Sales Marketing

RICK KRONENBURGER BUSINESS DEVELOPMENT MARKETING STRATEGIC PARTNERSHIPS

***********@*****.*** 312-***-**** Chicago, IL 60607 www.linkedin.com/in/rickkronenburger Top ranking marketing and business development professional, with a proven track record of sustained superior performance in field sales to director level positions. Creative and resourceful with deep expertise leading strategic integrated sales and marketing campaigns focused on driving organizational results and increasing sustainable revenue generation. Excels at the development, nurturing and maximizing of client relationships. Process oriented with high emotional intelligence for leading, mentoring, and motivating individuals and teams. CORE STRENGTHS

Content Driven Marketing Programs

Directs end-to-end planning and development of customer facing, integrated marketing campaigns including digital and social media.

Developed and implemented over 40 fully integrated marketing programs. Strategic Partnerships

Business leader who develops, nurtures and maximizes key business partners to drive revenue and consumer/customer engagement.

Over 100 strategic partners were obtained.

Sales and Business Development

Develops and implements innovative sales strategies and processes for B2B/B2C clients. Trains and coaches’ sales representatives for individual and team excellence.

Responsible for over $15,000,000 in revenue over life time career. Culture and Change Management

Leads corporate culture initiatives by initiating team building programs to foster an engaged workforce.

Chosen by senior management to lead program.

WORK HISTORY

Sales and Marketing Strategist Full-time Independent Consultant 2016 to Present Marketing Campaign Development and Management Forest City Realty Trust Responsible for development and execution of integrated marketing campaigns including digital and social media components, designed to drive organizational change initiatives.

Executed primary and secondary research to develop and support client branding and strategy.

Negotiated and sourced strategic partners for Marketing Campaigns with > $750,000 value.

2016-2017 campaign measurement saw increase in awareness and engagement of >40% of prior year programs.

Strategic Partnerships and Business Development Guerrero Howe Custom Media Responsible for development and implementation of a sales strategy and processes for a new business line.

Developed and curated sales and marketing plan around new venture within the organization including building a comprehensive sales tools resource library.

Training and development of sales force.

Initiated, negotiated, and maintained contractual agreements with key partners. RICK KRONENBURGER continued.

General Growth Properties-GGP

GGP is a real estate investment trust that owns, develops and operates shopping destinations nationwide. Director of Marketing, Campaign Management / Strategic Partnerships 2010 - 2015 Directed annual end-to-end planning and development of customer facing, integrated marketing campaigns including, ideation, partner acquisition, program development/management, and post campaign analysis.

Acquired, developed and nurtured more than 100 strategic partnerships, including DreamWorks, Disney, Sony Music, United Airlines, Conde Nast, General Motors, Character Arts, and Microsoft.

Achieved $1.8M in additional revenue via upselling of additional services.

Corporate Culture Campaign- Co-led the corporate culture campaign by developing themes such as empowerment and team building into programs, events, activities, and discussions to increase results and develop an engaged, motivated workforce. National Sales Director-Consumer Intelligence, National Research Network 2005 - 2010 Develop and managed start-up of business unit to market and sell market research services.

Generated $2.2M in sales due to the strategic development and implementation of integrated sales and marketing plans (budgets, literature, sales calls, trade shows).

Hired, trained and led team of four sales representatives. Marriott International – Chicago, Illinois

Marriott International is a leading global lodging company. National Account Manager - Extended Stay Division 2001 – 2005 Responsible for business development for extended stay lodging sales to the entertainment industry and national corporate accounts.

Developed, expanded, and managed marquee corporate accounts with Accenture, Price Waterhouse Cooper, Universal Pictures, and Boeing.

Key account manager for Boeing corporate HQ move from Seattle to Chicago.

Exceeded all sales goals throughout tenure.

Managed multi-disciplinary implementation team.

Regional Director of Market Development – Senior Living 1998 – 2001 Developed marketing campaign and drove sales and awareness for a new housing venture offering a full range of senior living options.

Hired, trained and led a team of 12 sales counselors.

J.W. Marriott Award of Excellence – 2000 (#1 of 95) HCR ManorCare, Naperville, Illinois 1996 – 1998

Regional Market Development Manager

Ranked #1 of 33 in revenue improvement – 1997

Baxter Healthcare Corporation, McGraw Park, Illinois 1991 – 1996 Surgical, Governmental and Dealer Sales Representatives. RICK KRONENBURGER continued.

Education

Northern Illinois University, DeKalb, IL

Bachelor of Arts, Business Administration

Strengths Finder Top Five Strengths

Input Positivity Individualization Activator Communication Myers-Briggs Type Indicator

E-S-F-J

Paying It Forward

It has been my ongoing privilege to serve for these and other local nonprofit organizations with time and resources for more than 15 years:

-Soul City Church-Love Works Program, Community Programing Organizer/Leader

-Old St. Patrick’s Church SAFE Program, Youth Tutor

-Horizon Hospice, Hospice Volunteer

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