advertising marketing

Michael Manzo

North Arlington, NJ

********@*****.***

(201) 370 – 8359

Skill set:

Account & Project Management

B2B and B2C Campaigns

Social Media

Training & Development

Detail Orientated

Strategic Planning

Digital, Print and Broadcast

Media & Creative Collaborator

Branding

Experience:

HS Ad America / LG, Englewood Cliffs, NJ August 2016 – August 2017

Associate Director of Mobile Promotions and Carrier Marketing

Managed and supported all retail/wireless carrier account needs for the LG Mobile client. Accomplished project objectives by managing day-to-day online & offline deliverables, project planning, organizing production needs, and managing 3rd party vendors. Managed resource allocation for the development of all program deliverables to ensure project timelines are fulfilled on schedule.

Management of national consumer promotion and retail/carrier projects from initiation to completion

Development and leadership of relationships with client brand and carrier marketing teams

Oversight of development of national/retail/carrier specific digital content & in-store materials, including working with design, development and copy-writing teams

Meet financial objectives by forecasting account requirements and managing the account within budget

Outlined goals, scope, deliverables, and required resources, budget and timing

Aligned and partnered with client brand and carrier marketing teams on all recommendations and decisions

Provided a project schedule to identify when each task will be performed/completed

Communicated roles and needs to team members and stakeholders

Managed staffing resources, internal direct reports and external, as needed

Cultivated strategic marketing corporate partnerships that included sports teams, venues, concerts, and events

Solution-oriented and takes initiative to provide and/or searches for answers to issues

Oversight of all production and asset development of multiple, simultaneous projects

Effectively delegated tasks and managed based on critical timing and dates

BD, Franklin Lakes, NJ June 2016 – August 2016

Creative Services Account Representative (consultant)

Campaign management of the re-branding effort at BD and its progression

Developed effective communication strategy using the new brand look and feel for corporate and the business units (Biosciences, Diabetes Care, Diagnostics, Pharm Systems, etc.), both domestic and international. This included overseeing that new brand guidelines are followed and used in the correct manner

Head client input meetings at project initiation, internal creative meetings with copywriters, designers and developers, frequent and consistent communications with clients, coordinating the workflow of projects through production, estimating and calculating project expenses

Lead brainstorming sessions, presenting concepts to clients, and managing projects from initiation through completion through internal systems

Executed image and message development in conjunction with the Vice President of Global Brand and Marketing Communications to ensure campaign and brand standards

Aligned the internal creative services team on location and in San Diego to ensure effective project management

Participated in the assessment and authorization of external agencies, suppliers, manufacturers, and printers in the execution of projects

Advocated for the creative services department and BD as a whole

Bank of America, Merrill Lynch - Enterprise Creative Solutions (ECS), New York, NY June 2014 – May 2016

Advertising Manager (consultant)

Managed promotional & brand creative marketing assets, experimentation & multiple initiatives from project inception through release to market for the in-house Bank of America Merrill Lynch agency across multiple lines of business

Lead multi-pronged, medium-large client engagements, ensuring on-time & on-budget delivery

Development and implementation of integrated marketing communications in digital (HTML, email campaigns, social media, landing pages, microsite, widgets, adaptive responsive design, web banners, digital brochures, digital invitations, etc), online videos, and print (save the date, ads, invitations, brochures, white papers, fact sheets, other collateral)

Served as a primary day-to-day client contact and strategic partner, as well as liaison between creative team and marketing department

Directed the production process for integrated campaigns including building schedules

Partnered with the events team to showcase and promote upcoming affairs at trade shows

Managed the project delivery teams including the development of two direct report Account Executives

Developed new video production process to optimize schedule

Prudential Financial (In-House Ad Agency), Newark, NJ July 2012 – September 2013

Sr. Advertising Account Manager (consultant)

Managed advertising accounts for Prudential Annuities and the Corporate Brand campaign

Responsibilities included overseeing the various integrated marketing, strategy, creative, media, project management, PR and production (Digital, Video, and Print) to produce advertising efforts

Developed digital ecosystems to serve objectives of driving awareness and converting B2B and B2C audiences

Content marketing, web banners, rich media units, UX, interstitials and email

Strategic development of social media campaigns and measured the effectiveness on Twitter, Facebook, & LinkedIn

Leveraged analytics to create a dashboard of effectiveness for the marketing team – Google Analytics & Adometry

Re-branded Prudential Annuities as the Income Certainty brand and launched incomecertainty.com

Governed the development and design of responsive design web site for mobile devices

Maintained the development and execution of a sponsorship micro site consisting of both new and existing content

Collaborated with partner agencies in the development of new websites to elevate the awareness of Prudential and Prudential Annuities

Managing both the creative and functional development along with status meetings, client expectations, compliance submissions

Supervised the advertising budget ($10+ million) in conjunction with marketing to inform and create transparency between Corporate and the business unit

Developed a monthly advertising calendar consisting of all current placements for print and digital to help inform the sales and marketing departments of the advertising messages being delivered to select target audiences

Worked intimately alongside compliance team to achieve messaging that is both provocative and conformed, managing all submissions of materials

Created a content matrix to track all creative materials to know if/when specific material was expiring

Century 21, Rutherford, NJ February 2011 – December 2013

Licensed Real Estate Agent

Brushfire Inc., Cedar Knolls, NJ September 2006 – March 2011

Advertising Account Executive

Developed and implemented comprehensive marketing communications programs for numerous accounts including retail and packaged goods

Utilized interactive marketing experience to implement web site development, banner ads, rich media, e-blasts, online contests and photo management

Developed web sites for the NJ Lottery and Fannie Rippel Foundation

Constructed micro-sites for NJ Tax Amnesty program and Minwax – “Attic to Awesome Contest” with direct CRM

Planned the development of TV, radio (including pre/post production), print, custom publications, out of home and in-store campaigns

Worked closely with corporate and sports sponsorship partners

Generated competitive analysis of creative and the state of the industry for client use

Oversaw account budgets ($20+ million) and billings to create sales and promotion reports

Coordinated work flow with creative, traffic, production and media to manage promotional and sponsorship tactics

Managed an Account Coordinator staff member

Supported new business pitches including use of focus groups

First Continental Mortgage & Investment, Fairfield, NJ March 2005 – July 2006

Account Executive

Manzo Electrical Contracting, Lyndhurst, NJ Aug 2003 – March 2005

Family Company

Stanley Capital Mortgage, Englewood Cliffs, NJ Jan 2003 – Aug 2003

Mortgage Consultant

Internship:

Columbia Records – Sony Music, New York, NY Summer 2002

Executive Assistant to Vice President of Video Production

Education:

Seton Hall University, South Orange, NJ

Bachelor of Science in Business Administration

Marketing Major – Communications Minor

University of Alicante, Alicante, Spain

Extensive study of Spanish language and culture

Programs:

Proficient in Microsoft Office, Lotus Notes, Adobe Acrobat, File Maker, Aprimo

www.linkedin.com/in/manzomic

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