clara, CA 2010 - 2011
Pacific Coast Vision is an Independent Professional Audio and Video Rep Firm
So. Ca. Territory Sales Manager
Independent Rep Firm specializing in professional audio and video products that provide an (IP- based) intelligent signal management solution for multiple simultaneous HD video and audio streams, including video conferencing systems as well as digital signage solutions and video format converters.
Working directly with; Contractors, Design Consultants, and System Integrators to incorporate my product offerings into every design specification and provide all support as required throughout the life of the project.
A.S.K. Solutions – Los Angeles, CA 2008 - 2010
A.S.K. Solutions –is a startup company selling energy saving productions on a B2B basis
Sales Representative
Working directly with companies to reduce their direct energy costs through custom ‘package’ solutions that include; intelligent energy control systems and products that maximize HVAC and Chiller system efficiency, resulting in reduced direct energy costs that are; guaranteed, measurable and eligible for all Utility Company rebate programs thereby providing the lowest ROI possible.
Xperinet, Inc. – Annapolis, MD 2008
Xperinet is a company that built and sold premium Media Servers to the Custom Installation Market
Director of Sales and Marketing – North America Territory
Responsible for providing Best in Class Customer Relationship Management, resulting in 130% of quota.
Create and process all Purchase and Sales orders as required.
Worked with content providers to offer preloaded content to consumers when purchasing a new media server.
Managed and worked directly with field based Sales and Marketing team members to educate retailers, maximize market penetration and sales volume on a per retailer basis through the creation and implementation of customer specific marketing plans.
Interfaced with end users, dealers and independent representative networks.
Negotiated, drafted, and managed the executed of NDA’s and dealer agreements.
Developed all marketing plans and training materials for new product launch of IP based Blu-Ray compatible Media Servers, including all on line and retail promotions.
Manage all licensor and retailer relationships to ensure full contractual compliance.
Audyssey Labs – Los Angeles, CA 2007 - 2008
Audyssey Labs is a company that licenses technology to acoustically tune any audio system to the room environment for the best possible audio quality.
Business Development/Brand Licensing Manager
Perform competitive product and market analysis, as well as define product strategy and roadmap.
Account Managed licensees globally to promote Audyssey technologies into future products.
Direct responsibility for business and marketing strategy, sales volume, technical support and product training at the manufacturer and the retailer level.
Interfaced with Legal Department to negotiate, review, and execute Licensee’s contracts as well as ensuring full contractual, trademark and copyright compliance including contract maintenance.
Managed licensee’s asset delivery process as well as the product submission approval process.
Managed Consumer Electronics manufacturer’s partner relationships and worked closely to co-develop marketing strategy and new product development to maximize sales, market penetration, and brand recognition.
Created and implemented licensing business proposals and worked with partners to develop strategies and business models for success to meet or exceed fiscal goals.
Managed and executed domestic and international retail account based promotions as assigned, including all trade show related activities.
Memphis Car Audio – Memphis, TN 2006 - 2007
Memphis Car Audio is a company that manufactures and sells aftermarket car audio equipment including premium speakers and amplifiers.
Director, Product Development
Perform competitive A/B product testing, focus groups, and market analysis to provide recommendations to define future product strategy and roadmap.
Developed and implemented business strategies for increasing sales and market share in car audio aftermarket. Worked directly with and managed retail partner relationships.
Performed comprehensive product analysis to determine price point, feature set and cosmetic design.
Developed and implemented new product introduction Marketing strategy.
DTS – Agoura Hills, CA 2000 - 2006
DTS is a company that licenses their surround sound technology to Audio Manufacturers globally.
Business Development/Brand Manager
Oversee development of the worldwide car audio, PC, and gaming business.
Identified new business opportunities and managed current contracts. Negotiated, assisted in drafting/editing of various IP based licensing agreements.
Increased sales from $10,000 per year to a multi-million dollar per year business. Consistently met or
Provided a continuous superior level of customer support resulting in increased sales from $10,000 per year to a multi-million dollar per year business. Consistently met or exceeded sales goals.
Managed day to day licensee partner automotive relationships and worked closely to co-develop, manage and execute marketing strategy to maximize sales, market penetration, and brand recognition.
Managed licensee’s asset delivery process as well as the product submission approval process.
Manage annual business review with licensees and work together to identify additional opportunities and to maintain a multi-year business road map plan.
Interfaced with Legal Department to negotiate, review, and execute Partner’s contracts as well as ensuring full contractual, trademark and copyright compliance, including annual contract maintenance.
Direct responsibility for business and marketing strategy, sales volume, technical support and product training at the retail level, including all trade show related activities and partner promotional events.
Worked directly with licensees to co-develop and implement global marketing plan to increase market share as well as product introduction, retail presentations, and trade show support.
Marantz America – Chicago, IL 1999 - 2000
Marantz America is a premium manufacturer of High End Audio and Video Equipment
Product Marketing Manager
Developed and managed introduction of a new line of speakers into US market in conjunction with Mordaunt-Short.
Led design team that successfully launched the first THX select certified powered tower loudspeaker system.
Negotiated, drafted, and managed the executed of NDA’s and retailer agreements.
Developed and implemented, and managed complete Marketing plan, including all retail promotions.
Managed initial product launch communication program with various media outlets.
Kenwood USA – Carson, CA 1996 - 1999
Kenwood is a manufacturer of premium audio equipment for both the Home as well as the Car Market
Product Development Manager
Worked with design team in Japan to develop home audio product line sold in the US. Developed training modules for end users.
Prepared production schedules along with sales forecasts and projections.
Consistently met and exceeded sales goals within budget guidelines.
Education
California State University, Northridge
Bachelors of Science Degree: Electrical Engineering
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