Communications and Content Consultant
Resume:
Carole Ashworth
Atlanta, GA 30338
******.**********@*****.***
COMMUNICATIONS CONSULTANT
Intellectually curious multi-channel communications consultant with 22+ years of experience combining a unique mix of business and technical skills, working with complex subjects, promotional campaigns, organizational change management and customer advocacy; to create, implement and communicate relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
Expertise includes:
Marketing and brand stewardship
Business content and technical writing
Business development and customer advocacy
Business technology
Project and process management
EXPERIENCE HIGHLIGHTS
SUNTRUST BANK, 2014 – 2016
Treasury & Payment Solutions Business Engagement
Managed and directed multiple projects in support of $180M+ revenue product growth. Streamlined communications throughout the operational pipeline to optimize compliance, while balancing the need to provide adequate useful information to enhance the usability, and value of products and services. Fostered profitable and business-oriented ecosystem, supporting operational efficiency and consistent brand identity.
SUNTRUST BANK, 2013
Marketing Specialist, Credit Card Marketing
Increased sales, promoted loyalty, and catalyzed client interest through the strategic development of excellent marketing initiatives; produced multi-channel promotions, communications materials, and marketing platforms that exceeded stakeholder needs within designated time constraints and within allocated budgets.
THE EXPERTS BENCH, 2011 – 2013
Consultant Consumer Credit Card Marketing
Led the standardization of content for internal and external clients regarding new card offerings; strategized and implemented highly effective card promotions, online presence, and marketing materials.
FREELANCE MARKETING WORK, 2008 – 2012
Marketing Consultant
Leveraged relationships with key customers and business leaders to expand marketing initiatives to meet market demands, performing continuous market research to remain abreast of customer-driven trends. Optimized internal ecosystem as well as business processes, customer interaction, and technical relations with a wide variety of businesses, fostering excellent industry relationships. Identified and acquired new business through consultation and relationship building.
Additional Positions:
Senior Email Marketing Consultant, InterContinental Hotels Group 2006 – 2008
Program & Consumer Loyalty Marketing Manager, Delta Air Lines 1994 – 2006
RELEVANT COMPETENCIES
Marketing & Communications:
Streamlined company communications through a variety of channels, implementing marketing strategies during the creation and dissemination of all materials and communications.
Managed the design of marketing campaign material, credentialing, and ensured continuous marketing and sales material improvements.
Implemented highly effective process improvements to increase speed and efficiency of information transfer.
Recognized as “Customer Champion” by Peppers & Rogers for customer advocacy and 1 to 1 marketing.
Financial Management:
Developed, implemented, managed and evaluated plans to address all aspects of product growth, contributing to the achievement of short and long-term financial goals.
Aligned project scope with marketing budgets to ensure completion of projects within budgetary constraints.
Negotiated aspects of work with vendors to identify areas of cost control and to leverage relationships for optimal agreement, contributing to thousands of dollars saved annually.
Leadership:
Trained, mentored, and educated marketing staff, administrative staff, clients, and new hires on all tasks, performance objectives, evaluation protocols, and related marketing and sales competencies.
Aligned business objectives with marketing and technological strategies to ensure optimal business cohesion.
Technical:
Evolved complex business requirements into comprehensible technological designs that support the needs of the audience or users who will be using the materials.
Balanced the need to provide adequate useful information against the danger of providing too much information, which can lead to confusion and information overload.
Arranged the material to promote ease of use and fast access to needed information.
Harmonized technical communication deliverables with brand stewardship and messaging.
Implemented best-in-class, highly sustainable processes and systems to enhance productivity, and user advocacy.
EDUCATION
Bachelor’s Degree, Education Wayne State University
CERTIFICATIONS
Managing Projects in Large Organizations - The George Washington University
Project Requirements and Defining Scope - The George Washington University
Controlling Project Scope - The George Washington University
Plan and Manage Project Communications - The George Washington University
Risk Management - The George Washington University
Project Management Certification – Delta Air Lines
Technical Writing – Emory
The Power of PowerPoint – Emory
Better Business Writing - Emory
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