Marketing Manager

Deidra Parrish Williams

Charlotte, NC 516-***-**** ******.*******@**.*** LinkedIn profile

Marketing Communications & CSR Leader

Marketing communications leader accomplished at building and leading creative, integrated strategies that promote aligned corporate narratives that enhance the corporate brand, and cultivate vital relationships -- internal and external.

Areas of concentration include:

Development of communications plans and routines

Production of event marketing plans

Capacity building – comms processes, teams, and tools

CSR strategy, programs and promotion

Philanthropic not-for-profit leadership

Media relations, executive media training

Executive speechwriting, training, counsel

Business development

Creative editorial and design direction

Production of major corporate events

Liaising with diverse constituent groups

Social media strategy

Professional History

Signature Consultants, Charlotte, NY August 2016 to March 2017

Contract engagement with Bank of America providing end-to-end management of complex retirement benefits communication plans produced by Global HR, in close coordination with Fiduciary, Legal, Marketing and external third-party plan manager. Plan entailed carefully executed deliverables

QBE North America – New York, NY November 2014 to February 2016

VP, U.S. COMMUNICATIONS AND MARKETING

Established comprehensive plans, processes and team to align and revitalize the fractured brand of the U.S. division of a global enterprise among its internal and external audiences nationwide, and within the industry globally.

Generated increased visibility at major industry expos/conferences via execution of strong PR and marketing efforts

Authored communication plan, aligning CEO and all C-Suite executives in lively, 2014 “Make it Happen” internal campaign, fostering increased employee engagement

Led exhaustive overhaul of employee intranet to increase engagement and ease of use

Played key leadership role in building and managing North America crisis communication plan

Produced approximately 15 highly rated executive Town Hall events nationwide

Managed global communications routines and reporting on behalf of US division

Co-authored (first) global Social Media Playbook

Created Site Leader Program: 30+ leaders trained to be local communications liaisons across 50+ sites nationwide

Developed reports and business updates for key external stakeholders (regulators, ratings agencies, etc.)

Selected to serve as executive sponsor for QBE Foundation, providing direction for CSR programs

Ensured on-time delivery of high-end marketing collateral (print and online) for approximately 150 executive sales calls

NuHealth Systems – East Meadow, NY September 2010 to November 2014

VP, COMMUNICATIONS/EXECUTIVE DIRECTOR

Substantially raised the profile of and support for a critical public health system by developing a comprehensive marketing communications strategies that included innovative partnerships, events and leadership engagement.

Developed communications plans for organizational initiatives: LEAN business transformation; electronic medical records implementation; and employee engagement survey

Provided counsel to CEO for mitigating negative impact of various corporate events

Produced numerous high level meetings, hospital tours, healthcare updates with key external constituents and groups

Attended and hosted myriad community meetings (in mosques, VFWs, living rooms and more) to broker community ties

Built 1st President’s Council; volunteer board of community representatives who helped foster community dialogues

Led research and development for social media strategy

Served as founding executive director for NuHealth Foundation, raising the health system’s image, profile and funding

Produced and hosted three successful fundraising galas for 500+ guests, from patients to donors and elected officials

Secured (12) prominent business leaders to serve on NuHealth Foundation board

Directed marketing videos

Managed work products of external marketing agency

Newsday – Melville, New York (a Cablevision company) October 2004 to July 2010

SENIOR DIRECTOR, EXTERNAL RELATIONS/COMMUNITY AFFAIRS

High-visibility role responsible for managing all communications efforts/ interactions of 75-year-old media conglomerate and its various constituents – internal and external in order to enhance the brand and support revenue objectives.

