Sales, Marketing, Writing, Editing, Training

Genevieve Northup

Cell: 214-***-**** Email: *********.*******@*****.*** Portfolio: www.genevievenorthup.weebly.com Location: McKinney, TX SKILLS

Disciplines: Writing • Editing • Project Management • Marketing • Training • Recruiting • Leading • Selling • Designing Applications: Microsoft Office • Adobe Creative Suite • CRM, CMS and Project Management Tools • Social Media and Email Platforms • Yardi EXPERIENCE

CopyPress

Copy Editor

• Edit a variety of travel, marketing and technical content from writers of all skill levels and provide constructive feedback

• Simultaneously balance campaigns and deadlines for various clients, including Hipmunk, SkyScanner and ThredUp Matador Network

Contributing Travel and Lifestyle Writer

• Pitch articles to editors and write for web under tight deadlines

• Write articles for Matador core themes as requested by editors

• Write branded content for high-profile clients, including state tourism boards

• Promote published content on Facebook and Twitter to increase page views MyLifeWerks Insurance Services, LLC

Project Management Consultant

• Established project management system within BaseCamp to address organizational needs and goals

• Assessed current website and formulated project plan for redesign

• Implemented firm’s first client retention marketing efforts utilizing MailMerge and Constant Contact

• Enhanced recruiting methods with social media posts, Facebook ads and MailMerge campaigns

• Revamped marketing materials and developed branding standards

• Improved accuracy and efficiency of internal processes by digitizing forms and establishing procedures Stars and Stripes Europe, U.S. Department of Defense Media Organization Contracted Writer-Editor, Publishing & Media Design

• After move to Texas, mentored incoming lead writer-editor and assisted Europe team during hiring freeze

• Created content plan and wrote articles for new 50-page publication

• Provided QA for all articles before publication for web and print Stars and Stripes Europe, U.S. Department of Defense Media Organization Lead Writer-Editor, Publishing & Media Design

Writer-Editor, Publishing & Media Design

• Managed content planning and proofing for StripesEurope.com and 60 print publications annually while also writing, editing and designing without ever missing a deadline

• Hired, trained and supervised staff writer-editors, summer interns and contributors

• Established and monitored metrics for StripesEurope.com using Google Analytics and Facebook promotions to increase page views from 0 to 7,000 per week in 10 months

• Oversaw complete production cycle by writing, taking photos and designing travel article layouts for print

• Wrote and produced lifestyle and travel web content and promoted on social media and weekly radio show

• Developed content partnerships with other media organizations to diversify publications Central Texas College Europe

Adjunct Instructor, Management

• Designed and graded exams and writing assignments to meet accreditation requirements

• Developed lesson plans, PowerPoint slides and assignments for undergraduate business courses Freelance Writer

Technical Writer: 12Manage

Contributing Travel Writer: Based Traveler, Pink Pangea, Wall Street International American Red Cross

Field Office and Marketing Coordinator, Health & Safety Instructor

• Managed marketing communications and public relations for three Kaiserslautern area offices

• Coordinated blood drives and events for Alpha Co. Warrior Transition Unit

• Gained federal grant allocations for Alpha Co. Warrior Transition Unit by writing grant proposals

• Oversaw 80 volunteers and increased volunteer placement opportunities by 40 percent

• Facilitated work reintegration program between Alpha Co. Warrior Transition Unit and installations

• Developed full-service unit training program, increasing Health & Safety income by 10 percent Kaiserslautern, Germany

Dec. 2015-March 2017

May 2012-Dec. 2015

Ramstein, Germany

Jan. 2016-Nov. 2016

Kaiserslautern, Germany

Dec. 2010-Aug. 2011

Remote

March-July 2017

Dallas, TX

May-July 2017

Remote

Oct. 2015-present

Remote

May 2015-present

Remote

Aug. 2015-Nov. 2016

86th Force Support Squadron, U.S. Department of Defense Squadron Trainer

• Trained 8 to 80 civilian hires per week in customer service, ServSafe food safety and ancillary areas

• Developed refresher, on-the-spot and supplemental training courses to improve service quality

• Integral to opening of largest U.S. military installation mall by training 500 new hires V Platinum Consulting

Senior Healthcare Recruiter and Sales Trainer

• Prepared medical personnel for interviews, negotiated contract terms and addressed on-the-job performance issues

• Made all travel and logistics arrangements for professionals while on assignment

• Trained new recruiters and overhauled internal training materials

• Motivated sales floor with weekly contests and ongoing recruiter training sessions Lincoln Property Company

Leasing Professional and Acting Leasing Manager

• Ranked 8 of 200 employees in the region for sales and received 2006 sales awards every quarter

• Office sales leader for Oct., Nov., Dec. 2005 and Feb., March, April 2006 at the Lakes in the Village EDUCATION

University of Maryland University College

MBA, GPA: 4.000

The University of Texas at Austin

B.S. in Public Relations, cum laude, and Business Foundations Certificate with Distinction COMMUNITY WORK

Army Community Service

Army Family Team Building Instructor, Financial Educator

• Taught professional development courses to military members and spouses

• Designed and taught Thrifty Travels Across Europe to show military and civilians how to see Europe on a budget American Red Cross

Publicity Volunteer, Newsletter Writer-Editor, Health and Safety Instructor

• Taught CPR/AED/FA and Babysitter community courses

• Managed design and content of five-page newsletter publication each month

• Appeared as a radio and television guest on AFN Europe and designed flyers to publicize events

• Maintained a Facebook page and coordinated with webmaster to build online following

• Awarded Special Citation for Exceptional Volunteer Service for newsletter production Fisher House

Publicity and Marketing Volunteer

• Overhauled publicity materials

• Wrote articles for publication in local newspaper INTERESTS

• World Traveler: Organize all aspects of vacations across Europe, Asia and Africa; have visited 49 countries

• Owner, Gen’s Statement Gems: Design, make and sell up-cycled vintage jewelry

• Scuba Diving and Snorkeling: Certified open-water diver; wanted to be a marine biologist as a child

• Cooking and Dining Out: Cuisine is the most important part of any vacation; taken cooking lessons in Paris and Tuscany

• Running: Not so much an interest as a necessity because I love food Austin, TX

Jan. 2002-May 2005

Remote

Nov. 2010-Dec. 2012

Dallas, Texas

Aug. 2005-Feb. 2007

Ramstein, Germany

April 2009-Dec. 2010

Dallas, Texas

Feb. 2007-Feb. 2009

Ramstein, Germany

Sep. 2009-Dec. 2010, Sep. 2011-Mar. 2013

Landstuhl, Germany

Sep. 2009-Sep. 2010

Kaiserslautern, Germany

Oct. 2015-Feb. 2017

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