Account Executive Microsoft Office
Resume:
EDUCATION
SKILLS
CHRISTINA OU
UX DESIGNER
• Developed a redesign proposal for the WIREWAX website to improve the user experience and to meet the business goal of increasing sign ups
• Conducted stakeholder interviews, user testing, evaluation of site analytics, and heuristics analysis to determine areas of opportunity
• Designed multiple iterations of wireframes, built a clickable prototype and updated the current user flows and site map
• Led the strategy, creative development, and production for the B2B efforts for 11 business segments under IBM WorldWide Security
• Partnered with content strategy, user experience and data analytics teams to provide recommendations for the IBM Security website Award
• IBM Watson Analytics (2016 Global Ace Awards - Gold - Multichannel Demand Gen Campaign)
• Coordinated with partner agencies and managed the 360 brand campaign launch for Playtex Intimates from concept to production, including packaging, TV, website, and social media
• Project managed for Physicians Formula, consisting of a print campaign in national magazines, point-of-sale fixtures and instructional online videos
• Assisted media buyers with the purchase and maintenance of media space on national television for Clients such as Build-a-Bear Workshop, Sherwin Williams, Universal Studios and Foot Locker
• Optimized media buys and assembled results and ratiings from TV Networks to track quarterly Gross Ratng Point goals Global Account Supervisor (January 2016 - May 2017) UX Design Consultant (August - September 2017)
Ogilvy
WIREWAX
• Collaborated with internal teams on the website redesign for Similac, including new content, a reorganization of 90+ pages and a transition to a mobile-first responsive website
• Played a lead role in launching Similac’s ‘Sisterhood of the Motherhood’ brand platform, including the ‘Mother Hood’ online video and ‘End Mommy Wars’ activation
Awards
• Elected by peers as a top employee. Award included company-wide recognition and inclusion in offsite in Mexico, alongside the C-Suite
• The Mother ‘Hood (2015 Clios • Silver • Film, 2015 Clios • Bronze • Film Technique)
• Similac ‘In Support of New Moms’ Campaign (2016 Effies • Gold • Healthcare) Account Supervisor (March 2015 - January 2016)
Account Executive (January 2014 - February 2015)
Publicis Worldwide, North America
Account Executive (July 2013 - December 2013)
Assistant Account Executive (March 2012 - July 2013) KraftWorks
Assistant Media Buyer, National Television (February 2011 - March 2012) RJ Palmer
EXPERIENCE
ABOUT ME
I’m a creative and strategic UX
designer, influenced by my
background in the arts, to bring a
diverse and fresh point of view to
UX design. With a 6+ year
career in advertising, I’ve worked
to balance client and user goals,
partnered with UX designers
across website redesigns and
established a user-centered
mindset.
Sketch, InVision, Marvel,
Microsoft Office, Keynote, Adobe
Photoshop, Adobe InDesign,
IMovie, Cision, SPSS, AdViews,
Telecume, Nielsen IMS,
Mediamark Research,
Facebook/YouTube/Google
Analytics, Vitrue, Expion,
Hootesuite, WordPress
General Assembly, UXDI
Certificate, User Experience
Design
University of Tampa
John H. Sykes Business School
BS, Marketing
Dance Minor
Cum Laude
CONTACT
*********.******@*****.***
www.christinaou.net
www.linkedin.com/in/christinaou/
CO
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