Marketing Social Media
Resume:
RE: Junior Marketing Representative
I’d like to express my interest in the Junior Marketing Representative position available at your company. Upon graduating university with an Honours Bachelor of Sport Management Degree, I further expanded my knowledge with a Media and Communications Diploma. After completing my education, I spent three years abroad gaining extensive experience in communications, events and marketing. Now returned to Canada, working for your company will allow me to apply the skills I have acquired while also growing and expanding my career.
As the Communications Officer at Comic Relief, I was responsible for the execution of communication tactics that led to this year’s successful charity campaign. Spanning across the UK, this campaign was strategically delivered through local and regional print, broadcast, digital and social channels. I was accountable for planning and implementing promotional media events with Comic Relief’s funded charities, corporate partners and high profiled celebrities to provide high quality media coverage. I took initiative in this role by strengthening relationships with media contacts to support the communication campaigns and maximize media coverage.
With Snowsport Scotland’s communications team, I was a key player in the implementation of national strategic communications and marketing initiatives to enhance brand recognition and drive business through membership sales and engagement. Here, I was heavily involved in concept and creative development, strategic communication planning, monitoring social media, and writing communication materials including press releases, articles, social posts, and interview and photo call briefing documents.
Along with my experience, I bring with me a creative spirit, ambition, and an enthusiasm for the dynamic, fast paced and complex challenges presented in this role. I am a very quick learner and I am looking to push myself and my career further by working on the agency side of business. I have a tremendous passion for marketing, and I have the ability to adapt to new environments. I am confident I would be an excellent fit with your company.
Thank you for your consideration and I look forward to hearing from you.
Kindest regards,
Samantha Brewer
***-******@*******.***
SAMANTHA BREWER
257 Parkside Dr., Waterdown, Ontario M: 289-***-**** E: ***-******@*******.***
An experienced Marketing Coordinator, I am confident my passionate, imaginative personality, combined with my communication and media capabilities, gives me the skill set needed to work in a fast paced team environment with your company.
EMPLOYMENT
Communications Officer Comic Relief
London, United Kingdom November 2016- April 2017 (Contract)
Partnered with the BBC, Comic Relief is a major charity based in the UK that runs two main campaigns- Red Nose Day and Sport Relief - to drive positive change through entertainment. I was accountable for generating media opportunities with Comic Relief’s funded charities, corporate partners and high profiled celebrities to provide quality coverage for media partners.
Key Achievements:
●Researched, developed, and supported the execution of regional media strategies
●Generated campaign awareness through the use of local and regional print, broadcast, digital and social media channels
●Produced creative, accurate, on-message press releases and communication materials for media and marketing purposes
●Fostered and strengthened relationships with media contacts, influencers, and corporate partners to support communications campaigns and maximize media coverage - including BBC TV and Radio, local press, and high profiled celebrities
●Planned and executed celebrity photo shoots and interviews for high quality media coverage, promotional events, and ad-hoc campaign activities
Marketing & Communications Coordinator Snowsport Scotland
Edinburgh, Scotland, United Kingdom January 2015- October 2016
The national governing body for snow sports in Scotland, Snowsport Scotland represents snow sports clubs, professionals and competitors on pathways, from grass roots participation to high performance sport. I was responsible for the promotion and communication of the brand, the creation and maintenance of business partnerships, and digital marketing.
Key Achievements:
●Managed a team to organize, budget, and deliver national snow sport competitions and events
●Created and edited press releases and communication plans while building close relationships and managing key media relationships
●Created media briefs for athletes prior to photo shoots and media interviews
●Developed, updated and maintained Snowsport Scotland’s website as a marketing tool, and an opportunity to raise funds through advertising and sponsorship opportunities
●Promoted Snowsport Scotland through digital & social marketing initiatives including Facebook & Twitter
●Conducted research analysis of marketing performance and KPI insights of partner marketing activations
Partnership Marketing Coordinator Golf Canada
Oakville, Ontario, Canada September 2013- December 2013 (Internship)
Golf Canada is the national non-profit organization of golf in Canada. I worked alongside Golf Canada’s partners to identify their main goals, financial budgets and objectives, and target audiences to develop innovative activation initiatives for the ‘RBC Canadian Open’ and ‘Golf Fore the Cure’ events.
Key Achievements:
●Researched viable future event concepts and sponsors to enhance Golf Canada’s major events
●Planning, organizing, and managing stakeholder event activations to increase awareness of brands
●Built strong relationships for the organization with internal & external stakeholders
●Data collections and post-event evaluations to aid in the organization to advance positively
Media & Events Coordinator Niagara IceDogs (OHL)
St. Catharines, Ontario, Canada October 2010- April 2012 (Internship)
Niagara IceDogs is a team organization within the Ontario Hockey League. As the Event Operations Coordinator, I was responsible to lead all partnered and sponsored game activations, digital and online media, and the coordination of communication materials.
Key Achievements:
●Scheduled and executed partner and sponsor intermission entertainment and events
●Prepared and executed technical game entertainment elements such as video displays
●Provided athletes and key partners information, briefs, and messaging for media interviews
●Edited and uploaded game highlights, interviews, and news to team website and social channels
CORE QUALIFICATIONS
●Leadership and management experience
●Proven ability to develop a credible network of stakeholders
●Superior written and verbal communications skills
●Energetic and passionate self-starter with a keen eye for detail
●Highly organized with efficient time management skills to meet strict deadlines
●Solution and results-driven in a fast-paced environment
●Strong social media knowledge and familiarity with Twitter, Facebook, Instagram, etc.
●IT skills including excelled knowledge of Microsoft Office applications, Wordpress, Google Analytics and Console
EDUCATION
Brock University Sport Management Degree, Honours
Humber College Media Communications Diploma
PERSONAL INTERESTS
Since completing my education, I have spent the past three years travelling around the world, learning about diverse cultures and values, pursuing my belief that educational opportunities must continue outside of the classroom. In addition, sports have always been my passion and a large part of my life. Participating in many sport clubs and teams including hockey, golf, and rugby has given me the opportunity to align my passion with my career and grow into the successful person I am today.
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