Creative Director
Resume:
Kevin Herrod
Houston, TX *****
********@******.***
Professional Qualifications
Through 25+ years of experience, I have developed a comprehensive understanding of the creative service industry.
Technical Illustration – Began career as an AutoCAD draftsman honing skills in technical illustration creating a foundation of abilities that have allowed diversification into numerous aspects of creative services.
Graphic Design – Designed and developed standalone print collateral to full marketing campaigns. Developed branding guidelines for small startups as well as maintained brand integrity for well established companies.
Technical Writing – Developed and maintained technical documentation for oilfield equipment. Worked with subject matter experts to collect information required to produce technical work instruction, data sheets, inspection forms, etc.
Project Management & Client Liaison – Worked as the external client focal point for graphic design and technical illustration organizations in addition to managing clients for freelance design business. Planned, coordinated and executed all phases of complex projects while ensuring reliability, quality and timely delivery.
Management & Art Direction – Managed and directed creative and documentation teams consisting of graphic designers, technical illustrators, technical writers, 3D animators and web developers. Motivated and mentored employees to achieve peak productivity and performance. Evaluated performance and made decisions for personnel actions.
Other areas of experience include 3D animation, web design and development, interactive multimedia, presentations and presentation graphics. Accomplished in many industry’s leading software and practices.
Employment History
Ricochet Creative – Houston, Texas
March 2014 –
Present
President / Creative Director
Startup creative firm servicing mostly the oil and gas industry specializing in graphic design, animation and technical training development
Developed client list that generated $500k in sales during the first two years of operation
Oversee all projects from acquisition to final delivery
Manage network of in-house contractors and outside resources as well as provide hands on production to meet client’s needs and deliver superior products
Perform all support functions required to run a small business
Weatherford – Houston, Texas
February 2013 –
February 2014
Manager of Technical Documentation – Well Completion Technologies (WCT)
Oversaw day-to-day operations of the WCT technical documentation department servicing nine product lines with a staff of five technical writers and illustrators
Served as Chairman of the WCT Technical Work Instruction Committee which set documentation standards in accordance with API Q2 specifications
Collaborated with product line managers, region managers and engineering to develop strategies and establish goals to fulfill technical documentation requirements of the global business unit (GBU)
Identified and leveraged best practices, internal and external, to drive continuous improvements throughout the organization
January 2009 –
January 2013
Senior Technical Designer – Well Construction Products (WCP)
Designed and developed marketing brochures for five product lines within the WCP business unit adhering to the integrity of the corporate brand
Worked across all disciplines of the product line to effectively collect and filter information used in technical documentation, brochures and client presentations
Created 2D illustrations and animations to demonstrate operation of downhole equipment
Directed outside vendors to increase the quality of 3D animations and technical illustrations
Freelance Creative Services – Houston, Texas
May 2000 –
January 2009
Services Provided:
Graphic design
Interactive media
Technical illustration
Presentation graphics
Web design
Flash animation
Clients Included:
Halliburton
Lyondell Equistar
Schlumberger
Weatherford
Dynegy Inc.
El Paso Energy
Mogas Industries
TRP Corporation
Animatrix Computer Arts
Jump 2 Group
Spotlight Creative
TES Multimedia
Technical Response Planning Corporation – Houston, Texas
March 2002 –
October 2004
Manager of Creative Services
Managed and mentored a team of up to seven creative service professionals
Increased productivity by approximately 75% through the creation of repeatable methods and templates as well as cross training key team members to alleviate downtime
Developed brand campaign including a new logo and a full line of marketing materials consisting of company website, brochures and a tradeshow booth
Parker Media Group – Houston, TexasSeptember 1997 –
May 2000
Manager of Animation & Illustration Services
Coordinated projects with external clients and directed a team of ten animators and illustrators to produce high quality deliverables to meet time sensitive schedules
Collaborated with internal team to develop the corporate branding guidelines, website, advertising campaigns, and various demo materials
Analyzed processes and standards and implemented improvements to continually increase productivity and quality of animation and illustration deliverables
Compaq Computer Corporation – Houston, Texas
February 1992 –
September 1997
Senior Artist / Technical Illustrator
Created 3D animations and illustrations for technical documentation and computer based training
Increased productivity of department and cohesion of illustrations by establishing new standards and techniques using Alias Power Animator and Adobe Photoshop
Developed and delivered a training course to teach internal artists these new methods
Oxford & Associates – Houston, Texas
April 1991 –
February 1992
Contract AutoCAD Draftsman
Delta-X Corporation
Texas Instruments
Stewart & Stevenson, Inc. – Houston, Texas
June 1990 –
April 1991
AutoCAD Draftsman
Electrical, Mechanical, P&ID, Isometric
Education
Lee College – Baytown, Texas
August 1991
Associates of Applied Science in Design Drafting Technology
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