Manager Marketing
Resume:
EDWARD S. NAVARRETE
An experienced practitioner skilled in integrated corporate communications, marketing, creatives and government engagements. A news manager and award-winning producer with 20 years of experience in the country’s top news agencies.
WORK EXPERIENCE
OVERALL NETWORK NEWS HEAD AND STATION HEAD
May 2017-present
CORPORATE AND GOVERNMENT AFFAIRS HEAD
SOUTHWEST INTEGRATED TRANSPORT TERMINAL
March 2016-May 2017
Crafting of the consortium’s communications strategies and vetting of communications plans.
Oversight over all communications and marketing campaigns (including digital) and events
Alignment and engagement with top national and local government unit (LGU) officials, transport stakeholders and media practitioners to ensure continued support for the terminal project.
Lead SWITS issues and crisis management team
MEDIA, MARKETING AND CORPORATE COMMUNICATIONS EXECUTIVE CONSULTANT TO THE CHAIRMAN AND CEO Laus Group 26 May 2013-2016
Crafting of the company’s communications strategies and vetting of communications plans submitted by subsidiaries
Oversight over all communications campaigns (including digital) and company events o Crafted the blueprint and revitalized the company’s digital marketing campaigns o Edited and redesigned the company newsletter o Developed the Customer Retention Management Group
Alignment and engagement with Central Luzon local government unit (LGU) officials and media practitioners to ensure continued support for the Laus Group’s new and existing businesses Team lead for the Laus Group’s issues management team
A regular columnist for a respected newspaper in Central Luzon (in support of the Group’s PR objectives)
FOUNDER & HEAD EPMCI (Communications and media consultancy) December 2014-present
Produced high-impact AVPs and commercials for clients like FEU, Ateneo Law, FEU Institute of Law, The Co family of Greencross, ATC Healthcare, BMW, Ford, KIA, Chevy and Mitsubishi dealerships
Created cutting edge, out-of-the -box strategies and concepts
Events Management
NEWS, ENTERTAINMENT PROGRAM DEVELOPMENT AND COMMUNICATIONS CONSULTANT Solar Entertainment Corporation 2014 March 1 to July 31 2014
Reported directly to the Chairman and CEO
OVER-ALL NEWS PROGRAM MANAGER; NEWS GATHERING HEAD & EXECUTIVE PRODUCER TV5 News (Associated Broadcasting Corporation) May 2004 to August 2012
Ran the entire News Production and Business Development operation covering five daily newscasts, seven days a week
Produced some of Philippine television's award-winning programs and documentary specials Researched on and engaged government officials and business leaders here and abroad
News and Public Affairs programs created: Aksyon Newscast T3 Word of the Lourd Frontlines Documentaries The Evening News (TEN)-The one of its kind, countdown news program
EXECUTIVE PRODUCER
ABS-CBN News and Public Affairs 1995-2004
Public Affairs Programs Handled: The Inside Story, Usapang Business, Pipol, Dong Puno Live, TV Patrol
LEAD COPYWRITER/ MARKETING AND COMMUNICATIONS Lamco International January-October 1995
Hewlett Packard Dell, SONY and CREATIVE products
WRITER, CORESSPONDENT SENIOR PRODUCER, ASSOCIATE PRODUCER Sunshine Television Ventures
1994
TRAINING
CNN 1997
REUTERS 1999
EDUCATION
SAN BEDA COLLEGE, AB PHILOSOPHY AND LETTERS, 1996
Played for the champion San Beda Red Cubs Basketball and Track and Field Team
San Beda Team Taekwondo
PhiLets Debate Team San Beda/Holy Trinity, 1992
High School Diploma SAN BEDA, 1988
Elementary Diploma
PERSONAL
Born December 16
A father to three bright and athletic boys. Wife died of Cancer in 2011.
Book nut, music lover and a breeder of champion Rottweilers and German Shepherds
Well-skilled, sound newsroom judgment, solidly reliable, thrives best under any pressure.
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