Web Content Manager

JACLYN A. BOOTEL

**** ****** ****** ****/**** phone 703-***-****

Bristow, VA 20136 *****.******@*****.***

Career Summary:

Results-focused, collaborative Web Content Manager and Office Manager/ Bookkeeper with over 10 years’ experience in developing web content (writing documents, basic coding in HTML, and using various content management systems), creating and editing pages and content, and training users to successfully create and implement individual worksites within main site. Consult and collaborate with vendors/ developers to create effective and creative websites. Collect, analyze, and report on web statistics and analytics to stakeholders. Experienced Project Manager focused on balancing workloads and key personnel with the ultimate goal of completing a project on time and within budget.

Technology and Websites:

• HTML coding

• Content Management Systems, including: WordPress, SharePoint, Adobe Dreamweaver, Adobe Contribute, Joomla, DotNetNuke

• iContact (an e-mail marketing program)

• GoToMeeting/GoToWebinar (online webinar platform)

• Adobe Photoshop and Fireworks

• Microsoft Office Suite (Word, PowerPoint, Excel)

• Google Analytics, WebTrends, SEO experience, 508 compliance

• Facebook, Twitter

Edge Concrete Company website. www.edgeconcreteus.com RCN.com

The National Center on Response to Intervention. http://www.rti4success.org The National Center on Student Progress Monitoring. http://www.studentprogress.org The Access Center. http://www.k8accesscenter.org

TRICARE Management Activity Acquisition Management and Support Directorate, http:// tricare.mil/tma/ams/

Professional Experience:

Office Manager/Marketing Manager May 2014 - July 2017 Edge Concrete Company, Inc.

• Manage the front office, financial, and administrative operations of a small (30 employees) concrete company in Manassas, VA.

• Self-taught QuickBooks Administrator Manage all facets of weekly payroll, including entering and updating employee information based on company policies; entering and ensuring accuracy of weekly timesheet information; process payroll and accompanying tax information on a weekly, quarterly, and annual basis; respond to payroll inquiries and concerns from employees; perform wage verification when requested; maintain additional employee data including attendance, W4, health insurance benefits and other information; prepare and print end-of-year W-2s.

• Additional bookkeeping duties -- Create and manage customer estimates; track invoices; track income and expenses; manage and pay bills; create custom reports, including P&L, balance sheets and accounts payable/receivable; track income and expenses; track and update bank account and credit card account daily.

• Create marketing materials and implement and update company's website through WordPress.

Web Content Manager 08/2011 - October 2014

RCN.com, Falls Church, VA

• Ensure rcn.com is accurate and up to date.

• Manage all content through RCN’s Joomla! based CMS.

• Coordinate, schedule, and launch offer and pricing information across rcn.com in conjunction with Direct Mail and other marketing efforts across the organization.

• Populate, launch, and modify campaign specific landing pages in support of marketing efforts. Create pages in Photoshop.

• Maintain an online marketing calendar to prepare, plan, and release recurring promotions across rcn.com.

• Create and maintain a schedule of web site updates by page to ensure all pages are reviewed for accuracy and timeliness on a regular basis.

• Keep abreast of programming schedules of content providers and gather imagery and other assets to be incorporated into rcn.com from affiliate and partner sites.

• Prepare reporting on a weekly basis tracking key click through and conversion rates from banners across rcn.com.

• Perform Quality Assurance testing in conjunction with release.

• Perform testing across multiple browsers to ensure pages render correctly. Senior Web Content & Communications Specialist 01/2011 – 08/2011 Information Technology Solutions & Consulting, Falls Church, VA

• Manage overall client website based on DoD requirements

• Design (via Photoshop) and implement new and revised content to reflect established requirements

• Ensure new content undergoes strict QA before publishing

• Work with members of web team to determine future direction and design of website

Co-Director of RTI Knowledge Communication 2004-2010 American Institutes for Research, Washington, DC

• Executed the delivery of an innovative website by joining forces with vendors and content experts

• Implemented a technology-based website, providing online technical assistance and dissemination of subject-matter information to the field

• Shared highlights of new website and accompanying information assets with user groups via GoToMeeting/GoToWebinar, an online webinar platform.

• Member of a skilled team accountable for development and continuous maintenance of an online newsletter, utilizing public and private discussion boards, resulting in a 466% increase in traffic

• Evaluated and analyzed a statistical users’ search habits and interests, adjusting the website’s content and information in response to users’ demands

• Introduced AIR project’s social media presence to Facebook and Twitter resulting in increased public awareness of products and services

• Managed multiple SharePoint sites for over 100 users and teams; created new modules based on user needs; created logins for new users and applied appropriate access to secure sites; created and managed online collaborative workspaces for users

Policy Specialist for Field Operations 1993-2004

The Council for Exceptional Children, Arlington, VA

• Designed electronic networks that provided the distribution of political information to its members; sent information to members via e-blast software (iContact)

• Designed a web-based portal that provided an education vehicle of political action and advocacy to its members through the transmission of online messages to their state and federal representatives

• Researched, wrote, and disseminated public policy information designed to increase congressional awareness of children with exceptionalities

• Developed curriculum and provided training to CEC members at national conferences and association meetings

Education:

B.A., Journalism 1985

Pennsylvania State University

Professional Development:

Introduction to HTML online course, International Webmasters Association, November 2009

HTML Online Tutorial, W3Schools.com (http://www.w3schools.com/html/ default.asp)

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