Sales Product Development

Ellen V. Kramer

**** ********* *****

New York, New York 10033

201-***-**** ******@*******.***

PROFESSIONAL EXPERIENCE

MAYA BROOKE: Brianna & Le Bos (2015 to present)

Sales Manager:

Building the brand Brianna is my main focus. Work with Le Bos but have handed off most of the day to day running of it to the sales team to I can focus on Brianna

Work in tandem with the design team to merchandise the Brianna collection

To date I have opened: Dillard’s both plus and missy, Nordstrom, plus, David’s Bridal plus and missy, Neiman Marcus Last Call missy and plus, Boscov’s and Bloomingdales’ Outlet

Big box off price streams include: Marmaxx,: TJX, TK Maxx and Winner’s

Manage the day to day operations of the showroom as well as managing and guiding 2 salespeople and one sales assistant

Interface with all levels of store hierarchy from buyer to senior management

Structure sales projections and negotiate with major clients on sell-through agreements to insure the highest profitability and least liability

Work on product development programs interfacing with store’s design and product teams

ROLANDO SANTANA (2014-2015)

Senior Sale Manager

Managed 3 divisions of RSGH: Rolando Santana RTW, Rolo & Ale/contemporary collection and Rolando by Rolando Santana/bridge dress collection.

Managed a team of 4

Worked closely with design director on the merchandising of each product line particularly Rolando by Rolando Santana

Spearheaded with the design director the development of Rolando by Rolando Santana

Opened Lord & Taylor with the largest opening order in the company’s history.

Worked with all majors, flash sales, and specialty stores

Introduced the company to the world of product development with the dress collection to maximize profitability not only for the collection but for the entire company

Increased business by 20%

AVA DESIGN (2012-2013)

Sales Director

Managed both branded and private label businesses.

Opened Laura Canada, Neiman Marcus Last Call, Saks Off Fifth and developed programs for the first time with these clients and others

Flash site relationships with Ideel, Haute Look and Rue la la

Was responsible for increasing business and broadening AVA’s appeal in the very competitive sweater/knitwear world.

Managed road staff of 7 representatives and traveled to regional markets. Managed team of 4 in NYC showroom

ALEXIA ADMOR (2008 to 2012)

Director of Sales

Increased branded and private label business by 65% and 3 % respectively and personally wrote almost 75% of the entire company’s business in both channels

Opened branded business with major retailers including but not limited to Lord and Taylor, Neiman Marcus, Nordstrom, Nordstrom Direct and Saks Off Fifth, and Neiman Marcus Last Call

Cultivated existing private label accounts plus opened David’s Bridal and Boston Proper. Managed and train sales team of 4 plus road sales staff

Amplified brand recognition efforts through use of redesigned website and email/print marketing

MICHAEL SIMON DESIGN (2006 to 2008)

Director of Branded Sales and Product Development

Implemented product development systems for knitwear and sweaters and training program for design and selling teams with major retailers’ design, buying, and product development teams. Introduced to the market the Smitten Collection, a contemporary sweater collection

Managed sales staff of 5

Increased business by over 30%

DEPA INTERNATIONAL (2003 to 2006)

Sales Director-Product Development/Branded

Developed knits and sweaters for missy, junior, and plus size.

Increased business by over 40%

Achieved maximum profitability by devising selling strategies that placed product with broad base of retailers

Managed sales, design, and support staff teams of 10

RALSEY GROUP (2000 to 2003)

Sales Manager-Product Development

Won $10M in business for a $100 company

Managed team of sellers of sweaters and knits in junior and missy markets, and supervised design staff on individual projects

Tailored client design packages and merchandising options on an individual basis and supervised programs from inception to delivery

STEILMANN GROUP

Sales Director (1992 to 2000)

Commanded sales and merchandising of branded labels including KL by Karl Lagerfeld, KS to specialty shops and stores throughout the US.

Developed multimillion dollar private label programs with Saks and Neiman Marcus

Strengthened product development process through hands-on participation, including sourcing fabrics, silhouette choice, supervision of sample making and fittings; traveled to the parent company’s European headquarters several times a year to this end

Managed sales and support team of 6

EDUCATION

Stony Brook University (State University of New York) B.A.

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