Marketing, Sales and Media
Resume:
Tressa Bush
Lebanon, TN *****
***/*** **** **********@****.***
Skills include:
*10+ years of proven success in healthcare sales/marketing/promotion
*25+ years in the media - skills include: television anchor/reporter/producer/writer, newspaper feature writer, videographer/editor and selling advertising
*exemplary oral and written communication skills to a wide audience
*keen insight into how hospitals and medical practices operate
*highly skilled at establishing and maintaining effective working relationships with physicians and their staff, subordinates, superiors and officials of other departments
*possess creative thinking and influencer skills to problem solve
*able to work in a fast pace, prioritize tasks and respond in a timely manner to numerous requests
*possess a model behavior that enhances the reputation of organization
*demonstrated integrity, confidentiality, honesty and professionalism Owner
Misspelled Productions
October 2012 – present
*shoot and edit video projects
*create, write, produce and voice video projects
*still photographer
Community Relations Director
Elmcroft Senior Living - Lebanon, TN
September 2015 – present
*identify potential resident with hospital discharge planners, social workers, clinicians, physicians and professional organizations
*work closely with these referral sources to implement a comprehensive program to guide the potential resident and their family through the sales process and convert leads to move-ins
*plan and execute a variety of internal and external events in an effort to share the assisted living community’s story with potential resident and their family
*work closely with all departments including dining, housekeeping, activities/wellness to plan and execute on-campus marketing events
*responsible for training staff on how to handle a telephone inquiry and to conduct a campus tour of both communities
*participate as an exhibitor in health fairs and seminars
*market services to senior centers and health related-volunteer groups Assistant to the Director
Wilson County Convention and Visitors Bureau - Lebanon,TN September 2014 – September 2015
*created press releases
*updated social media
*scheduled and produced video projects
*created rack cards and dining guides
*managed media tour groups
Director of Marketing/Admissions
Westmoreland Care & Rehab - Westmoreland, TN
July 2014 – September 2014
*maintained 95% occupancy in dually certified facility
*communicated the benefits of facility’s services to physicians, nurses, hospital discharge planners and social workers in a targeted market
*scheduled visits to hospitals to complete patient paperwork and to meet with referral sources
*scheduled and conducted tours of facility
*assisted in fundraising programs
*designed and created office specific fliers/brochures and advertisements
*liaison between patients, facilities and staff to solve issues/problems Home Health Specialist
Gentiva Home Health - Lebanon, TN
October 2012 – July 2014
*112% percent of admission goal for 2013
*quadrupled number of admissions in 2013 from 2012
*doubled number of referring physicians from 2012 to 2013
*scheduled regular visits/drop-ins to targeted physicians’ offices, hospitals, long term care facilities and assisted living communities to discuss the benefits of our services
*scheduled visits to various facilities to begin patient paperwork and to meet with referral sources
*managed a quarterly internal/external marketing campaign called The Blitz
*designed and created office specific fliers/brochures and advertisements
*participated as an exhibitor in health fairs and seminars
*marketed services to senior centers and health related-volunteer groups
*liaison between physicians, facilities and staff to solve issues/problems Marketing/Sales Representative
American National Home Health - Lebanon, TN
April 2012 – October 2012
*achieved admission goal each month
*scheduled regular visits/drop-ins to targeted physicians’ offices, hospitals, long term care facilities and assisted living communities to discuss the benefits of our services
*scheduled visits to various facilities to begin patient paperwork and to meet with referral sources *designed and created office specific fliers/brochures and ads
*participated as an exhibitor in health fairs and seminars
*marketed agency to senior centers and health-related volunteer groups
*liaison between physicians, facilities and staff to solve issues/problems Feature Writer (newspaper)
Carthage Courier - Carthage, TN
January 2008 – July 2011
*wrote full-page feature stories about interesting people, places and events in Smith County, TN (my hometown)
*won 2 Tennessee State Press Awards
Reporter/Producer
Tennessee Crossroads - Nashville, TN
WNPT - TV 8
January 2007 – April 2012
*produced, wrote and voiced a variety of stories pertaining to interesting people, places and events in Tennessee
*2 of my stories are in the Top-5 Most Viewed on the program’s YouTube Channel
*5 of my stories are in the Top-30 Most Viewed on the program’s YouTube Channel General Assignment Reporter and Fill-In Anchor
prior to 1999:
Jackson, TN – 6 and 10 anchor weekdays
Columbus, MS – weekend anchor/reporter
Knoxville, TN – reporter and main fill-in anchor for all newscasts Tri-Cities, TN – reporter and main fill-in for all newscasts WSMV - 4 & FOX 17 – Nashville, TN
general assignment reporter (freelance)
March 2005 – April 2008
Pharmaceutical Representative (lay-off)
MedPointe Healthcare, Inc. - Somerset, NJ
July 2004 – March 2005
*marketed three products to physicians from Cookeville, TN to Jamestown, KY
*Asteline, Zomig and OptiVar
Account Executive
Amedisys Home Health - Livingston, TN
September 1999 – April 2004
*scheduled regular visits/drop-ins to targeted physicians’ offices, hospitals, long term care facilities and assisted living communities to discuss the benefits of our services
*scheduled visits to various facilities to begin patient paperwork and to meet with referral sources *designed and created office specific fliers/brochures and ads
*participated as an exhibitor in health fairs and seminars
*marketed agency to senior centers and health-related volunteer groups
*liaison between physicians, facilities and staff to solve issues/problems EDUCATION:
Cumberland University - Lebanon, TN
Associate of Science
Middle Tennessee State University - Murfreesboro, TN Bachelor of Science/Mass Communications (emphasis in broadcast journalism and minors in psychology & sociology)
Tressa D. Bush References
Jamie Vaughan
WKRN-TV 2
Planning Manager
Amy Boggess
Elmcroft Senior Living
Healthy Lifestyles Director
Christy Buono
Area Director
Brookdale Senior Living/Home Health
Tonya Looney
Freelance Writer
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