Marketing Sales

CAREER FOCUS

STRENGTHS & SKILLS

ACCOMPLISHMENTS

EXPERIENCE

ERICA CARDOZO

*** **** **** ******, ***. 5B, New York, NY 10024 C: 646-***-**** ********@*****.*** Strategic copywriter leveraging a broad-based communications background to create impactful campaigns. Expertise in managing and writing content for social media, websites, all forms of digital advertising, landing and sales pages, email funnels and blogs. Adheres to best practices for high-conversion copy and SEO.

Copywriting/Editing

Social Media Marketing

Email Marketing Funnels

SEM & PPC

Landing & Sales Pages

SEO Content

Brand Messaging

Google Analytics

Photoshop

CRM

Microsoft Office Suite

Conversion-focused

Client-oriented

Startup enthusiast

Data-driven risk-taker

Friend of the detail

Rational perfectionist

Deadline-bound

Self-starter

Plays well with others

Not afraid to manage

Seasoned pro (better be)

Single-handedly created and promoted two e-commerce websites.

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Wrote and researched more than 150 articles in major newspapers and national magazines, including Entertainment Weekly, The Boston Globe, The Boston Phoenix and People magazine.

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Earned HubSpot Inbound Marketing Certification in May 2016. 07/2017 to Current Copy Director

MinxNY - New York, NY

Spearheading brand relaunch, messaging and development to increase awareness and sales. Content creation for e-commerce website, all social channels and advertising campaigns. SEO copy strategizing and oversight. Building aggressive email marketing campaigns and customer acquisition and retention funnels.

02/2017 to 06/2017 Marketing Strategist

Consultant - New York, NY

Worked with e-commerce, biotech and nonprofit clients, crafting bespoke copywriting strategies for search engine optimized websites and content; social media; email campaigns; digital advertising, including marketing funnels; brand messaging.

11/2016 to 02/2017 Strategic Copywriter

.impact/SHIC - New York, NY

Created effective website copy, email funnels, Facebook posts and video scripts for multiple non-profit organizations; campaigns targeted to a variety of potential participants and donor profiles. In addition to .impact/SHIC, clients included: Cool Earth, the Against Malaria Foundation, Give Directly, Mercy for Animals, Project Healthy Children and the Schistosomiasis Control Initiative. 06/2016 to 11/2016 Senior Copywriter Strategist

Quantified Media - New York, NY

At this data-driven media agency, I was responsible for conceiving of and executing FMCG e-commerce campaigns involving: native advertising, display, social, search and e-mail and SMS funnel marketing. Crafted landing pages and COMMUNITY SERVICE

product inserts. Analyzed performance of all deliverables and marketing strategies to identify optimization opportunities. Executed new product and brand releases. Managed and mentored the creative team, including designers and copywriters.

06/2016 to 08/2016 Freelance Copywriter

The Virunga Alliance - New York, NY

Crafted a 20-page, High Level Donor Informational on sustainable conservation for the Virunga National Park in eastern Democratic Republic of Congo, subject of the Academy Award-nominated film.

01/2015 to 06/2016 Marketing Manager

Help Professional Cleaning Service - New York, NY

House and office cleaning startup company. Managed marketing, e-blasts, newsletters, blog, advertising (Google, Yahoo, Yelp, Facebook, Instagram, Twitter), sales, receipts, client support and scheduling. Worked with customers and third-party sites (Yelp, Google, Porch, HomeAdvisor, Groupon, Thumbtack) to build and maintain brand.

03/2010 to 03/2011 Freelance Editor

Vivaldi Partners - New York, NY

Copy edited and edited written materials for several projects of this global branding firm.

03/1997 to 03/1998 Owner/Operator

Snazzoo.com - New York, NY

Published and operated an independent online retail children's clothing store during the earliest days of e-commerce. Designed and executed attractive website. Wrote product descriptions, handled sales and fulfillment. 05/1996 to 10/1996 Editor

Fashion Internet - New York, NY

Editorial and e-commerce synergy website. Was responsible for conceiving of original article and column ideas, sourcing and assigning them to freelance writers and editing all written material on the site for publication. 05/1993 to 03/1998 Books Assistant/Freelance Writer Entertainment Weekly - New York, NY

Wrote articles and book reviews, assisted with daily running of Books Department. After leaving my full-time position, I obtained a rare, freelance contract and continued writing for EW.

08/1990 to 05/1993 Freelance Writer/Researcher

People Magazine, The Boston Phoenix, The Boston Review, The Boston Globe - New York, NY, Boston, MA

Wrote articles and book reviews for The Boston Phoenix and The Boston Globe. Provided research, input and fact-checking for People magazine's "50 Most Beautiful" issue.

Marketing Copywriter

MinxNY - New York, NY

Spearheading comprehensive marketing plan for digital selling. Leading brand relaunch, messaging and development to increase awareness and sales. Content creation for e-commerce website, all social channels and advertising campaigns. SEO copy strategizing and oversight. Building aggressive email marketing campaigns, customer acquisition programs and retention funnels. Teaching Volunteer/Exhibit Guide, American Museum of Natural History, 2012-present - Explain permanent and special exhibits and educational lessons to elementary and high school groups on field trips to the museum as well as regular visitors. Manage interactions with and expectations of chaperoning teachers. Help to foster a positive impression of the museum in the community and worldwide.

Cabrini Medical Center, 2006 - After receiving extensive training, helped EDUCATION

terminally ill patients as well as families coping with ill loved ones, providing comfort and care. Conducted regular phone check-ups and corresponded with recently bereaved spouses to determine mood and coping status. 1989 Bachelor of Arts: English

Amherst College - Amherst, MA

Amherst College is ranked in the top ten most selective undergraduate institutions in the US. Graduates are renowned for our creativity, innovation, communication and community service. Completed a Senior Creative Writing Project. Founded a student volunteer organization and sang in the chorus.

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