Manager Marketing

RICHARD CAO

Irvine, CA *****

********@*****.*** 949-***-**** linkedin.com/in/richcao

PRODUCT MANAGER

Concept high quality and innovative software products Demonstrated strategic ability to create innovative software products, technically delivering roadmap items through development planning and educating organization on new products. Provide business model and value propositions for new monetization opportunities on desktop, tablet and smartphone. Web and Application Development System Integration Product Launch Agile Methodologies Software Development Life Cycle (SDLC) Cross-function Communication Issue and Risk Management PROFESSIONAL EXPERIENCE

COX AUTOMOTIVE (previously KELLEY BLUE BOOK), Irvine, CA 2012 Current Product Manager Advertising Mobile Lead

Partner with business owners and stakeholders in brainstorming sessions to ideate new advertising opportunities while providing valuable products. Collaborate with cross-functional Agile scrum teams orchestrating plans and activities for newly assigned products, coordinating product upgrades and integrating software.

• Increased advertising goal by 30% in 2015 from productizing new advertising opportunities on the tablet and smartphone experience.

• Led and developed new advertising opportunity on Kelley Blue Book homepage. Integrate site content while allowing advertisers to display key messaging to consumers. Homepage revenue has increase by 20% and user engagement by 238%.

• On track to accumulate $150,000 a month by adding premium advertising placements across Kelley Blue Book smartphone experience by delivering a homepage sponsorship on smartphone in 2016.

• Build and code Repair Ready (http://www.repairready.com) landing page to measure if there is enough significance for lean testing and concept validation. The landing page confirmed market need for confirm price maintenance or repair of a vehicle. This type of test followed lean startup methodology and use ad words to pump traffic to the landing page to measure significance to move forward with the concept.

• A/B test new advertising opportunities on KBB.com and provide a quantitative analysis and recommendation to the Sale’s organization.

• Train cross team on new advertising opportunities/products by specifying value proportion, business opportunity

& rules, client problems and show performance data on tests.

• Innovate new product portfolio opportunities and conceive enhancements for smartphone and tablet experiences to lift overall advertising spend.

• Increase overall click through rate from 0.08% to 0.11% on standard smartphone products through multiple site and advertising optimization to mitigate any client campaign cancelations.

• Run brainstorming sessions with multiple teams across business units to understand problems, client needs product to market fit and concept rough ideas to validate through lean tests. RICHARD CAO ********@*****.*** PAGE TWO

COX AUTOMOTIVE (previously KELLEY BLUE BOOK), Irvine, CA 2008 2012 Advertising Operations Specialist Mobile Lead

Provide technical expertise for new and existing mobile related products. Primary agents in helping clients achieve tactical mobile goals, including successful advertising implementation and maintain positive relationship with clients. Review technical advertising requirements, scope, specifications, customer obligations, preliminary staffing and product plans.

• Recovered $1.3 million in revenue by efficiently QAing existing buys and correcting trafficking errors.

• Mentored advertising operations team members on process and product offerings from a technical and operational standpoint.

• Earned recognition as a top performer from trafficking with less than a 3% error rate overall per year.

• Spearhead advertising operations projects by training team on new trafficking guidelines for new smartphone and desktop products.

• Triage advertising bugs and fix if related to HTML template, image, text size, Double Click targeting and copy. Doner Advertising, Newport Beach, CA 2007 2008

Interactive Media Planner Digital Advertising

• Prepare budget flow chart for upcoming year, which allocates all buys for the entire fiscal year.

• Meet with clients and assess business opportunities with different site/properties to find value in upcoming campaigns or vehicle launches.

• Construct media recommendations for client approval and assured all Mazda CX-9 campaigns launched as planned.

• Assisted in strategic planning for all interactive/online business for Mazda North American Operations (MNAO).

• Collaborated with sales partners, preparing RFPs and compare offerings for internal review for Mazda CX-9 launch.

• Connect with Mazda client weekly and provide updates on action items for key initiatives. EDUCATION

Bachelor of Science (BS), Marketing, California State University, Long Beach, CA PROFESSIONAL DEVELOPMENT

Web Design and Development Certification, University of California, Irvine 2015 Pragmatic Marketing Certification, Pragmatic Marketing 2014 TECHNICAL SKILLS

HTML, CSS, Javascript, Double Click for Publishers, Double Click for Advertisers, Microsoft Office Suite (Project, Excel, PowerPoint, Access, Visio, Word, Outlook) VersionOne, Rally, WEBEX

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