Sales Marketing

ANUSHA MOHAN

248-***-**** ***********.****@*****.*** https://www.linkedin.com/in/anusha-mohan

EDUCATION

The University of Texas at Dallas, USA August 2018 Master of Science in Marketing GPA 3.5

Bangalore University, India June 2014

Bachelor of Commerce, Marketing GPA 4.0

CERTIFICATIONS & TECHNICAL SKILLS

Certification: Digital Marketing and Inbound Marketing, Google Analytics certification, Google AdWords

Office Tools: Microsoft Excel (Advanced), Word, PowerPoint, Access

Analysis Tools: Google Analytics, Excel, Adobe Analytics, Tableau V10.0, IBM Core metrics, SAS Enterprise Miner BUSINESS EXPERIENCE

Founder, Fruiteastic June 2017- Present

Spearheaded all planning activities from concept to execution including conducting a market survey to analyse the best location, designing the cafe, hiring staff, training, and the initial licensing

Negotiated with vendors while ensuring the best quality of supplies to boost customer loyalty and satisfaction

Analysed competitors costs, products and services to create unique product segment resulting in an ever growing customer traffic

Graduate Teaching Assistant, University of Texas at Dallas Jan 2017 – May 2017

Managed course content along with proctoring exams, reviewing assignments, and preparing teaching decks

Assisted and supervised undergraduate Marketing and Sales students in assignments, coursework, and sales lab Chief of Staff, Sri Ram Distributors Jan 2015 – July 2016

Generated new sales opportunities by establishing web presence in B2B portals which increased the sales by 25%

Leveraged negotiation skills to build successful partnerships with construction firms, architects and engineers for a long-term supply of lighting, planning and solutions.

Assisted in planning and allocation of employees and adequate inventory to create an efficient supply route and cater to the needs (which is cost and time efficient) based on firm’s data on demand and supply on a weekly basis Goldman Sachs Pvt Ltd - Analyst, Securities Operations division June 2014 – Dec 2014

Handled PIB (Position Information Bus), an instrumental process in operations, which feeds information to all other systems of operations division. It was recognised by the VP of Securities operations

Spearheaded a critical $350M trade with collaboration with JP Morgan and Morgan Stanley and assistance from Euro Clear bank by putting in risk other trades of less value and eventually profitably settled all the trades INTERNSHIP EXPERIENCE

Passion Connect Oct 2013 – March 2014

Conceptualised campaigns which were a blend of traditional and social media marketing to attract more than 3000 students from different colleges around the city

Executed research to find digital communities to identify influencers and established key relationships with influencers which increased the social engagement by over 40%. ACADEMIC PROJECTS

Data Analysis of Sony PlayStation using Adobe Sitecatalyst

Discovered cross-channel insights across the PlayStation app and playstation.com to help Sony provide a seamless experience to its customers

Recommendations to increase PlayStation plus subscribers by designing more campaigns targeted at non-plus users as less than 1.5% purchase intents came from the campaigns.

Insights about increase in purchase intent and campaign success for plus subscriptions during the holiday LEADERSHIP

Secretary, Entrepreneurship Club (University of Texas at Dallas)

Designed an accelerator program for students interested in entrepreneurship; leading and managing the marketing team

Public Relations Head, The Cultural Forum (Jain University)

Recipient of The Best Outgoing Student award for the contribution and leadership skills exhibited in the five years Founder, the Confluence Club (Jain University)

Conceptualised a unique event calendar with events and programs different from the rest, promoted a platform to encourage entrepreneurship and provide mentorship for students with new and creative ideas

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