JOEL A. QUIAOIT

Sunnyvale, CA, ***** • 408-***-**** • ac2ecz@r.postjobfree.com

PROFESSIONAL PROFILE

Accomplished, senior marketing professional with broad marketing experience. encompassing strategic planning, qualitative & quantitative research. creative development, media planning and buying, as well as database/direct-marketing. The ability and skill sets to provide innovative, enthusiastic and forward-thinking leadership in a team environment.

• Market Analysis: experienced in the determination of market niches using industry trend evaluations, managerial dynamics, customer surveys and financial analyses. Skilled in translating technical information into consumer-focused directives.

• Communication: excellent written and verbal fluency in both technical and marketing arenas, enabling cross-functional and interdisciplinary cooperation.

• Leadership Capabilities: fosters an environment that focuses on innovative ideas and the enthusiasm to translate those ideas into finished products and services PROFESSIONAL EXPERIENCE

Qreative Quorum, Sunnyvale, CA 1996 – 2017

Mission: To manage, design, direct and implement marketing solutions for resource challenged clients.

Senior Marketing Solutionist / Co-Founding Partner

• Over fifteen years of experience in a variety of industries: semiconductor equipment, medical equipment, public utilities. risk solutions, consumer products, and music.

• Developed variety of strategic and tactical marketing solutions for various high technology firms.

• Created and managed a network of vendors and independent consultants dedi- cated to solving specific marketing issues.

• Developed marketing and strategic business plans for public and private organizations as well as start-up companies.

• Created clearly positioned and differentiated marketing collateral for a variety of client products and services.

• Developed and directed collateral strategy, including planning and production of print and digital media, direct mail and advertising

• Performed balance sheet and profit/loss analysis in conjunction with developing annual reports and shareholders reports.

• Managed all state and federal corporation and taxation filing documentation.

• Negotiated all client, consultant and vendor contracts. Modutek Corporation, San Jose, CA 1994 - 1996

Mission: To design, manufacture and sell semiconductor process equipment. Marketing Manager

• Performed a competitive pricing analysis which yielded changes in pricing structure for under-performing ROIs

• Created a 5 year strategic business plan which served as the product family road map.

• Developed and directed a synchronized advertising, direct-mail, trade show and promotional program which yielded a 50% rise in lead generation and a 15%-25% increase in sales revenue across the product line.

• Managed and implemented marketing strategy for all functions of internal and external marketing including product marketing, marketing communications, trade shows, customer support, advertising, promotions and annual sales meetings

• Directed database procurement, research, direct mail program, and promotional efforts.

• Managed all technical communications which included technical support literature and manuals.

• Evaluated and selected all marketing vendors as well as negotiating contracts. FORMAL EDUCATION

Masters of Business Administration in Marketing

San Francisco State University Graduate School of Business, San Francisco, Ca, USA Thesis: Conducted extensive research based on an existing study, How Entrepreneurial High Technology Firms Create Innovative Environments. Performed comparative and strategic analysis for a local company as well as presented findings and recommendations to the CEO.

Bachelor of Science in Industrial Technology

San Jose State University, San Jose, Ca, USA

PROFESSIONAL AFFILIATIONS

Member - American Marketing Association, 2007

Member - San Francisco State University Alumni Assn., 2007 Member - San Jose State University Alumni Assn., 2008

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