Marketing Data

JESSICA HU

Page * of *

*** **** ******* ******, *******

Chicago, Illinois 60661

702-***-****

***********@*****.***

Objective

Data driven and tenacious candidate seeking a full-time position in market research and marketing strategy development. Experience in data mining, data visualization, and excellent critical thinking skills.

• Data Mining • Data Visualization • Statistical Modeling

• Big Data • Text Analysis • Database Management

• Marketing • Investments • Corporate Finance

Skills

Computer: C++, JAVA, Python, SQL, R, MS Office, SAS, Hadoop, Tableau Language: Mandarin Chinese, English

Education

University of Illinois at Chicago, Illinois, USA August 2016 – present Master Degree in Business Analytics Expected December 2017 GPA: 4.0

National Cheng Kung University (NCKU), Tainan, Taiwan June 2016 Bachelor Degree in Industrial and Information Management Department GPA: 3.6 (Cumulative)

Work Experience

Fuzhou Vange Corporation, Fujian, Mainland China Summer 2014 Software Development Department Assistant (Intern)

• Conducted physical and logical design of China Strait Talent Market's training system

• Completed database migration of China Strait Talent Market's training system using SQL

• Delivered weekly presentation of work briefing to senior managers Projects

Strategy Development: 12th ATCC Case Competition

• Conducted customer analysis and marketing analysis

• Increased visibility of Haier’s new product through a social media promotion

• Delivered a 20-page full report and 40-min presentation to senior managers Statistical Modeling: Analysis of the King County Housing Prices

• Discovered critical factors for house prices variation in King County using R

• Applied ANOVA, cluster analysis and regression models

• Delivered a 30-min presentation for results and pricing strategies Data Visualization: Analysis of Alaska Airlines Competitors

• Applied data visualization using Tableau

• Analyzed data from bureau of transportation statistics

• Recognized potential competitors of Alaska Airlines

• Delivered a 30-min presentation for results and business strategies

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