Marketing Sap

josh tavlin

tavlin.com

****@******.***

917-***-****

****-*******: cd / copywriter

freelance writer for the propeller group, tea & water and various agencies. in post-production for short-film i wrote and shot with filmmaker indrani pal-chaudhuri.

2015-2017: global cd, tbwa/chiat

a creative lead on accenture, michelin and bank of new york/mellon, and thomson reuters. co-led intel win, co-created

2017 super bowl commercial for michelin.

2012-2015: freelance cd / copywriter

berlin cameron, bbdo, saatchi & saatchi wellness, publicis, propeller, webmd, darling, sap,the thred agency, heartbeat ideas. accounts included at&t, comcast, harvard university, chase and various pharma co’s. 2011-2012: s.r.v.p. ecd, momentum, ny

creative leader of this experiential agency, which produced interactive concerts for american express; bottle redesigns and iphone apps and events for wm grant spirits; interior design for the 4a’s; videos for google; plus, sponsorships, websites and shopper marketing. 1992-2010: sr.vp., group creative director, ogilvy & mather advertising, ny lead digital and traditional efforts on american express, ibm and ibm global services, sap, nestle, the ny mets, glaxosmithkline, hershey, delta, miller beer and kraft, to name a few. instrumental in launching ibm e-business and

getting mr. met on america’s funniest commercials. 2007-2012: adjunct professor, the pratt institute

taught advertising in the form of apps, games, events and social networking. hurrahs: cannes lion, communication arts, d&ad, addys, obies, more. education: mcgill university

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