Market strategy, sales, media, advertising

BARBARA F. VALLENAS

PHONE: 954-***-**** **** ** St APT 501 BAY HARBOR ISLANDS, FL 33154 EMAIL: ***************@*****.***

OBJECTIVE: A dedicated and collaborative client services professional with a record of achievement working in a fast-paced corporate environment. Successful in building client relationships, and highly regarded for strong communication skills to ensure the seamless flow and implementation of projects.

PROFESSIONAL EXPERIENCE

Promotions Coordinator, Pierce Promotions – Portland, Maine/ Medley, Florida

August 2015 - Present

Assisted the Director of Promotions and Brand Managers in the conception and execution of high profile events and product launches offsite in the client’s corporate office.

Supported the client services team with collecting digital assets on a software platform.

Collaborated with the brand teams and legal department in tracking the messaging and legal compliance of in-store promotions and creative elements.

Managed the promotions/events budget flowchart to ensure all deliverables were met on a weekly basis.

Supported the client services team with new hire interviews for in-store retailer demonstrations.

Delivered sales summaries and one-off reports to support the analytics team with project goals.

Coordinated the street team launch of more than 50 retail stores that generated over 920,000 total engagements in key markets.

Drafted vendor contracts and budget proposals for promotional events.

Proofread and translated promotional advertisements for brand campaigns in English and Spanish.

Coordinated promotional kit warehouse shipping and logistics for in-store events.

Trained brand ambassadors for over 100 event demonstrations for high-level in-store promotions.

Marketing Communications Coordinator, Trimline Graphics International – Doral, Florida

January 2014 - January 2015

Planned and executed the company’s social media marketing and website with the creative team.

Managed the new business department and introduced effective “cold call” pitching techniques.

Assisted accounting with payroll and collections.

Developed presentations and business materials for the sales department.

Coordinated installation and warehouse scheduling.

Ordered 3M material and tracked warehouse inventory deliveries.

Supported sign production team by preparing signage kitting and masking for installation.

Implemented a system of creative approvals between the production and sales department for printing and inventory efficiencies.

Social Media Intern, The Zimmerman Agency – Tallahassee, Florida

August 2013 -December 2013

Created market research PowerPoint for client’s national campaigns.

Developed documents for social and creative media team briefing.

Updated social media platforms, and monitored consumer feedback for top travel industry clients.

Presented a winning social media video pitch with the intern team for a top retail client.

Advertising Account Management Intern, Fahlgren Mortine – Fort Lauderdale, Florida

May 2013 -August 2013

Participated in client meetings and T.V. commercial sets.

Assisted account executives with media buying, market research, creative briefs, and press releases.

Exceeded expectations in auditing retail visits for a major fast food corporation.

Worked with PR team in implementing new co-op retail communication documents.

KEY SKILLS AND COMPETENCIES

Highly responsible and reliable with a professional presentation.

Successful in working under pressure with tight deadlines.

Exceptional event management and strategic planning skills.

Achieved 6-credit hour graduate classes in Project Management, and qualified to sit for the Certified Associate in Project Management (CAMP) exam if desired by employer.

Bilingual, Fluent English and Spanish.

Technology: Advanced in Microsoft Excel, PowerPoint, Outlook, Concur Travel Solutions, Hootsuite, Google Analytics, Facebook Analytics, Adobe Acrobat Pro X, and Adobe Photoshop.

EDUCATION: Florida State University Tallahassee, Florida

Master of Science in Communication Achieved 2014

Bachelor of Arts in Communication Achieved 2012

Bachelor of Arts in English Achieved 2012

(Concentration in Editing, Writing and Media)

References available upon request.

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