KATHLEEN ANDERSON
Brighton, MI 48116
************@*****.***
PROFESSIONAL EXPERIENCE
Marketing Coordinator/Business Development 2012 – July 2017
The Recovery Project, Livonia, MI
Manage marketing budget and timelines
Develop content for quarterly newsletter, print ads, direct mail, e-blasts
Manage social media content
Cultivate relationships with physicians, case managers, hospital social workers
Coordinate tradeshows, physician lunches and community events
Licensed Realtor 2007-Present
Partners Real Estate Professionals, Howell, MI
Educate buyer/sellers with short sale process and bank-owned property sales
Deliver formal presentations to potential buyers/sellers
Prospect for new leads via current customers, mailings, FSBO’s
Collaborate with Mortgage and Title companies to complete sales
Provide clients with competitive market analysis of properties
Assist clients with financing options, appraisals, home inspections
(gap in resume due to time-off to raise my daughter)
Promotions Manager - Adult Vaccines 2001 - 2003
GlaxoSmithKline Pharmaceuticals, Philadelphia, PA
Developed timelines and budgets for all product literature development
Managed agency of record, freelancers, and production vendors through project lifecycle
Reviewed copy/layout for print and on-line materials
Assisted Brand team with development of yearly marketing plan
Contributed to Med/Legal approval process of materials submitted to FDA
Assisted with development of KOL events and Focus Groups
Maintained re-print inventory and medical references for sales force
Project Manager 1998-2001
Medical Broadcasting Company, Philadelphia, PA (now DigitasHealth)
Managed Viagra, Tylenol, Propecia and Aricept marketing/advertising programs
Responsible for managing 1 million in revenue for print and interactive initiatives.
Developed project briefs and estimates for client submission
Responsible for identification/mitigation of risk associated with timing and costs
Reviewed copy/layout presentations, client revisions, final approval per scope
Monitored internal team resource costs through project lifecycle
Assisted with outsourcing external vendors per project scope
Reviewed client billing against original/revised estimates
Organized weekly project team meeting with status updates
Account Executive 1995-1998
Mitchell & Resnikoff, Elkins Park, PA
Lead client contact on marketing programs
Managed national print advertising campaigns
Developed timelines and budgets for promotional materials
Managed list buying for direct mail programs
Promotion Manager 1993-1995
Target Marketing Magazine, Philadelphia, PA
Developed tradeshow promotional materials
Coordinated monthly advertising sales promotions
Responsible for trade show schedules
EDUCATION
Bachelor of Science Degree
Eastern Michigan University, Ypsilanti, MI