Sales Manager

Prathap R Email: *.*********@*****.***

Mobile:- +91-984******* Alt Id: ***********@*****.***

Job Objective

Seeking a challenging job where my skill set and acquired knowledge can be utilized for the growth of the organization there by offering me professional growth while being resourceful, innovative and flexible.

Snapshot

Have nearly 6.5 years of experience in the areas of Campaign Management and Ad Operation.

Strong technical, analytical and inter-personal skills with ability to analyse business practices.

Education

B.E (EEE) [2006- 2010] - Graduated from Srinivas Institute of Technology affiliated under Anna university with an aggregate of 79%

HSC [2004 - 2006] - P.S matriculation Hr Sec School, Mylapore, Chennai Aggregate score 69%

SSLC [2003 - 2004] - SMT.Malathi matriculation Hr Sec School, Mylapore, Chennai. Aggregate score 69%

Organisational Experience

Malar Publication Pvt Limited Oct’16-Present

Assist Manager-Ad Operation

Migrating Maalaimalar.com & Dailythanthi.com into DFP Ad server

Bring new client and new idea to improve site revenue.

Working on Maalaimalar app to improve our User Behaviour

Coordinate with sales, clients, production, editorial, finance and other departments for set-up and implementation of the campaigns.

Assist Sales Team in meeting and exceeding sales goals through campaign strategy and optimization.

Dealt with creative issues and maintained advertiser communications.

Troubleshooting of erroneous ads on websites & ensuring the delivery of campaigns on-time and error free campaign launches.

Providing Campaign reports, Site Level report, revenue report and inventory availability to the sales team

Working in Google Analytic, Ad exchanger & Rubicon to improve the Inventory and revenue.

Working on Programmatic campaigns and also in Header bidding Technology.

Current Work Experience July’13-April ‘15 & Sept’15-Sept’16 International Business Times Ad-Operation

Have experience in DFP, OAS & Zedo Adserver,Google Analytic,Revcontent ect

Coordinate with sales, clients, production, editorial, finance and other departments for set-up and implementation of the campaigns.

Assist Sales Team in meeting and exceeding sales goals through campaign strategy and optimization.

Dealt with creative issues and maintained advertiser communications.

Assist in the migration of Open Ad stream 24/7 to DFP for all IBTimes sites

Managing Display & Mobile campaigns in OAS and DFP for IBTimes India & UK Sites

Troubleshooting of erroneous ads on websites & ensuring the delivery of campaigns on-time and error free campaign launches.

Providing Campaign reports, Site Level report, revenue report and inventory availability to the sales team

Working in Google Analytic, Ad exchanger & Rubicon to improve the Inventory and revenue.

May’15-August’15 Asst-Manger Ad Operation

Air loyal

Having 4 month experience in CPL, CPA, CPS & CPR type campaigns.

Handled inbult Ad server Kitchen to serve Ads on the apps & good knowledge in Tune & has Offer Ad server.

Coordinate with sales & advertiser to set up their goal on Lead, Registration & Subscribe.

Bring In new advertiser and explain them about our apps and make them to promote their product.

Closely working with affiliate to bring in the campaign in line and achieve the goal.

Nov’12-June’13 Vdopia Media Private Limited Sr.Executive Ad-Ops

Having nearly 7 month of experience in the field of Mobile advertising by creating campaign, Monitoring & Optimization.

Campaign Management, Publisher tag generation, media planning and managing entire lifecycle of a campaign.

Prepared monthly reconciliation and managed payouts to publishers.

Closely working with sales team regarding RO, Creative and Doing the kick off call before taking the campaign live.

And also working with tech team regarding discrepancy issue & some technical issues, Finally Working with accounts team regarding Invoicing.

Generate reports to monitor the campaign performance/delivery & taking necessary action if under deliver or Over deliver.

Able to handle campaigns like click to call, Click to SMS, CPCV & CPC.

Working With publisher if necessary, And handled 3rd Party like Mediamind, Double Click Atlas campaigns

Paragon Digital Services Dec’10 – Nov’12

-Designated as Analyst

Having nearly 2 years of in the field of ad’s trafficking, campaign monitoring and campaign optimization in Paragon Digital Services, Chennai.

Good exposure to Turn, Right media and Invite media, Appnexus ad servers.

Able to set up the campaign by creating advertiser, IO, Package, Line items and ads.

Able to set up Beacons (Tracking pixels) in order to monitor user behaviour. Normally generate two types of Beacons: Conversion and Remarketing.

Grab Screen Shots of the ad in a particular site to the Advertiser, where the ad will be published.

Generate reports to track/monitor the campaign performance/delivery.

Monitor the campaigns for its performance and delivery and then to provide recommendations to optimize the campaigns accordingly to achieve both the targets (Performance and Delivery) of the campaign.

Roles & Responsibilities

Have superior understanding of ad trafficking operations, 3rd party advertising tags, rich media creative, Intromercial, expandable ads. Troubleshoot any ad creative issues that impact tracking, implementation, or reporting.

Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization, analysis and reporting of ad campaigns on a regular basis to meet client performance goals.

Provide high-quality support to the sales team in the territory of alignment. Develop a good understanding of the pre-sales pipeline and be able to answer questions regarding inventory availability, product specs, functionality and timelines.

Working with creative team to design creative’s and tech team to get the trackers implemented to ensure the launch of campaign on time

Troubleshooting the Discrepancy issues, caused by factors like Geo, Browsers, Time zones, Publishers, tags, etc.

Maintain profitability and send invoicing to accounts department after completion of campaign.

Trained new joiners with the basic concepts of online advertising and instructing them in trafficking and helped to improve their performance in a quick turnaround.

Achievements

Got appreciations from clients.

Got awards for Best performance for the duration of Nov-Dec 2011 in Paragon Digital Services.

Personal Details

Name : Prathap. R

Date of Birth : 06-08-1987

Father’s name : Mr.V.Ramachandran

Sex : Male

Marital Status : Single

Nationality : Indian

Permanent Address : No 26, Mandaveli St, Mandaveli.

Avowal

I here by endorse that particulars furnished above are true to the best of my knowledge.

Date: Prathap. R

Contact this candidate