STEVE J. KOZLOWSKI

Bolingbrook, IL ***** 630-***-**** ac24bt@r.postjobfree.com

E-COMMERCE DIRECTOR/SENIOR MANAGER

Internet enthusiast with 10 years e-commerce management and 10 years B2C sales-management experience seeks a role as the lead in strategizing, implementing and optimizing web technologies, front-end design with a focus on improving user experience, immediate and long-term marketing, and product management with the ultimate goal of increasing sales and building a united team that creates success for all departments and the company as a whole.

WORK EXPERIENCE

Rogers Enterprises, Inc, Matteson, IL

E-Commerce Manager, November 2015 – August 2017

Project Management:

Managed re-platforming of company website to Magento 2.0/2.1

oFor the cost of implementing 10 features under the old platform, Magento was able to implement 100+ features

Integrated website orders, shipment details, and product information into Oracle

oCreated faster and more efficient order fulfillment, accounting management, inventory analysis, and consistency of data

oDesigned and implemented solution for warranty management that leveraged out of the box extensions, as well as integrated well with the backend Oracle EBS solution, saving an estimated $50,000 on customizations. This solution allowed customers to purchase protection plans and allowed them to be uploaded into our Oracle EBS backend

Designed APIs for Microsoft Dynamics 365 to integrate orders, product information, shipping information and store orders. Also designed APIs to allow customers to see past store orders and web orders in their account section

Business Process Accomplishments: Collaborated with 6 cross-functional departments to implement many improvements to internal and external process.

Created and managed chat and phone sales team

oOver 6 months of implementation, the sales via chat and phone equaled the standard web checkout sales

Using Magento Order Flow Management and some customizations, improved fulfillment times and processes

oAllowed stores to ship directly to guests

oCustomers received merchandise 3-5 days earlier

oFulfillment streamlined department and reduced time/effort of moving merchandise

oCreated home office sub-inventory of 1,000 SKU products for website purchases to be shipped same-day, increasing conversion rates during prime time and holidays by 50%

Designed and refined a SKU program where the company was previously manually adding 100 SKUs/month to website enabling us to add 6000 SKUs/month in about half the time through automation.

Installed a ticket system for internet customers’ questions/concerns/issues, and trained customer service team on system, improving customer service overall

Automated a Complete Order Cycle in Magento for 3rd party vendors

oBrought in 3,500 trial SKUs for retail expanded aisle at store, generating an immediate 15% increase in store sales and about 20% growth in website sales in the same channel.

Secured approval for Amazon Fine Jewelry Category and listed 3,000 SKUs on Amazon

Designed a standard of reporting for the executive committee reporting on web Marketing KPI, website health KPI, and Status updates of current projects.

Internal and 3rd Party Management:

Managed PPC efforts through the process of eliminating an under-performing firm and installing a firm with much more ideal workflow of: make ad, optimize ad, continue to optimize ad

oConversions held consistent but overall monthly spend decreased by 60%

Work with internal developers and Magento support to solve early release issues or find working solutions to problems allowing projects to continue

Recruited, trained and mentored ecommerce team

Managed 3rd party SEO marketing designers and web development

Wrote, distributed and reviewed SOW and implantation strategies for SEO firms designers, developers, and marketing agencies and Managed Optimized a limited development budget by first giving priority to features that yield the largest ROI while developing several important internal features for company and users

Marketing:

Re-budgeted local SEO efforts from approximately $10,000/month which yielded ineffective results to $3,000/month for highly effective results, measured by percentage of stores improving in key words rankings and showing higher in local search results

Implemented Google, Bing, Facebook, Pinterest shopping feeds, allowing better segmentation and optimizing marketing efforts

Managed local SEO efforts for 80 stores, creating all local listings for Google and Bing. Also, brought in Yext to generate more local reviews and ensure consistency of company’s store data

Work with 3rd party marketing agency, internal digital marketing and email teams to improve customer entry experience, increasing conversions by 120% in these areas

Trained digital marketing department on several Magneto tools that allowed for easy placement of content, scheduling promotions, and other promotional web banners to work months ahead

USA Pool Pros, Plainfield, IL

E-Commerce Manager, April 2007 – November 2015

Co-Founded and Managed E-commerce site, development, third party product feeds, SEO marketing efforts, customer and distributer relationships, and sales.

Expanded E-commerce site from 3,500 SKU to 36,000 SKU in 8 years

oImported inventory feeds from 3 major suppliers, product data feeds, and image feeds of up to 30k products.

oKept a live inventory on website and 3rd party sites which helped keep a 50% conversion rate

Increased sales from $220,000 to $1.9M gross annually in the last 4 years

Created customizable quote system for Business to Consumer website, which increased big-ticket item sales by 700% in the first year. Doubled big-ticket item sales the second year of quote system.

Managed Magento product feeds, EBay and Amazon seller central, including analyzing revenue, redistributing marketing efforts and buying power, verifying product details, images, and overall data correctness

Used Magento 1.9 as our CSM, to help manage product accuracy and streamline product fulfillment of Magento, Amazon and EBay orders using plug-ins line M2Epro and Channel unity

oPulled profitability reports from Magento to analyze profitability by item and/or channel. Used data to increase profit on popular selling items by acquiring items at lower cost from distributors or adjusting shipping methods

oLocated opportunities in the market place to hit target margins: Amazon sold small, low shipping cost accessories, EBay allowed for publishing bundled products which drove customers directly to our site, and our website sold big ticket and special orders

Orchestrated the writing of Profitability Custom report in Magento to analyze profitability of each order or channel where fees and shipping rates varied.

oIncreased efficiency of decision-making processes regarding buying, adjustable shipping models and pricing.

Used Google Analytics, Abandoned Carts, and direct customer feedback with contact forms or product questions listed on webpage to consistently improve copy and make changes in product data, HTML

oApplied Google Analytics data to keep our conversion rate at 3-4% pay per click

Used Google AdWords data to write and re-write titles and content using Google’s Top 10 Key Words. Ultimately increased Google ranking organically.

oAchieved pages in Google’s Top 10 search results

oUtilized Google AdWords in 2012-2013 to decrease AdWord spend by 50% while almost doubling big ticket items sold

Developed and managed distributor relationships increasing SKU volume

Managed and developed online marketing:

oUtilized SEO to increase USA Pool Pros Organic Search

oStrategically utilized Google ads, Bing product feeds to drive site traffic

oDeveloped content for blogs

oImplemented strategic social media campaigns including Facebook

American Sale, Bolingbrook, IL

Retail Swimming Pool, Pool Table and Seasonal Christmas store.

Sales Manager, March 1999 – April 2007

Promoted from Sales Associate to Assistant Manager in 1.5 years

Led Sales Team to increase American Sale 300% from a $2 million store to $6 million store in 5 years

Consistently ranked in American Sale’s Top Five in company sales out of 75 – 100 Sales Associates companywide

Achieved advanced training: Watkin’s Manufacturing Top Gun Graduate, Greg Walsh Retail Sales Seminar, Watkin’s Manufacturing Advanced

Masters Graduate, and Watkin’s Manufacturing Sales Management Course

Assistant Manager – November 1997 – March 1999

Promoted from Sales Associate in 3 months

Sales Associate – September 1997 – November 1997

EDUCATION

Joliet Junior College, Joliet, IL

Associates Degree, 2011

TECHNICAL PROFICIENCIES

Contact this candidate