Sales Marketing
Resume:
ERIC DOHERTY
St. Louis, MO 63005
********@*****.***
Results-Oriented Leader With Expertise In:
Developing and implementing strategic plans and theoretical systems to meet organizational needs and goals
Addressing complex challenges that meet future needs by identifying, troubleshooting and solving problems in a timely manner.
Reimbursement, Risk Management, and the Commercialization of pharmaceutical and nutraceutical products
Working with FDA and GMP guidelines to ensure the proper manufacturing, distribution and marketing of products.
Exceeding sales goals and objectives by setting performance goals through effective coordination with teams
Products worked on during Director Marketing rotations:
Imitrex Wellbutrin SR/XL Lamictal
Cutivate Temovate Simcor
Advair Farxiga Trilipix
Lotronex Tru-Test G-PUR
Competencies Include:
P&L Responsibility Key Accounts Management Process Improvement
Strategic Planning PBM Development Forecasting/Budgeting
Business Development New Product Launch GPO Contracting
Team Building Regulatory Compliance Contract Negotiation
PROFESSIONAL EXPERIENCE
GLOCK Health, Science and Research, Inc. A part of the GLOCK International Group, based in Austria.
National and International Director of Marketing, Operations and Sales 2015-Present
Oversee the research, development and launch of a new company and new nutraceutical product line.
Develop the size and structure of the organization, and hire and train the needed employees.
Formulate the company plan to bring the company to an FDA and GMP compliant format.
Develop the strategy for growth of the organization.
Work with international colleagues to develop the international sales and marketing plans.
Develop and implement the overall marketing and sales communication plans for the organization.
Develop a nationwide broker network.
Develop a nationwide distributor and wholesaler network for the company’s products.
Develop all of the marketing and promotional products for the company, including website development, social media outlets, promotional materials, and digital ad campaigns.
Develop the company’s PR campaign to launch the company, along with ensuring that communication issues are quickly resolved.
ASTRA ZENECA CONTRACT 2014-2015
Regional Director of Sales-Missouri/Kansas/Arkansas/Iowa
Oversee the management of a team of managers and representatives (8 DM’s and 80 Representatives) calling on both diabetes specialists and primary care physicians.
Coordinate activities with multiple hospitals covering the Midwest region.
Rank #1 in the Area in diabetes sales for the launch of Farxiga
Focus on the overall strategy and execution of the goals set forth by management
Administer training initiatives with the management and representative team to ensure that quality presentations and information is being given.
Coordinate activities with peer managers, along with medical liaisons to ensure that practitioners and staff are properly educated.
Ensure that team members are held accountable for attaining goals and that reviews of said goals are given semi-annually.
Coordinate with the managed care team to ensure proper coverage is attained.
UVANTA PHARMACEUTICAL SERVICES 2010-2014
Director of Operations, Marketing and Sales-7 Midwestern States
Oversee the sales, marketing and insurance reimbursement of sold goods
Manage a team of 8 Regional Directors, 23 District Managers and 100 representatives.
Increased sales of over 200% in three years
Meet regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions.
Manage an inside and outside sales force that deal with customer service and sales related issues
Maintain and expand customer base by counseling representatives; building and maintaining rapport with key customers and identifying new customer opportunities.
Strategize the direction of future endeavors within the PBM areas covered
Achieve sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; prepared and completed action plans; implemented production, productivity, quality, and customer-service standards; resolved problems; completed audits; identified trends; determined regional sales system improvements and implemented change, when necessary.
Work with GPO's directly to ensure overall profitability
Enhance performance through direct and focused developmental goals
ABBOTT LABORATORIES 2008-2010
Regional Cardiovascular Director-Medical Device and Pharmaceutical Product
Hospital and Primary Care-Missouri/Illinois/Iowa
Oversaw the management of personnel and sales for promoted cardiovascular products in the states of Missouri, Illinois and Iowa
Achieved the Abbott National National Champion Award for promoted products
Developed the Patient Assistance Program for Simcor that included an educational medication guide for patients and physicians
Formulated the sales strategy for re-launching Niaspan in the Midwest region.
Launched 3 products within one year and engaged in ensuring managed care coverage for all products in the market
FLEMING PHARMACEUTICALS 2007-2008
National Sales and Marketing Director (The company is no longer in business)
Developed a sales strategy for the newly approved product within a market of $500 million. This sales strategy would involve the hiring of an outside sales team, developing a marketing plan, training and launching a new sales team within 3 months.
Developed the marketing plan and marketing deliverables to be used by the field representatives. Worked to develop the marketing direction, theme and the overall marketing strategy of the newly approved product.
Developed the Patient Assistance Program for Calomist that included a rebate card directed at getting access to second and third tier providers.
Developed a manufacturing strategy that met the needs of sales and promotions.
GLAXOSMITHKLINE, INC 1991-2007
Neurology, Cardiology and Psychiatry Regional Sales Director 2002-2007
One of 46 regional management team members that led sales of over $2.2B in specialty drugs for this $35B pharmaceutical manufacturing company. Led and managed teams comprised of 11 Clinical Specialists, 8 Primary Care Managers, and 24 Primary Care Representatives that marketed specialty products to the neurology, psychiatry, respiratory, and primary care markets.
Oversaw an annual budget of over $1M. Analyzed prior year expenditures, forecasted upcoming years needs, and developed a budget to include costs to support all marketing programs.
Effectively forecasted costs, utilized resources and monitored expenditures resulting in consistently performing at or below budgeted goals.
District Sales Manager and Marketing Manager 1999-2002
Senior Executive Sales Representative 1991-1999
EDUCATION AND TRAINING
Executive Leadership and Business Management Training
Harvard School of Business, Boston, MA
Dual Masters of Business Administration – Management and Marketing
St. Louis University, St. Louis, MO
Masters of Business Coursework-International Management/Marketing
Washington University; St. Louis, MO
Bachelors Degree in Business Administration – Marketing University of Missouri; St. Louis, MO
AWARDS
Astra Zeneca Launch Award 2014
Abbott Achieve Award 2010
Abbott National Champion-1 of 220 2009
Abbott National Launch Award 2008
GSK President’s Award: 2007. 2006, 2005, 2003, 2002, 1999
GSK Best of the Best Award: 1998, 1996, 1995, 1994, 1993, 1992
VOLUNTEER WORK
American Heart Association
Habitat For Humanity
Hands Across Atlanta
12 Stone Church
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