RESUME

Isha Sharma

**** ***** ***** *******, *******

California, 94536

Cell- 650-***-****

Email- ac2dmw@r.postjobfree.com

Overview:

* ***** ** ********** ** Market Analysis and Business Development.

Strong exposure and understanding of business strategy planning and execution.

Experience in working on on software tools.

Strong understanding and Experience in skin care, personal care business development

Experience in growing and developing business via events

Professional Synopsis:

Name - Google via Vaco

Position - Data Quality Analyst (Music Operations)

Duration- January 2017 (current position)

Job Description -

Working with internal data base to cleanse artist, album and track level metadata

Reports bugs, feedback, technical issue and any verification in regards to data quality discrepancies throughout internal tool.

Resolve issues and provide process improvements.

Maintain weekly goals and provide translation in Hindi/Punjabi for frontline team.

Name – JUVALIA & YOU

Position – Area Manager, Sales

Duration – May 2014 to September 2015

Job Details –

Projects

Description

Sales & Account Management

●Driving Sales / BD and growing revenue from existing clients

●Managing online accounts of the area designated.

Market Analysis

●Marketing analytics and strategy development for new products to be launched.

●Identifying consumer Trends and working with the product team to make necessary changes in the offerings

●Optimized online marketing performances in terms of revenue, ROI and KPI’s.

Marketing

●Promoting our catalogue via Mall Activations and Sponsored events.

●Developing and launching discount coupons, promotional coupons, gifts and contests.

Trainings

●Conduct trainings for clients to improve sales skills, product knowledge and to motivate the existing distributors.

Name of Organization – AVON New York

Position – Zone Manager, Sales

Duration – October 2012 to January 2014

Job Details –

Projects

Description

Sales & Marketing Analytics

●Primarily business development.

●Responsible for growing business by more than 50% QoQ.

●Growing Avon’s network in Tier 2 cities by getting more consumers and distributors sign –up.

Sales Events

●Organizing outdoor Sales events for Product Launches (cosmetics) and on the spot sign-ups

Marketing

●Promoting our products and offerings via Mall Activations and Sponsored events

●Developing and launching discount coupons, promotional coupons, gifts and contests.

People Management

●Managing a team of Beauty Advisors / Consultants, Tele Callers and Trainers

Name of Organization – Lifecell International Pvt Ltd

Position- Senior Executive: Affinity Marketing

Duration- November 1, 2011- October 2012

Job Details-

Projects

Description

Co-marketing / Business Development

●Developing healthy relationships with Gynaecologist in order to identify business and leads.

●Identifying businesses in retail outlets and other maternity related events and areas, Creating leads and following up with them for potential business opportunities

●Propose and Negotiate business deals to capture the right target audience (expecting females)

Driving co-marketing tie ups with the key partners.

Brand Awareness

●Managing and organizing special Ante Natal classes by Specialized Professionals for expecting females.

●Developing and launching discount coupons, promotional coupons, gifts and contests.

●Given presentation to create awareness about the stem cells concept.

●Organized several ramp walk contests for expecting females and other PR activities.

Qualifications:

●Masters of Business Administration, Marketing (2009-2011) from Punjab University, Chandigarh.

●Bachelor of Pharmacy (2006-2009) from Chitkara College of Engineering and Technology

Projects Undertaken:

Organization: Cachet Pharmaceuticals, Baddi.

Project: Lead time study on Packaging of solid oral dosage forms.

Duration: 6 weeks.

Organization: ITC limited, India Tobacco Division, Panchkula.

Project: To study the Consumer Buying Behavior for Pencils.

Duration: 4 weeks.

- Isha Sharma

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