Customer Service Marketing

Location:

United States

Posted:

July 17, 2017

Contact this candidate

Resume:

Ryan M. Burk

** ****** **., ***** **** Beach, FL 33408

561-***-****

*********@*****.***

A breadth of experience in user experience, content creation, and technical writing. Aiming to further delve into technology-related workplaces. Strong attention to detail with the foresight to carry out a project with the end result always in mind.

Core Skills

●Content Creation

●Technical Writing

●Analytics

●SEO

Professional Experience

Upstart Internet West Palm Beach, FL 07/03/2017

●Project manager

●Content Manager

●Social Media Manager

Created all web-based content to be utilized by a wide range of clients in varying fields of interest.

Write blogs for clients on a rigorous release schedule, utilizing all current internet marketing techniques (keywording, SEO, analytics, etc.)

Direct, oversee, and advise all content used to the company's various social media outlets.

Delegate and organize tasks to be handled in a dynamic work environment.

Coordinate with video department and SEO keyword specialist daily to best optimize productivity, as well as direct and oversee internet market techniques used.

Routine review of analytic data and how to best approach internet marketing in an ever-changing landscape for a vast host of clients.

Blackstone Labs/Celestial Bodiez Boca Raton, FL 11/04/2015 - 05/16/2017

●Content Writing

●Product Support

●Affiliate Marketing Specialist/Manager

●Editor

●Quality Assurance

●Sales

Sales and product knowledge expert in a call center environment. Tasked with making inbound/outbound calls for product reviews, sales, product support, and advice. Often helped fitness enthusiasts build optimal supplement stacks to best fit their own personal needs.

Additionally, often set aside time to meet content writing needs for Blackstone Labs and all of its affiliate companies (Run Everything Labs, Prime Nutrition, etc.) Wrote all content for websites, company letters to new markets, internal communications, international sales compliance, etc.

Was later promoted to full-time content writing. Took it upon myself to research and create engaging content/articles related to fitness and bodybuilding. The goal is to drive additional traffic to our websites and reduce bounce rates. Each project keeps SEO/analytics in kind and how shown a dramatic increase in domain authority, and page rankings in Google.

Created all new content to accompany the brand’s social media outlets. These include Instagram posts, Youtube video descriptions, etc. Again, this has proven to be wildly successful as the brand is best known for its ability to engage and create a wildly loyal base of followers. Again, SEO marketing techniques are key to the success of these videos and content is generated with this notion in mind. Keywords, URL backlinks, Bitly links, etc. are all utilized.

Implemented, oversaw, and ran all operations relating to the brand’s affiliate marketing program (via Rakuten). This includes uploading banner images of varying sizes for all products, courting potential affiliates and catering to their needs, managing accounts, running daily sales reports. In its first month of operation, exceeded all expectations by reaching $50k in gross revenue and have consistently increased sales each month.

Lead a team to further pursue content marketing by launching a Wordpress-based domain, Blackstone Labs Online.com. Headed and oversaw a team of freelance writers, coaching them into developing strong content marketing skills and staples of SEO techniques. Also created a release schedule, assisted in topic campaign alongside of Google keyword specialist. Created and implemented workflow for writing staff to follow. Assisted 3rd party SEO specialist in optimizing Wordpress to fit our company’s needs. Began exploring and implementing 3rd party apps to further automate and streamline additions to Wordpress site, namely IFTTT.

Lead and created content for content marketing campaign on social media outlets to great success, boasting thousands of clickthroughs, shares, and new visitors. All claims validated against internal traffic reports.

Oversaw and implemented complete marketing overhaul of Celestial Bodiez fitness apparel brand. Took charge of creating site content workflow, creating all new content for website item descriptions, and oversaw and created all content for the brand’s Youtube channel.

Started and oversaw blog-based marketing campaign, reaching out to various fashion bloggers in related categories, reached out to high-volume Twitch.tv streamers to further branch out into previously untapped markets.

