Sales Marketing

ZACHARY TIMM

Lake in the Hills, IL 847-***-****

***.****@*****.*** www.linkedin.com/in/zacharytimm

DIRECTOR OF MARKETING

Align Marketing Strategy and Execution

Dynamic and visionary marketing executive who empowers inspired and engaged teams to achieve corporate strategy and growth goals. Using deep and connected experience to continually meet growth challenges by orchestrating strategic marketing operations and discerning solutions for client acquisition and retention. Coach and mentor collaborative teams to analyze customer needs and align buying journey with organizational competencies. Areas of expertise:

Strategic Planning Sales Integration Campaign Planning Digital Marketing Content Marketing

Global Branding Collateral Development Budget Forecasting

PROFESSIONAL EXPERIENCE

AWANA INTERNATIONAL, Streamwood, IL

Director of Sales and Service 2016 – 2017

Leadership for cross-departmental teams to build new sales department, networking to align existing service department, and integrating both upstream and downstream efforts with Marketing. Led 3 direct report managers and 15 indirect staff members.

Reduced inquiry response time dramatically from weeks to same day, most inquiries responding within minutes or hours, using creative hybrid sales technique solution.

Created strategy for sales development team, forecasting 20% increase of new members in 2017.

Planned process for channel strategy and content strategy to onboard new members, implementing in 2017.

Integrated e-commerce department into sales, utilizing SEO, SEM and keyword search, forecasting direct sales increase of 10%.

AWANA INTL, Streamwood, IL

Director of Marketing 2007 – 2016

Leadership for all US marketing operations and growth strategies. Positioned global brand, communications (social media/PR), marketing, sales, customer service, e-commerce and marketing design departments to align with customer journey. Led team of 6 management and 30 marketing, sales and service team professionals.

Increased lead generation by 86% and qualified leads 25% over 2015 – 2016 by crafting customer acquisition plan, from focus groups to implementation, using segmented customer-centric content strategy.

Led marketing team and go-to-market strategy that achieved 8% market penetration launching first software offering to target audience.

Created model for Strategic Execution Plan adopted across company, aligning organizational initiatives and goals with departmental operations via integrated campaign development.

Designed marketing materials incorporating endorsement and content marketing strategies for social media, web, direct mail and print distribution, resulting in 25% increase in qualified leads.

Developed and launched 2007 product marketing campaign, resulting in $600K cash infusion and savings of over $1M in inventory expenses.

Created marketing plan and led team on documentary film for global branding. Planned event for film premiere. Booked 6 domestic and international television airings, increasing customer engagement and brand awareness.

Zachary Timm ***.****@*****.*** Page 2

Director of Marketing (continued)

Developed network and strategic partnerships with Focus on the Family, Courageous Films, and Sherwood Pictures, resulting in higher brand awareness and new product launches.

JP MORGAN CHASE, Chicago, IL 2005 – 2007

Marketing Specialist

Supported commercial banking marketing communications strategies at corporate headquarters in Elgin. Held business banking specialist and investment representative role at top commercial branch.

Retained retail clients with financial services while increasing commercial client base.

Earned multiple investment licenses and certifications in small business, increasing business and finance acumen, and using knowledge to better forecast book of business.

STERLING, INC., Chicago, IL 2003 – 2005

Store Manager

Oversaw all daily store operations, sales, staff, and training, with team of 8-12 personnel.

Spearheaded turnarounds and led 2 Chicago-area stores with lagging performance to high profitability through aggressive sales training, realignment of staff, changing product offerings, and increasing add-on sales.

Rehired to Sterling based on proven ability to grow sales and profitability in 5 stores during previous assignment.

ADDITIONAL RELEVANT EXPERIENCE

GRO-PLANT, LLC / DURANDAL CORPORATION, Oshkosh, WI and Chicago, IL, Marketing and Sales Manager / Operations Manager

Designed and delivered print and media advertising, event planning, and multi-placement PR campaigns leading to 10% sales increase in 2002. Directed and supervised 25 sales representatives, retail salespeople, and managers.

ROWE POTTERY WORKS, Cambridge and Madison, WI, General Manager / Marketing Manager

Established in-house marketing services and event planning to replace outsourced services. Led new Internet sales processes and website development, increasing sales annually 20%. Managed staff of 19.

STERLING, INC., Chicago, IL, Store Manager

Oversaw all daily store operations, sales, staff, and training, and led stores to high profitability. Recognized as turnaround specialist and increased performance in sales and profitability for 5 underperforming stores in 5 years. Managed 8-12 direct reports.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Bachelor of Science (BS), Communications and Public Relations, University of Wisconsin, Lacrosse, WI

Masters Certificate in Marketing Strategy and Business Management, Tulane University (Online)

Advanced Digital Marketing Certification, Simplilearn (expected 11/2017)

StoryBrand Marketing Workshop, Donald Miller, Nashville

SOFTWARE & TECHNICAL SKILLS

Salesforce.com CRM Pardot Marketing Automation Demandware Ecommerce Domo Analytics Squarespace Website Development MS Office: Excel, PowerPoint, Word

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