Sales Customer Service

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KATRINA SMITH

262-***-**** *****.********@*****.*** www.linkedin.com/in/ksmith30 Kenosha, WI 53142

EXPERIENCE

National Director of Sales and Marketing

TEST PREP SEMINARS

Kenosha, WI

TPS prepares students for the SAT, PSAT and ACT exams through online and onsite programs designed to increase test scores.

Lead operations, sales and project teams of 20+ employees/contractors to meet tight deadlines and achieve targeted goals.

Secured a $500,000 contract with GEAR UP IV, a discretionary and competitive federal grant program, to prepare 30 schools and 8,000 low income students for the ACT & SAT exams.

Created and launched a new “bundled services” pricing model in order to increase the average sale, enhance value and maintain positioning in today’s marketplace.

Brought new services to market that complemented the "bundled service" approach through research and managing project teams. Positively impacted service delivery and employee productivity by creating and enhancing company procedures.

Aided in Marketo launch and implementation of virtual sales force; in turn expanding business in untouched markets and reducing expense line. Played a crucial role in the Salesforce.com launch (administration, user adoption, customization etc) allowing visibility into key sales activities and results.

Director of Sales and Marketing

LACOSTA FACILITY SUPPORT SERVICES

Wauconda, IL

LFSS, a MBE Certified contractor, offers facility and labor support functions in manufacturing, janitorial services, painting and other site maintenance services to medium/large businesses and Fortune 500 corporations. Lead multiple teams including nationwide outside sales, inside sales, sales support and marketing personnel.

Increased company exposure by redesigning brand image, creating marketing literature, and executing strategic marketing campaigns. Designed and conducted team building and training courses for a staff of 20 sales professionals and managers.

Served as Purchasing POC on multi-million dollar contracts with several Fortune 500 corporations.

Aided the Sales and Operations teams in expanding service offerings, increasing overall spend, negotiating volume kick backs, and securing 3 & 5 year renewals while bypassing the bidding process. Aided in Salesforce.com adoption increasing overall usage company wide. Implemented a case management system to increase productivity of the sales support team.

Created reports and sales management dashboards that increased visibility of sales KPIs for sales reps and executive leadership team. Uncovered flaws in the absenteeism paging system critical to proper staffing and customer satisfaction. Solved the issue quickly by developing a strategy and organizing tasks among multiple departments. STRENGTHS

Conceptualizer

Sees how elements of an abstract whole fit

together and identifies problems that need

to be addressed before others do.

Detail-Oriented

Understands cause and effect and can

easily point out the "little things" that often

go unnoticed until they become "big things".

Tenacious

Relentless in achieving goals and sets the

example among peers.

Adaptable

Embraces change as a necessary

component of business and personal

growth.

Results Driven

Demonstrates a strong sense of urgency to

achieve goals and measures performance

against results.

Process Oriented

Enjoys being part of continuous

improvement and actively seeks efficiency.

Strong Values

Dependable, honest, loyal, confident and

positive.

Multi-Tasker

Works well under pressure and in high

stress environments.

05/2002 - 12/2009

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Market Research & Campaigns

Contract Administration

CRM Program Management Sales

Customer Service Negotiation

Staff Management Staff Training

Team Building Project Management

Presentations Reports & Dashboard

Front Office Operations

Word Excel PowerPoint Outlook

Publisher

Salesforce Netsuite Vtiger

Marketo Google Analytics

MailChimp SurveyMonkey

Adobe Photoshop Adobe InDesign

Adobe Illustrator

EXPERIENCE

Sales Operations Manager

VAZCOM COMMUNICATIONS

Antioch, IL

Vazcom provided wireless technology solutions to individuals and businesses in IL, WI and KS.

Accountable for day-to-day operations including front office and customer service.

Built and maintained clientele base supported by 80% referral business. Implemented three-year Sales Development Plan.

Launched a B2B sales campaign that generated a 50% increase in revenue stream.

Created cost analysis spreadsheets and implemented procedures for small to large business that resulted in 30% reduced overhead. Assisted IT department in Netsuite implementation. EDUCATION

Business/Photography

CARROLL UNIVERSITY

Waukesha, WI

Business

GATEWAY TECHNICAL COLLEGE

Elkhorn & Kenosha, WI

COURSES

Miller Heiman Sales Training &

Service Training

Strategic Selling

Conceptual Selling

Large Account Management

Negotiations

Professor Victoria Medvec

Kellogg School of Management

Northwestern University

Marketo Foundation Training

Use and apply the core features of

Marketo through expert instruction

and hands-on exercises.

PASSIONS

Self Development Physical Fitness

Travel

SKILLS

Top Skills

Microsoft Office

CRM Software

Marketing Tools

Design

Contact this candidate