Noida, U.P. ******
*******************@*****.***
RAJYAPRIYA MUKHERJEE
SUMMARY
Engineering professional with 2 years of rich experience in Digital Analytics Implementations, CMS & C# programming, and Client-Server applications using Java.
Strong expertise in Adobe Analytics enterprise implementations.
Currently associated with HCL Technologies as a Software Engineer.
Responsible for end to end analytics implementation on multiple websites using Adobe Analytics & Google Analytics.
SKILLS & ABILITIES
Involved in Requirements Analysis, SDR development, Adobe Analytics UTS Implementations, Application Development & maintenance, Scrum meetings.
Proactively identifying opportunities and making recommendations to improve website effectiveness by drilling into data in order to further profitability and growth
Developing best practice approaches for analyzing user behavior on the web site(s), for configuring web analytics technology, and for interpreting data.
Programming Language : Java, JavaScript, JQuery, C-Sharp, SQL
Framework: SOAP UI Web Services, .NET Framework.
Platforms: Windows
Tools: Adobe Analytics, DTM, Google Analytics, GTM, Eclipse,AEM.
Ability to work under pressure and deliver within tight schedules, highly organized with great attention to detail.
Strong written and oral communication skills including proactive, positive work attitude.
Understanding and ability to apply software SDLC.
Great understanding and exposure on Web and Mobile technology, UI, UX design and app flow.
Responsible for collaboration and association with external partner around implementation fronts.
EXPERIENCE
HCL TECHNOLOGIES
Sep 2015-Present
PROJECTS
McDonald’s
McDonald's is the world's largest chain of hamburger fast food restaurants, A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants.
Serving as Analytics Developer for McDonalds websites using Adobe Analytics, DTM and also using Google Analytics & GTM
Responsibilities:
Build tagging requirements and specifications for Adobe DTM
Setting up new reporting suites, setting up and managing Evars, Props and Events.
Expert in providing solution on Dynamic Tag Manager (DTM)
Collecting Business Requirement & providing strategy/solution for implementing Adobe Analytics.
Developed Solution Design Reference (SDR) and Technical Specification for Implementation.
Modification/building code in JS and jQuery based on Client requirement, provided solutions for complex business requirement using JavaScript and jQuery.
Debugging the implementation pointing out the bugs and providing work around for the bugs.
Tag testing for pre and post production
Technologies
Adobe Analytics, DTM, Google Analytics, GTM, JavaScript, JQuery, HTML5.
ACHIEVEMENTS
ACHIEVEMENTS
Appreciation emails from clients for delivering quality work before SLA’s.
EDUCATION
B.TECH (ECE) FROM WEST BENGAL UNIVERSITY OF TECHNOLOGY
Got 74.5% in B.Tech, Electronics & Communication Engineering.
Rajyapriya Mukherjee