Sales Marketing
Resume:
Brian Lam
***** ******* **. ******** *******, CA 91745
*************@*****.***
Areas of expertise
Marketing
Social Media Marketing
Search Engine Optimization
Content Marketing Strategy
Content Management
Content Creation
Research/ Data Analysis
Brand Building
Keyword Research
Market Research
HTML
Account Management
Professional Experience
DUROFIX/ ACDELCO TOOLS, Rancho Cucamonga, CA Jan. 2017 - Present
E-Commerce Marketing Manager
Analyze sales reports to make better decisions to maximize sales and profitability.
Researched market conditions and consumer behavior for trends, pricing and competitive analysis.
Developed new marketing and pricing strategies by examining sales forecast, sales analysis, inventory and financial statements.
Coordinated 20-30 promotions per month based on margins, healthy inventory and marketing opportunities.
Enhanced brand awareness by advertising and managing online product campaigns.
Managed and launched Cost-Per-Click search campaigns and revamped SEO keywords, increasing conversion rates by 3.77%.
Improved old product offerings by reevaluating keywords, new effective product titles, product content and images that resulted in an increase search rank.
Track and reported performance metrics and their results to increase traffic sources based on their KPIs.
FURNITURE OF AMERICA, City of Industry, CA Aug.2014 – Jan. 2017
E-Commerce Sales and Marketing Specialist
Responsible for daily management of major marketplace accounts: Amazon, Overstock, Target and Cymax.
Create, wrote and edited marketing copy of products for marketplace websites.
Audit websites to ensure clients and their products are represented properly
Forecast sales and inventory for each network on a weekly basis or as needed.
Drove 94% increase in revenue for Amazon within one month by restructuring product listings and increased SKU count – including strengthened keywords, generating new product titles, content and images.
Researched major competitors in the industry and current trends to identify new opportunities and contracts.
BANK OF AMERICA, Los Angeles, CA Feb. 2006 – Jun. 2014
Operations Representative
Identified fraudulent and/or erroneous activity on customer accounts.
Take lead on special assignments from managers and lead representatives to resolve disputes for high net-worth individuals.
Trained and oversee assignments for other team members to ensure objectives and standards are met.
Reviewed every case as unique individual and provide the best solution using the appropriate applications for research.
Education
California State University, Los Angeles Sep. 2012 – Jun. 2015
Bachelor of Arts in Business Administration, Marketing
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