Senior Ui, Ux And Web Designer

Mark D'Amico

Senior UI/UX Web Designer

************@*****.***

***/***-****

Professional Summary:

User Experience Practitioner: Delivering Delightful User-Empowered Solutions.

To create a delightful Customer Experience for a mobile app, e-commerce, responsive web or internal app project, you need someone who can:

Think strategically, while keeping the tactical in view

Elicit and elaborate the user stories, needs and goals of the Business/Product Management

Systematically research the user’s needs through polling, card sorts, ethnographic user interviews, SME interviews, whiteboard sketch sessions, usability sessions, etc.

Guide and collaborate with the Agile team stakeholders with holistic user-centered design best practices and thought leadership

Define the customer experience with personas, taxonomies, user needs matrixes, storyboards, process flows, user stories, information architecture, wireframes, heuristics, UI visual design direction, prototypes, mockups, style guides & supporting documentation

Effectively communicate the needs and requirements of the Business/Product Management, to IT, Creative & Development teams

Collaborate closely in an Agile/Scrum environment with Definition and Delivery teams to ensure that the big picture and desired user experience is delivered as promised!

I’m that someone!

A Customer Experience designer and architect, interaction designer, usability analyst, information architect, UI designer and business analyst, communicating fluently in the strategic, conceptual and technical domains for user-centered design (UCD) that has an eye for visual design around usability. Experienced development and creation of IA documents such as wireframes, customer journey maps, user stories, personas, and other user-centric documentation

•Senior UX/UX Multidisciplinary Designer with experience in creation, design and implementation of graphical user interfaces, design team management, marketing, product, digital media, print materials, and wireframes.

•Results-oriented individual skilled in assessing requirements, determining priorities, and analyzing

a course of action.

•Dedicated professional who produces cutting edge design, while maintaining peak efficiency and

always striving to successfully exceed the clients’ goals.

•Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Captivate), Microsoft Word, PowerPoint, Storyline, Sketch, Omnigraffle, Balsalmiq, Invision and iBooks Author.

•Additional qualifications include strong interpersonal, project management and collaboration skills

that interface easily with all levels of management, co-workers and clientele.

UI/UX Interactive Creative Designer, skilled in all areas of presentation layer web development and pixel perfect rendering. 15+ years of experience designing and building dynamic user interfaces for small and enterprise-scale applications, architecting large CSS/HTML solutions, managing teams of 4-8 members, providing estimates and scoping, recruitment. Frameworks, templates.

Software:

Adobe CC 2015 Master Collection

Adobe Creative Suite 6.0

OmniGraffle

Axure

iRise

Wireframes

PHP MyAdmin

WordPress

Drupal

CMSs

Flash

MySQL

Photoshop

Prototypes

Action Script 3.0

Bootstrap

JQuery

JavaScript

AJAX

PHP

Illustrator

Camtasia Suite

CSS 3

HTML5

XML

Balsamic

Microsoft Office 2013

Visio

MS Project

.Net

Key User Experience skills:

User experience strategy & evangelism

Advanced Axure RP skills for Rapid Wireframes & Prototyping

Responsive Web Design(RWD)

Ethnographic interviews

User-centered Design

Persona development

Wireframe development

Capturing the Voice Of the Customer

User needs matrix

User experience best practices

Holistic Approach to User Experience

Creative development

User story development

UX for SalesForce.com

Style guide development

Define standard UX conventions

Stakeholder communication

Copywriting for the web

Information Architecture

Client & user workshops

Taxonomy Development

UX Lead

Workflow Process Documentation

User group discovery

Usability Engineering

UX Best Practices Application

Agile/SCRUM

Interaction Design

SAP CRM via HTML5

Card sorting

Usability Design & Testing

Customer Journey Maps

Heuristic Evaluation

Collaboration with Creative and IT

User interviews & task analysis

Card-sorting Exercises

Key Business Analyst skills:

