Project Management Marketing

ZACH

BRADT

CONTACT

WORK EXPERIENCE

Marketing and Strategic Projects Director

North Carolina Football Club

October 2016 - Present

Raleigh, NC

• Acted as the organization's cross-functional Project Manager and sales strategist

• Managed the marketing, communications, and creative services departments

• Implemented marketing campaigns in collaboration with tickets, sponsorships, and operations teams, including SOWs, tracking systems, and progress reporting

• Introduced business-to-business and business-to-consumer marketing plans aligned to organizational KPIs

• Oversaw advertising and promotion activities including print, online, electronic media, and direct mail

• Planned and implemented digital campaigns using social platforms (Facebook, Twitter, Instagram, and Snapchat), Google Analytics, Google AdWords, and Google Search

• Led re-branding process, including logo development, market surveys, website updating, and content generation

Director of Corporate Partnerships

Carolina RailHawks

December 2014 - October 2016

Raleigh, NC

• Managed 50+ partnership accounts and cultivated relationships with prospective sponsors

• Generated more than $500K in new business and totaled a 30-percent increase overall

• Revamped existing relationships which resulted in a 92-percent renewal rate

• Organized B-2-B campaigns with company's media agency

• Oversaw social media strategy and day-to-day content generation Network Sales Manager

Achievement Network

July 2014 - December 2014

Boston, MA

Plattsburgh, NC

Current

• Planned and organized national conferences and led regional trainings

• Collaborated with district leaders and officials to sell Achievement Network’s interim assessment platform to more than 65 schools across Boston through prospecting, cold-calling, and setting up in-person meetings

• Managed Boston’s lead cultivation development through Salesforce and developed streamlined ways for tracking communication, data, and customer inquiries EDUCATION

Economics & Marketing

State University of New York at Plattsburgh

Minor: Journalism

GPA 3.78, 4-year Dean’s List, Honor’s College graduate with thesis Digital Media and Marketing Certification

Duke University

Notable courses include: SEO, PPC, Social Media, Mobile Marketing, Content Marketing, Web Analytics, Conversion Optimization, and Email Marketing Bloc.io Full Stack Web Developer Track (one-year intensive) Instruction includes: HTML, JavaScript, jQuery, AngularJS, Ruby Pursuing Project Management Professional Certification Accepted by the Project Management Institute to take the Project Management Professional exam in 2018

OTHER RELEVANT SKILLS

Sales marketing strategy

Project management

Cross-functional management

Advanced writing and editing (AP style)

Brand positioning strategy

Microsoft Office Suite

Marketing and Strategic Projects Director

I am a detail-oriented and strategic thinker at my best collaborating with others. I am able to combine my robust knowledge of marketing and strong project management skills to produce high-quality results. Strategic Projects Coordinator

Citizen Schools

August 2011 - July 2014

Durham, NC & Boston, MA

• Identified potential donors and executed a targeted fundraising campaign, which led to successfully reaching a $5.5 million target

• Tracked and monitored grant applications through Salesforce and managed donor cultivation

• Managed simultaneous projects, most notably refining the budget process and implementing the first-ever tracking system for student data

August 2007-May 2011

Current

****.*****@*****.*** 518-***-****

Current

Contact this candidate