BAU leadership of routine communication events: CEO updates, earnings, product launches, and change management

Provided crisis communications management in numerous high-stakes situations to mitigate business interruption, revenue loss or reputational damage

Created corporate social responsibility (CSR) strategy that resulted in unique program and improved employee engagement and brand enhancement

Transformed corporate social responsibility strategy creating focused mission and processes, direct affiliations with key non-profits and achieved 60% increase in corporate giving

Developed non-profit board placement strategy, seating executives on key community boards

Developed and conducted Newsday CSR educational workshop

Created The Night of Giving, annual grant distribution event; $1M in non-profit grants

Established ongoing philanthropic partnerships with local corporations approx. $150k+ in community grants

Created 16-page ”Newsday in the Community” report, an award-winning special insert showcasing CSR efforts

Built and led a dedicated Internal Communications department to optimize effectiveness of information-sharing:

Ensured message discipline across the organization via development of a Communicator’s Toolbox

Implemented Manager’s Communication Group – appointed leaders throughout company, trained and tasked with coordinated two-way employee communication

Produced annual 3-night employee recognition event (2006-2009)

●Secured nearly $1 million in incremental advertising revenue for in-paper CSR programs:

Co-conceived GreenStreet LI, a regional “Go-Green” program with print, multimedia, events, a website, Simon Mall kiosks, and third party sponsors.

Developed business plan, secured major sponsors, and managed design, web, event and editorial teams

Nassau County Department of Economic Development – Mineola, New York January 2002 to July 2004

DIRECTOR, COMMUNICATIONS

Led all marketing communications and PR programs designed to promote the economic development agenda of the Honorable Thomas R. Suozzi, Nassau County Executive

Produced well-attended Economic Development community tour with 32 stops, sophisticated presentations, extensive advance work and follow-up work with local community leaders and special interest groups

Served as County liaison to numerous community groups

Managed marketing activity and third-party contractors

Managed Economic Development website

Girl Scouts of the USA – New York, New York October 2000 to January 2002

MANAGER, INTERNAL COMMUNICATIONS

Played key role as partner to Human Resources, Marketing, and P.R. teams to ensure consistent execution of major organizational messaging across 317 nationwide councils, the national board of directors, and the corporate workforce.

●Corporate writer on annual report, congressional statements, marketing briefs, and council updates

●Trained council staff around the country on P.R. protocol and tactics

●Authored CEO’s organizational updates (6/year) and scripted 30+ speeches/year for the National Board of Directors

●Provided comprehensive production coordination for 5-day, 4000+ member convention:

Managed master rehearsal schedule

Scripted convention speakers (9), called production stage cues

TWS Marketing Communications – New York, New York September 1997 to June 2001

PRINCIPAL

Co-founder of marketing communications agency providing tailored solutions for positioning internal and external programs, products, and business transactions for a diverse client base, including Microsoft, ImageCafe.com, Helen Hayes Rehabilitation Institute, Prom Guide Magazine, Pitney Bowes, Wedding Day Ltd., and U.S. Deputy Surgeon General, Dr. Kenneth Moritsugu.

●Executed master plan and key marketing deliverables for major corporate events -- launches, IPOs, new divisions

●Created compelling sales collateral for clients, and provided website content and speechwriting services

CMP Media, VARBusiness magazine – Manhasset, New York June 1990 to July 1997

ASSOCIATE TO BUSINESS EDITOR for CMP Media, Inc.

Editorial staff position with graduated reporting and project management responsibility, earning awards for editorial excellence, and Best Regular Section.

Education

Bachelor of Arts in Journalism/Media Studies Fordham University, New York

Strategic Corporate Citizenship (pursuing certification) Boston University, Carroll School of Management

Awards/Recognition

BOLI (Best of Long Island) Awards – Long Island Press Club (6 awards, including excellence in campaign design)

Top 50 Most Influential Women – Long Island Business News

Community Leadership Award – Hispanic Counseling Center

John O’Neill Humanitarian Award – Project GRAD Long Island

Volunteer Work

Bank of America 2008, 2010

Neighborhood Excellence grant selection committee

Bethpage Federal Credit Union 2013 - 2015

Associate Board of Directors, Marketing Committee

Erase Racism

Education Equity Initiative committee

Energeia Partnership at Molloy College 2008 - current

Board of Directors, Communications Committee Chairperson; Instructor and Curriculum Coordinator on Institutional Racism

Project GRAD, Long Island 2004 - 2015

Board of Directors, Vice Chairperson

Nassau County Holocaust Museum and Tolerance Center, Long Island – 2013 - 2015

Board of Directors

United Way of Long Island 2008

Non-for-profit optimization committee

Publishing Credits

Author, The Current’s Whisper, a 2017 novel

Bylined articles/editorials in media outlets including, Black Enterprise, Essence, Parents, and Marie Claire and Newsday

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