Sarah E. Frost
ac2cbs@r.postjobfree.com
Education and Certifications
Ball State University, Muncie, IN
Bachelor’s of science, Advertising
Google AdWords (valid through 1/16/18)
Google Analytics (valid through 7/15/18)
Experience
Maximus Inc., Falls Church, VA (September 2015-June 2017) Temporary, Contract Support to the National Center for Telehealth and Technology (T2) Digital Marketing and Social Media Specialist
• Developed and executed tactical plans in support of the T2 brand through creative marketing and promotional campaigns. Components included: social media content, digital media (display/mobile) and paid search (Google AdWords). Assisted with the launch of a new Instagram channel for client
• Planned and managed day-to-day online social media components for Facebook, Twitter, and Instagram that contributed to the overall communications plan and positively maintained brand standards for T2
• Created monthly reports on social media analytics, deliverables, and KPIs. Lead monthly meetings with internal and external customers and helped shape marketing strategies by providing data-driven recommendations
• Assisted with keyword planning and analysis of on-going paid search and PPC campaigns Apple Inc., Arlington, VA (November 2013-September 2017) Specialist
• Delivers optimal customer service through professionalism and product knowledge
• Provides solutions-based presentations and technology support to customers
• Troubleshoots PC, iOS, and Mac devices; educates customers on new software and programs New Albany-Floyd County Public Library, New Albany, IN (March 2014-September 2014) Temporary, Contract position (part-time, remote)
Marketing and Communications Consultant
• Implemented a social media strategy that led to a 44% increase in Facebook followers and engagement
• Assisted Marketing Manager with the development and execution of a marketing plan for the NAFCPL that included digital (email marketing, social media) and traditional media (print, radio, etc.)
• Managed media requests and public relations on behalf of the Library Director and NAFCPL
• Created and managed marketing and promotional materials including: email campaign content, press releases, flyers and brochures. Ensured that all materials were up to brand standards Asher Agency, Fort Wayne, IN (September 2011-July 2012) Media Assistant
• Worked collaboratively with media buyers and planners to create successful campaigns; part of a team that man- aged 6-figure media budgets for clients through developing media campaigns (TV, radio, print, and digital)
• Assisted buyers with various tasks including communication with media partners, gathering media rates, market information, market analysis, and post-buy analysis. Developed and coordinated promotions for clients Software Expertise: Basecamp, Informz, Mail Chimp, HTML/CSS, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver), Microsoft Office (Excel, Word, PowerPoint, One Note), Final Cut Pro, Social Media (Pinte- rest, Facebook, Twitter, Foursquare, LinkedIn, Tumblr, Google Plus, Hootsuite, Instagram, Snapchat), Survey Monkey, Wordpress (Content Management Systems), Google AdWords, Google Analytics, Canva