Jyotsna Wase

UI/UX Designer Marketer Tea-lover

I’m a graduate student of Design Science at the University of Michigan with over 4 years of work experience in project management. I specialize in User Centered Design with interests in UI, UX and Interaction Design. Conducting needs assessment and usability evaluation of EnviroSolutions website using qualitative and quantitative research methods with an objective of improving the existing functionality of their web presence.

RELevant projects

UX Research EnviroSolutions

Jan ‘17 - Present

Conceptualized and designed an interactive display to facilitate intra-building roommate search.

Interaction Design Connect+

Jan ‘17 - Present

Ideated, designed and built a working prototype of an expandable suitcase that expands and compresses based on the user’s storage needs on-the-go.

Product Design Cubo

Sept ‘16 - Dec ’16

Redesigned the mobile interface of the app ‘Dream:On’ by systematically critiquing the problem areas such as the information hierarchy, typography, color solutions and icons. UI Design Mobile App ‘Dream:On’

Sept ‘16 - Dec ’16

- Introduction to Interaction Design

- Advance Graphic Design

- Analytical Product Design

- Needs Assessment and Usability Evaluation

- Behavior and Experience of Information Users

- Programming (Python)

- Design Process Models

Courses

Education

University of Michigan - Ann Arbor

M.S. in Design Science Aug ‘16 - Dec ‘17

Specialization: User Centered Design

University of Mumbai, India

Master of Management Studies Jul ‘09 - May ’11

Specialization: Marketing

University of Mumbai, India

Bachelor of Engineering Jul ‘05 - May ’09

Specialization: Information Technology

Lead the design team on user research, comparative analysis, ideation, wireframing and prototyping for a mobile app that helps teenagers with chronic illness in their medical adherence. Work Experience: 4+ years

UX Designer Lenovo HealthDesignByUs Co+Lab

Jan ‘17 - Apr ’17 University of Michigan

Worked on Vodafone’s digital media duties such as

understanding the product requirements, social media mining and working in close co-ordination with the Creative Strategy team.

Account Supervisor OgilvyOne Worldwide

Jun ‘15 - Apr ’16 Mumbai, India

Tools: Adobe Illustrator, Adobe Photoshop, Adobe XD, InVision, Sketch, Axure, Pixate

UX Research: Interaction Map, User Interviews, Focus Group Interviews, Personas and Scenarios, Surveys, Heuristic Evaluation, Usability Testing

UX Design: User Story Mapping, Wireframe, Sketching, Paper Prototyping, Interactive Prototyping, Rapid

Prototyping

Others: Logo Design, Graphic Design, Social Media

Management, Search Engine Marketing, Google Analytics Skills

Awards & Achievements

Designed the logo of Indian Student Association at the University of Michigan, Ann Arbor in Sep ‘16.

Won ‘The Best Concept’ award for a short film and was featured on national television as the Top 3 contestants. Awarded as the Star Performer twice, at Zapak Digital Entertainment in 2015 for my work on Reliance Comm.

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Developed the content strategy for leading brands on social media, art-directed key visual materials and created Analytics reports using Hootsuite.

Sr. Executive Zapak Digital Entertainment

Feb ‘14 - Jun ’15 Mumbai, India

Managed end-to-end digital media duties for national and international brands such as RnM Moving Pictures Pvt. Ltd, Nissan Motors and Gemological Institute of America. Key Accounts Manager Phonethics Mobile Media

Jul ‘12 - Nov ’13 Mumbai, India

Business development for the Exhibitions division and management of the existing accounts for their corporate exhibitions needs.

Assistant Manager - Marketing U. G. Space Design May ‘11 - Jul ’12 Mumbai, India

Re-designing the website, brand management and assist in the day-to-day needs of the current cohort of students in their start-up efforts.

Graphic Design Intern TechArb

Apr ‘17 - Aug ’17 University of Michigan

Developing User Stories and Acceptance Criteria for mobile apps, thereby supporting the development process.

UX Design Intern NBCUniversal Media, LLC

Sep ‘17 - Present Orlando

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