Manager, Marketing & Communications

Kathleen M. Moore

LinkedIn URL: kathleenmmmoore

**** ******* *****, ****, ** 45373-8247 H: 937-***-**** M: 713-***-**** ************@*****.***

Dynamic Communications Leader Fortune 50 Global Expertise

Savvy leader with expertise in global communications, marketing, and public

relations. Offering hands-on award-winning program development, internal/external traditional and digital

outreach. Extensive experience in global event planning/execution, social media, project management and

executive personal branding.

CAREER SYNOPSIS

Moore Marketing Services, LLC. 2017

Owner

Working collaboratively with clients to provide expert executive and employee communications, marketing, and public relations to fill the gap between client’s skill set and business goals/objectives. Bringing a fresh approach to help teams achieve success while saving time, money, head count and overhead costs.

Hewlett Packard Enterprise (formerly Hewlett-Packard Company) 2011-2016

Manager, Communications, Training & Media HPE Converged Data Center Infrastructure

Championed training, media and communications for Converged Data Center Infrastructure team

•Coached and supported key C-level executives with internal/external communications, including executive branding to improve industry engagement at events and board meetings

•Raised global awareness and acceptance of product offerings. Developed/delivered tools for HPE Sales, Presales and Channel partners to enable greater sales of HPE Synergy and Hyper Converged offerings.

•Increased knowledge and delivered training for HPE Sales, Presales and Channel partners to drive more sales

•Published technical blogs to diverse community of internal and external experts to attract technology influencers

•Enabled successful customer engagement at multimillion dollar HPE events, such as Discover in Las Vegas, NV, London, England and Barcelona, Spain, including tweeting, blogging, Periscope and other social media outreach

•Managed multimillion dollar budget activities for global virtual team, including $2M in Intel joint funding projects

Employee Communications HPE Global Communications

Companywide daily outreach for information, news and announcements.

•Supported internal/external/customer communications for key C-level executive and several VPs across multi-billion dollar business units.

•Advocated company performance and highlight programs that create differentiation. Focus on Sustainability & Social Innovation and Quality initiatives.

•Supported launch and adoption of OneHPE, the social media intranet site for entire 300,000 HPE employee base

•Led the definition, development and rollout of HPE News Now, a news platform intended to allow two-way sharing of news and information outside the firewall, enabling 300,000 employees to participate via mobile device, laptop or PC

•Coordinated multimillion dollar communications project for the HPE Marketing and Global Real Estate “Rebranding Initiative” to align all marketing messages and visuals in 500+ HPE locations

Kathleen M. Moore ● 2718 Chatham Dr., Troy, OH 45373-8247 ● ************@*****.*** ● M: 713-***-**** ● Page 2

Manager, Executive Communications and Internal Marketing HPE Volume Operations

Led and managed outreach of a global virtual team communications managers to reach 3200 global employees in the US$82B Volume Operations (VO) business.

•Communicated to internal VO, internal HPE, external partners and customers to increase awareness of VO and the critical role played in the US$126B HPE supply chain business

•Led global virtual team of more than a dozen communications managers to improve consistency, correctness of messages and reduce/eliminate errors and incorrect information on sales, programs and initiatives

•Used multimedia outreach to create awareness and preference for HPE offerings in Personal Solutions Group, Image & Print, Group and Enterprise Business to align business messages and support global sales initiatives

LexisNexis, Dayton, OH 2010

Director, Government Marketing

Drove growth and supported retention of >60% market share leadership of legal research products and tools in Federal agencies; ignited share shift in State & Local opportunities across the United States

•Sparked 20% sales lead increase and subsequent revenue improvement for legal research product sales for State & Local markets

•Enabled 20% growth of sales in Federal market. Two (2) campaigns won local Hermés awards.

Hewlett-Packard Company Houston, TX 1996-2009

Key responsibilities in support of the US$12 billion server sales and US$4B storage sales

Executive Communications and Marketing Manager HP StorageWorks

•Set strategy for proactive external and internal outreach focused on establishing and building the US$4 billion StorageWorks brand

•Implemented aggressive strategy and rollout of communication via social media sites and forums. “HP Storage Around the Block” consistently rated #1 for HP.com activities.

•Launched highly successful, first ever social media event for select industry storage bloggers to position HP StorageWorks as a strong vendor. Immediate reaction seen from competitors EMC and NetApp.

ProLiant Messaging and Executive Communications Manager HP Industry Standard Servers

•Managed development and lifecycle of messages for US$12 billion ProLiant business. Responsible for global implementation across all geographies, aligned with new product announcements and trade show events to ensure consistent and contemporary value propositions for broad product portfolio.

•Project managed content development for global ProLiant Solutions Tour, touching up to 10,000 customers and partners in more than 70 cities. Delivered sessions in all geographies as requested.

•Project managed content development for ISS participation in annual HP-hosted industry analyst event in Boston for SVP and VP presentations.

•Led communications for Houston-based relocation when nearly 2000 employee offices were consolidated from multiple office buildings into one refurbished manufacturing facility over 18-month period. Move completed on time.

HP BladeSystem Business Development Manager (2004-2005)

Alliance Manager; Strategy and Programs Manager (2002-2004)

HP-Compaq Integration Team (February-June, 2002)

Compaq Computer Corporation multiple positions (1996-2002)

Prior to 1996, extensive experience in multiple industries, including IT, financial and broadcast. Successful self-starter and

leader in creative program development and project management. Details/references provided upon request.

Kathleen M. Moore ● 2718 Chatham Dr., Troy, OH 45373-8247 ● ************@*****.*** ● M: 713-***-**** ● Page 3

EDUCATION & PROFESSIONAL CERTIFICATION

The George Washington University MPS; Strategic Public Relations

2017

Wright State University MBA; Marketing and International Business

1992

Miami University BS; Finance

1984

The George Washington University Master’s Certification; Project Management

1996

COMMUNITY INVOLVEMENT

Troy Rotary Club, Public Relations Chair 2013-present

Angel Covers, Board Member 2014-present

The Future Begins Today, Chair 2010-2012

Association of Junior Leagues International 2005-present

LEADERSHIP & TECHNICAL EXPERTISE

Management/Leadership:

Analyst relations

Executive coaching

Federal/State/Local government

Global team management

Legal liaison

Media relations

Partner/channel management

Staff coaching

Training

Functional:

Crisis communications

Customer-facing communications

Executive communications

Employee communications

Event marketing/management

Fiscal/budget stewardship

Integrated marketing

Pragmatic marketing

Product/program management

Project management

Public relations

SaaS overview

Service marketing

Strategic planning

Technical marketing

Technology:

Adobe

SalesForce.com

Social media platforms

Word Office suite

WordPress

Webinars

Contact this candidate