Alice LaPlante

PHONE

650-***-****

EMAIL

ac2d2g@r.postjobfree.com

Bringing Passion and Precision to

Technology Marketing Communications Writing

white papers . case studies . blogging . ghostwriting . brochures . data sheets . sales presentations . web copy . direct mail . email campaigns . coaching . research reports . solution briefs . video scripts

OBJECTIVE

Award-winning writer and editor seeking to partner with innovative technology companies where my writing skills, creative energy, and strategic thinking can be used to build business success.

Seasoned writer and editor with an MBA and more than 20 years of business writing experience

Specialist in translating complex business and technical concepts into accessible yet compelling language for B2B and B2C audiences Full-time career contractor capable of fitting seamlessly into virtual teams and gaining trust of coworkers, managers, and subject matter experts Exemplary project manager obsessive about meeting deadlines Business communicator equally comfortable with on-line and traditional media SELECTED BOOKS

Playing for Profit: How Digital Entertainment is Making Big Business Out of Child’s Play (John Wiley & Sons, 1999), a book that predicted the streaming media revolution. Method and Madness: The Making of a Story (W.W. Norton, 2009), a fresh and inspiring guide for writers that Booklist said “is destined to become a standard.” Bringing the Cloud Down to Earth (The Planning Shop, 2009), a primer for small businesses wishing to learn about cloud computing.

The Better Business Bureau’s Guide to eBay (BBB, 2007), a hands-on practical guide for people wishing to start an eBay business.

RECENT CLIENT LIST

Google VMware

Oracle VeriSign

FireEye Salesforce

Microsoft Genesys

IBM Stanford Graduate School of Business

HP Deloitte

Red Hat Cisco

CenturyLink Dell

Savvis Visa

Teradata Informatica

Juniper EMC

Sanmina

OTHER PROFESSIONAL EXPERIENCE

• Community manager, MSN Business on Main (February 2009 to present). Manage the community of a dynamic Web site for entrepreneurs and small business, answering complex questions on business and technology from members and directing the conversation between them.

• Contributing writer, Forbes ASAP, InformationWeek, ComputerWorld, InfoWorld, and other national technology and business publications.(September 1990 to present). Research and write news and feature articles, edit the work of other writers, spot market trends, and keep on top of new technology developments.

• Editor, Small Business Pipeline, CMP Media (January 2004 to September 2006). Manage a portal for small businesses that provided news, features, and opinions about how best to apply technology to business issues. Translated complex technical terms and concepts into language accessible by non-technical businesspersons.

• News Editor, InfoWorld (May 1985 to September 1990). Managed a geographically scattered team of reporters and writers to keep on top of trends and developments in the technology industry. Wrote opinion columns. Winner of Computer Press Award for editorial excellence.

ACADEMIC CREDENTIALS

• Lecturer, Stanford University, Continuing Studies Program

• Lecturer, MFA program in Creative Writing, San Francisco State University

• Writing coach, Stanford University Graduate School of Business

• Jones Lecturer in Creative Writing, Stanford University

• Wallace Stegner Fellow, Stanford University

• Lecturer, Stanford University Graduate School of Business

• Master of Business Administration (MBA), University of Illinois at Urbana

• Bachelor of Arts, University of Illinois at Urbana. Major: Rhetoric (writing and composition) SUPERLATIVE REFERENCES AND WRITING SAMPLES UPON REQUEST

Contact this candidate