Requirements Gathering and Documentation

Interviewing SME for content & business rules development

HP QC

Visio

Executive Presentation Development

B2C & B2B marketing & advertising

Visual Studio, TFS Source Control

Photoshop

User story development

Application & IT-related deliverables

Excel

Clarity

Use case development

Technical linguistics

CMS

Axure

Measurement and Analytics

UAT activities

Mantis

Bugzilla

CMS coordination & integration

Project Management

Agile

UAT

Google Analytics

Metrics Requirements Gathering

Content Matrix

Omniture

Work Experience

NYC - Department of Education (http://schools.nyc.gov/default.htm), Long Island City, New York 11101

Senior UI/UX & Graphics Designer

June 2016 - Present

Senior User Experience designer with the proven know-how to combine creative and usability viewpoints resulting in world-class Web and mobile applications. Experience optimizing user engagement for the Education Department within the State of NY, providing a compelling user experience to improve brand loyalty, customer retention and visit-to-order ratios.

Responsibilities - UX Improvements:

Establish UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.

Lead UX design on ground-breaking mobile applications that redefined the market landscape. Displaced competitors by remaining ahead of the curve in anticipating user needs; delivered interactive device apps that helped capture the #1 market position.

Develop user personas and scenarios in order to enhance functionality and usability for key audiences.

Design an engaging online community with an experience modeled after leading-edge content and community sites, combining social interactivity with e-commerce conversion.

Responsible for creating and maintaining the overall user interface look-and-feel and collaborating with other web/application developers.

Demonstrating a thorough understanding of the systems development life cycle, strong planning, effective human relationship and this opportunity lets me think creatively.

Responsible for writing and disseminating site style standards and guides based industry standards.

Technologies currently working in are: .NET (ASP.NET, VB.NET or C#), JavaScript, CSS, HTML, JQuery, Fireworks, Photoshop, Dreamweaver, Flash, Visio.

Web and mobile application development user interface standards, cross-browser compatibility issues and solutions.

Write and maintain detailed specification documentation supporting UI designs and present UI designs and concepts to stakeholders.

Integrate social media and other content, along with e-commerce and related services, throughout the user experience.

Design the user experience for a revamped [company name] user "dashboard" and new "Explore" content discovery feature.

Collaborating with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience

Executing all visual design stages from concept to final hand-off to engineering

Conceptualizing original ideas that bring simplicity and user friendliness to complex design roadblocks

Creating wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas

Presenting and defending designs and key milestone deliverables to peers and executive level stakeholders

Conducting user research and evaluate user feedback

Establishing and promoting design guidelines, best practices and standards

Visual design activities with sensitivity to user-system interaction

Solid experience in creating wireframes, storyboards, user flows, process flows and site maps

Heavy usage of HTML5, CSS3, Dreamweaver, JavaScript, JQuery, AngularJS, BootStrap

Up-to-date with the latest UI trends, techniques, and technologies

NYC - Department of Environmental Protection (http://www.nyc.gov/html/dep/html/home/home.shtml), Flushing NY

Senior UI/UX Designer

Oct 2015 – June 2016

I am involved as a significant Ui/Ux Designer with extensive experience with Adobe Photoshop, Dreamweaver, Bootstrap, HTML & CSS, to create amazing user experiences with an eye for clean and artful design, UI skills and am translating high-level requirements into interaction flows and artifacts, and transform them into beautiful, intuitive, and functional user interfaces.

Responsibilities:

Collaborating with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience

Executing all visual design stages from concept to final hand-off to engineering

Conceptualizing original ideas that bring simplicity and user friendliness to complex design roadblocks

Creating wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas

Presenting and defending designs and key milestone deliverables to peers and executive level stakeholders

Conducting user research and evaluate user feedback

Establishing and promoting design guidelines, best practices and standards

Visual design activities with sensitivity to user-system interaction

Solid experience in creating wireframes, storyboards, user flows, process flows and site maps

Heavy usage of HTML5, CSS3, Dreamweaver, JavaScript, JQuery, AngularJS, BootStrap

Up-to-date with the latest UI trends, techniques, and technologies

Cushman & Wakefield (http://www.cushmanwakefield.com/), NYC NY

Senior UX Designer

Mar 2015 – Oct 2015

Responsibilities:

In my role as Lead Designer at Cushman & Wakefield, am leading design research, design strategy, interaction design and visual design for a product that encourages collaboration around realty tracking. My process involves, distillation of foundational research into user personas and a high-level strategy, collaboration on branding and ‘look and feel,’ heavy sketching, wireframing and prototyping, visual design, and collaboration with developers on the little details that matter. Am also involved in UX design on multiple mobile app (iOS and Android) projects and a responsive web app project, while helping implement a user-centered design methodology. Collaborated closely on product planning and execution with key stakeholders across the board, Business and Development teams, and partnered with my visual design team to produce intuitive, delightful user experiences. Some of my day-to-day responsibilities include:

Involved in both visual and functional UI design.

