Business Data Analyst

Experience Summary

* ***** ** ********** ** the IT industry playing the roles of a Business Analyst/Data Analyst in the Retail and Manufacturing sectors encompassing areas like digital marketing, mobile app merchandizing, Customer Relationship Management (CRM) and Big Data Analytics.

Tableau certified professional with extensive experience interpreting and analyzing big data and measuring KPIs to drive business growth and organizational goals.

Technology Summary

Tools

Tableau, Power BI, Qlikview, Adobe Site Catalyst (Omniture), Adobe Discover, Google Analytics, MS Excel, Siebel Tools

Databases

MySQL, MS SQL Server, MS Access, Hadoop, OBIEE

Languages

SQL, Hive, PHP, HTML, UML

Development Methodology

Agile, SCRUM Framework, Waterfall

Software Management/ Tracking

JIRA

Certifications

Tableau Qualified Associate, TCS Internal certifications on Business Analysis, E-commerce, Retail Management, Lean Six Sigma

Professional experience

Employer: Tata Consultancy Services

Client: Microsoft/ Nokia Inc.

Duration: Oct’10-Apr’14

Role: Business Data Analyst, Tableau Developer

Key Responsibilities:

Designed and developed interactive Tableau dashboards and reports that depict business intelligence to drive revenue and customer KPIs.

Built visually impactful reports using Qlikview and Adobe Site Catalyst (Omniture) that served as decision support models for business managers.

Utilized techniques like Gap Analysis, Forecasting, Prediction modeling and Trending to provide meaningful insights to business managers.

Worked extensively with data including tasks like data capture, extraction, mining, curation, analysis, interpretation and finally presentation of the findings to stakeholders to help them make crucial business decisions.

Worked with Big data (Hadoop File System), converted structured and unstructured data into actionable information.

Directed the team’s focus on business objectives, ensuring milestones were reached on time and on budget with desired results.

Worked with both Agile and Waterfall approaches based on client requirements.

Acted as liaison between business owners, the team and other stakeholders, creating project road maps, project plans and a work assignment matrix.

Worked towards effective project management and process improvement by completing internal

Competencies, courses and certifications on PMP and Lean Six Sigma.

Proficient with MS Excel formulae, tips and tricks, pivot tables to aid quick analysis.

Client: Nokia Corporation

Duration: Apr’08-Sep’10

Role: Business Analyst, QA

Key Responsibilities:

Acted as a liaison between the client and a team that handled online campaign management operations for Nokia’s gigantic consumer database.

Travelled to Helsinki, Finland to interact with business owners, gather specific business requirements and propose a roadmap to achieve the desired results.

Built customized dashboards and reports that were used by various stakeholders to help them gain insight into problem areas and make business decisions.

Collaborated with the client, implementation team and the management to ensure business and technology alignment, automate manual processes to achieve on time delivery

Performed multiple levels of quality assurance checks and user acceptance testing, identified critical errors, notified the stakeholders and ensured that remedial actions were taken

Prepared comprehensive documents on the quality assurance process, requirements model, checklists, defect tracker, project plans and stakeholder matrix.

Consolidated information gathered from multiple sources, resolved conflicts and performed a break-down of high level business requirements into workable tasks for the implementation teams.

Facilitated sprint planning, sprint demo and retrospective meetings.

Utilized several modeling and diagramming techniques (Swim-Lane Flowcharts, ER Diagrams, Data Flow Diagrams, Use Case Modeling, BPMN, UML etc.,) to better understand and depict the project requirements.

Familiar with the SCRUM framework of project methodology.

Education Summary

University

SRM University, Chennai, India

Qualification

Bachelor of Technology

GPA

4.5/5

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