Mehrdad Rahimi 647-***-**** ********@*****.***
****-*** ***** **., *******, ON, M5V 0M2
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Summary of Qualifications
Project Management
E-Commerce (Concept, Strategy, Planning, Execution)
Email Marketing (MailChimp)
Ad Campaigns (PPC & CPM)
Social Media Marketing (Hootsuite)
CMS (Wordpress)
CRM (Zoho)
Conversion Rate Optimization
Marketing KPIs: LTV, MAU, Retention Rate, CAC, Traffic Sources, Organic Customers, etc.
Proficient in Google tools: AdWords, Analytics, Tag Manager, and Webmaster Tools / Search Console
Proficient in Microsoft Office suite: Excel, Word, Outlook, and PowerPoint Education
Master of Arts, Economics 2013
York University, Toronto, ON
Bachelor of Arts, Economics 2012
Concentration in Applied Energy Economics
Minor in Management & Society
University of Calgary, Calgary, AB
Professional Experience
Investment Analyst Harkat Aval Corporate Venture Capital Oct 2016 – Sep 2017 The venture capital arm of MCI, the largest Middle East mobile operator, with $65M AUM dealing with investment in innovative ideas in ICT
Performed market research to help identify new investment trends and early stage opportunities (deal sourcing) based on criteria set by MCI
Conducted due diligence on management team, market potential, product/service and business model provided by target companies
Conducted financial valuation of target companies using discounted cash flow (DCF), trading multiples, and comparable transactions methods
Identified key operating metrics, determined risks and evaluated exit opportunities for each deal Entrepreneur in Residence Chilivery.com Oct 2015 – Sep 2016 The fastest growing online food ordering company in Iran. It provides the simplest and fastest way to order meal online
Conducted research on online food ordering market, and developed go to market strategy
Leaded execution of marketing plan to proactively build a customer base (200 orders per day with consistent growth rate of at least 20% monthly)
Managed Chilivery.com social medial platforms including Instagram, Facebook, Telegram, and Twitter
Designed and implemented SEO and SEM campaigns
Utilized A/B testing on landing pages to optimize conversion funnel for maximum conversions
Leveraged data from web analytics tools to create custom marketing metrics reports and trends Mehrdad Rahimi 647-***-**** ********@*****.*** Page 2
Leaded marketing team members to ensure that execution plans are fulfilled in accordance with dedicated budget and timeline
Identified online campaigns, events and other growth opportunities (i.e. dish of the day) to improve sales and monitored effectiveness of campaigns
Procurement Specialist IDIS Co. Jul 2014 – Oct 2015 Provides engineering, procurement & construction services of petrochemical, oil and gas projects
Performed supplier selection/bidding processes for purchase requests, and supplier and contract pricing validation for all purchase requests
Performed sourcing, liaising and negotiating with new suppliers
Maintained constructive working relationships with strategic suppliers to assure cost, quality, and delivery targets are met
Provided updates about procurement related progress and potential delays to the procurement manager Business Development Specialist Excellensation Aug 2013 – May 2014 A dynamic full solution marketing company that provides prediction about marketing efforts before running the campaigns
Assisted with identifying potential business opportunities relevant to company’s strategy
Prepared documentations and presentations for each Request for Proposal (RFP) based on instructions and requirements
Maintained relationships with business partners, potential clients, and business contacts Teaching Assistance York University Sep 2012 – Apr 2013 Certification
Key Performance Indicators (KPIs) in Startups Iran Fara Bourse Jul 2017 Advanced Google Analytics Google Analytics Academy Aug 2017 AdWords Certified Google Partners Sep 2017
Mobile Sites Certification Google Partners Sep 2017 Ecommerce Analytics: From Data to Decisions Google Analytics Academy Aug 2017 Google Tag Manager Fundamentals Google Analytics Academy Aug 2017 Additional Skills & Interest
In depth knowledge of e-commerce ecosystem
Strong public speaking and interpersonal communications skills
Ability to work under pressure, meet deadlines and multi-task in a fast-paced environment
Strong numerical ability, analytical and problem-solving skills
Ability to work effectively in a team
Motivated and inspired in business lifestyle and eager to learn new things everyday