Creating functional user interface designs.

Strong artistic vision in the project and communicating it.

Determine to do what's best for the user, product and brand even when it doesn't align with personal style or preference.

User Experience/Interaction Design and prototyping.

oInteraction Design: Created concept models, heuristic reviews, strategy documentation, concept models, ecosystem maps, sitemaps, process flows, sketches, wireframes, prototypes, and detailed specifications for mobile/tablet and social applications. Worked in both waterfall and agile methods on a variety of web interfaces including desktop, mobile, and tablet. Led interaction design for responsive websites, mobile apps, and complex, large-scale websites.

oUser Research: Conducted stakeholder interviews and both remote & in-person user interviews and usability tests. Created click-throughs and prototypes for web and mobile/tablet for use during tests. Synthesized and compiled findings to inform UX strategy. Drove user research and synthesis on multiple projects: created personas and scenarios, led affinity diagramming sessions, created clickable prototypes for testing, led remote and in-person test sessions, and advocated for changes based on test findings.

oCollaboration: Worked closely with visual, copy, production and programming team members to create intuitive, delightful user experiences. Loved every minute of it.

Skills: Visual and interface design, Adobe Creative Suite, especially Photoshop and Illustrator, Justinmind, Axure, Balsamiq, Omnigraffle

Bluetooth Creative Group (http://bluetoothcreative.com/), Rockville Center, NY 11570

UI/UX Web Designer-Developer / Graphic Designer / Art Director

September 2007 to March 2015

oWarner Brothers/Mad Magazine

oNorthern Dutchess Symphony Orchestra

oAnne Klein Trade Merchandising

oArmitron Watch Company

oMaster Card Special Promotions

oHyundai Retail Advertising

oHonda Automotive Sales Promotions

oNew Jersey Film Festival Finalist

oOut on a Limb Tree Service

oMahopac Savings Bank

oHCM Consulting

oNorthern Lights

oManhattan Chrysler Jeep, Quasar Cadillac

oNorris Construction

oGlobal Broker Systems

oZ Frame

oAnderson Baron Insurance

oPutnam Jewelers

oCity Development Inc.

oV Preferred

oFountain Youth Ice Cream

oDream Depot

oNewport Imaging

oHealthquest

Current daily responsibilities for Steinberg Symer Platt:

Wire-framing and rapid proto-typing experience with tools such as Axure, Balsamic, Photoshop, Fireworks, etc.

Projects completed in a team oriented, agile environment using third party software to

navigate sprints and milestones.

Build responsive web sites using media queries composed through Adobe DreamWeaver to insure maximum use of best-practices coding and compliance with current W3C standards.

Have highly developed and refined skills in digital graphic design and art direction.

User research: Gathering user data via Google Analytics and cross-referencing with data acquired from user surveys conducted by client, agency or focus-group research contractor.

Client-facing meetings regularly taken to determine which most efficient UX/UI methodologies need to be engaged for maximum ROI.

Design marketing slicks, magazine ads, brochures, and infographics.

Design responsive and column layout emails, landing pages, trade show booths.

Design retail websites using ecommerce platforms.

Designs and produces art and copy layouts for material to be presented by visual communications media, such as brochures, emails, flyers, catalogs, technical manuals, print advertising, promotional materials, Flash banner ads.

Designs media in a wide variety of styles that correspond to the client’s needs.

Designed presentations/posters/covers in Quark, Photoshop, and PowerPoint.

Worked in fast-paced environment with team of ~15 on contract basis.

Assisted on web team with contributions in Illustrator, Photoshop, and Flash.

Created ratings reports and monthly, quarterly, and weekly ratings lists.

Coordinated and tracked activity on lists among analysts/production associates/printer.

