Sales Project Management

Hala Hilal

**** ******* **** ***** ***********, ON L5W 1C4 905-***-**** *********@*******.***

Professional Profile

Management experience across sales, market research, call center and database operations

Master’s degree in International Relations with Certified Change Management Professional (CCMP)

Sales experience in identifying strategic growth opportunities and developing strategic plans, including setting goals and measuring metrics to monitor sales performance over time

PMP certification in progress

Project management leadership including all phases of logistical planning, execution, programming,

data-collection and data delivery including delivering top-lines and summaries, reports and presentation of results

Extensive background across pharmaceutical sector, delivering research projects for leading healthcare and well-being global organizations

Extensive vendor management experience, negotiated preferred suppliers’ agreements and achieved savings

Experience in managing budget, risks, deliverables and schedules by applying effective analytical and problem solving skills

Spearheaded and contributed to creation of CRM-tool to ensure proper follow-up, resulting in overall improvement in responding to prospects and following up on existing customers

Proficient in Microsoft Word, Excel and PowerPoint, Dash, Result, Confirmit, SPSS, Genius Project (project management software)

Professional Experience

Bell Mobility – Mississauga November 2015- 2016

Consultant, Market Analysis and Intelligence - Contract

Established research techniques and optimization to improve efficiency and recommended and set up best method of data collection to produce fastest result

Researched and recommended alternative market research methodologies and survey authoring solutions

Reviewed current project flow and recommend improvements

Set-up guidelines for how to run focus groups, including how to moderating, data analyzing and reporting results

Insync, a Publicis Healthcare Communications Group Agency-Toronto 2008-2014

Publicly held market research firm

Manager, Engagement Team, Healthcare

Managed team of Project Managers, handled execution of all phases of project management; assigned resources, supplier management, budget planning, navigating client landscape and overall performance of the project management team

Collaborated with the product team and was instrumental in vetting and launching of new products with an eye for ensuring quality, feasibility and logistical soundness

Created, planned, executed Project SOW, including creation of project plans, schedules and estimates, managed internal resources to fulfill client solutions

Directed implementation of a project management software (genius), created change plan, project management template and guidelines tools, secured quick wins to sustain momentum, resulting in streamlining staff resourcing, project management, project tracking and project delivery

Lead restructuring Project Management team services to meet the changing market research landscape, including restructuring the PM role and introducing a new model for managing projects’ logistics and planning, which resulted in 20% higher efficiency and higher clients’ satisfaction

Managed vendors and negotiated preferred suppliers’ agreements, which resulted in 20% savings

Greenfield Online Inc. – Toronto 2006-2007

Online data collection provider and leading online panel company, providing survey research services to research firms

Team Lead – Healthcare Team

Managed team of 6 Project Managers and online programmers, oversaw all phases of programming, data collections/delivery and managed client contacts to ensure client satisfaction by meeting expectations

Monitored questionnaire development process, data collection methods and sampling design

Improved data collection processes in collaboration with client; devised data gathering plan including finalized questionnaire, comprehensive drug list and timelines, leading to 50% boost in data quality and client satisfaction

Increased customer satisfaction by conducting scoping meetings, gaining in-depth understanding of client decisions used to tailor supportive research and by uncovering information gaps and existing hypotheses

Adbase Inc., Toronto 2003-2006

Database firm serving as leading source of mailing lists to creative community

Manager, Sales & Database Research

Managed the research and sales departments oversaw strategic market planning, business development, sales forecasting and marketing pricing, ensured quality of data and created business processes

Restructured sales department in a 2 tear approach, defined roles and responsibilities, hired new staff and created performance metrics to monitor sales performance over time which resulted in 27% increase in sales

Created performance metrics, measuring performance vs. prospects over time for Research and Sales departments, streamlined data collection, which led to improved productivity and captured 20% overall improvement

Improved productivity by establishing incentive program based on sales performance, resulting in 29% increase in revenues (representing nearly $500,000). Improved company website effectiveness which

increased online guest registration by 10%

Spearheaded and contributed to creation of CRM-tool to ensure proper follow-up, resulting in overall improvement in responding to prospects and following up on existing customers for renewal

Education, Training & Professional Affiliation

PMP certification in progress – Project Management Institute, Newton Square, PA

CCMP Certified Change Management Professional, Acuity Institute, Denver, CO

Master of Arts in International Relations - Oklahoma State University, Stillwater, OK

‘Managing High Performance Teams’ Centre for Creative Leadership, Greensboro, NC

‘The Leadership Development Program’ Centre for Creative Leadership, Springfield, CO

Languages: fully proficient in both English and Arabic and some French

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