Drew illustrations for logos, Web pages, and presentations.

Designed color PowerPoint presentations for external clients.

Assisted on web team with contributions in Illustrator, Photoshop, and Flash.

Brainstormed ideas/created illustrations for logos, whitepapers, ads, interactive media, and presentations using Illustrator, Flash/ActionScript, PowerPoint, Word, and Photoshop within brand guidelines.

Created Flash/ActionScript presentations and indexing.

Trained colleagues in use of Adobe and Microsoft software.

Partnering with development team, designed new corporate website with improved user experience on tight timeline, resulting in significant lead generation, later updated side with new user library and to be responsive/mobile-friendly.

Assisted team of project managers, architects and engineers in Geospatial projects, and graphic designers with user-friendliness specifications. Bing Maps.

Daily business validation testing of various applications with pass or fail metrics to QA team.

Entered bugs and enhancement requests to multiple development teams in

Team Foundation Studio.

Assist with Machine Learning development by providing evidence and algorithm validation.

Participate in and Perform Quality Assurance and Quality Control on Production runs.

Assist in Standard Operating Procedure documentation.

Work in a large team environment to produce content.

Participate in training new staff. Vector Illustration and text

Manage & participate in the creation of powerful, effective UI/UX web / digital graphic designs.

These items include: Wireframes, Interactive/Motion Graphics, SEO, JavaScript Applications, Site Maps, Storyboards, Dynamic / Scalable / Interactive / Data-Driven/Media-Rich Web Sites & their Visual Assets.

Interface with staff, suppliers, vendors, coders, photographers and clients to insure the proper completion of agency projects.

JavaScript Frameworks: D3.js, jQuery, jQuery UI, MongoDB, Express & NodeJS, AngularJS and JavaScript.

Lipman Advertising, NY, New York, 10014

Art Director / Graphic Designer

August 2000 to September 2007

Responsibilities:

Created the type of award winning promotions that routinely and dramatically enhanced business revenues.

Supervision of a driven and dynamic creative team whose output included Direct Mail Advertising, Corporate Print communications, Print Advertising, Newsletters and Point of Sale Displays.

Coordinated the work of 3-5 Agency personnel, creative and service vendors. Trafficked work within very tight deadlines. Copywriter.

UX evangelism and UX education presentations across the enterprise

Usability analysis and solution development

Customer journey maps

Collaborated closely with Product Management

Ecommerce workflow analysis and recommendations

Customer experience strategy, planning and development

Valuation of UX activities to define business value delivered

Interaction Design and wireframes/prototype development for existing product experience redesign and improvement

Worked across all departments of enterprise: Product Management, Operations, Technology, Sales, Finance and CEO/Strategy

Demonstrated high aptitude for team collaboration and open communication

Agile development environment

Wireframe and prototype and workflow diagram development in Axure RP for applications for desktop, tablet and mobile platforms

Excelled at providing highly analytical and highly creative ideas to a Product Mgmt and Technology

Proven problem-solving skills and independent self-direction

Business process analysis that involve multiple systems

Layout and comps for UI

Worked closely with Creative, Media and Account Services to provide guidance and ideas in the planning and development stage that would offer creative solutions to production challenges

Conducted the management of wireframe & Information Architecture process, while ensuring client acceptance of wireframes.

Deliverables management for consumer and secure web site, back-end development, Flash and multimedia development, development/deployment and site functionality

Project management for complete SDLC for web-delivered e-commerce applications, including planning, estimating and project health forecasting using MS Project.

Flash and multimedia estimating, scoping and deliverables management for gaming application

Applied Agile/Waterfall Project Management Life Cycle methodologies

Requirements gathering, discovery and development and database deliverables management for SDLC Java-based application development projects and Oracle-based site management

Skills: Visual and interface design, Adobe Creative Suite, especially Photoshop and Illustrator, Justinmind, Axure, Balsamiq, Omnigraffle

EDUCATION SCHOOL OF VISUAL ARTS, New York, NY

Advertising and Graphic Design. B.A. Degree Study

CERTIFICATIONS DUTCHESS COMMUNITY COLLEGE, Poughkeepsie, New York

Study in Graphic Design. A.A.S. Degree Study

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