Was utilized to work alongside of hand-picked team to oversee and organize forensic accounts of internal company communications so as to stay in compliance with FDA/FBI guidelines.

Started an initiative to create a quality assurance program. This was aimed at identifying and eliminating discrepancies and inconsistencies across multiple platforms. Coordinated efforts with shipping department on when new arrivals were received, pulling samples of product to be reviewed against labels on product and label images on the company website. Routine review of current product formulas made so that new product reflected what changes were made, if any. Worked collaboratively with the creative director on a project involving rollout of website overhaul, which included updating all product information on the company website.

TBC Corporation, Juno Beach, FL 05/01/2015 - 10/01/2015

●IT Service Desk Analyst

Core skills in configuring and supporting multiple automotive POS systems (AS400, CARS, ROWriter), as well as aiding and assisting with a multitude of other IT-related issues.

Made routine use of ticketing system Landesk. Regular use of remote assistance with LogMeIn Rescue.

Tasked with setting up printers on networks for shops and how to direct print jobs.

Admin privileges for a multitude of company websites.

Assisted users in establishing connections to VPN networks and authorization clients associated with them.

Assisted users in networking basics such as cabling, connecting to wifi networks, sending emails and faxes, etc.

Broward/Palm Beach New Times, Ft. Lauderdale, FL 05/12/2012 - 11/04/2015

●Intern

●Contributor

●Calendar Writer

●Blogger

Began as a newsroom intern. Was quickly added to the contributor's list following a string of well-received articles written. Regularly contributed to the newspaper's weekly event column.

Daily operations included reaching out and establishing contact with PR firms for press kits regarding a wide range of events and performances, unprompted and of my own volition.

Met the high demand for independent work with a fresh way to engage readers, as well as taking responsibility for meeting strict deadlines. Routine use of efficient ways to manage, store, and access archives of content, as well as keeping clear lines of communication with both internal and external contacts.

Prime Nutrition, Boca Raton, FL 09/01/2014 - 05/16/2017

●Content Writer

Freelance content writing and blogging. Overhauled and created all new website content that showcases the company's products in a fact-based manner while also keeping SEO techniques in mind.

Allamanda Elementary School, North Palm Beach, FL 08/11/2009 - 04/28/2015

●Aftercare Counselor

●Lead Activity Planner

Began as an Aftercare counselor. Was promoted to Lead Activity Planner. In charge of differing sizes of groups of children. Tasked with planning and carrying out engaging activities which must meet very distinct state guidelines. Currently the only county employee who has ever received a perfect score on their yearly evaluation.

Sticky Webz, Royal Palm Beach, FL 11/05/2013 - 04/29/2014

●Content Writing

●Blogging

●SEO Marketing

Worked with a web development team as company content writer/content marketing specialist.

Undertook all writing needs for site content/blogs for all clients, as well as weekly blog update posts for each.

SEO techniques heavily utilized. Made routine use of Raven Tools, Wordpress, and Google's own website indexing service.

Attended weekly meetings analyzing web flow traffic, bounce rates, user experience, and how to improve indexing overall. Routine use of analytic tools with a heavy focus on user experience.

Poker Training Network, Pompano Beach, FL 12/14/2008 - 07/25/2009

●Independent Consultant

●Technical Writer

●Editor

●Customer Service Manager

Authored all technical documents in support of technical operations, software FAQs, and training for the on line applications, production, and editing.

Subject Matter Expert for applications and interacted with testing and development staff. Responsible for knowledge database and added all content to the company's internal WIKI.

Promoted to head of customer service. Developed company task workflow, as well as established the company’s call center.

Aloha Air Conditioning, Ft. Lauderdale, FL 04/08/2008 - 12/29/2008

●Technical Writer

●IT Support

Researched and authored technical guide for all AC Technical field applications.

Worked with application developers and testers for successful implementation of new and enhanced application functionality. Provided direct IT support for technicians in the field.

Urban Outfitters, Palm Beach Gardens, FL 03/06/2007 - 04/24/2008

●Sales and customer service representative

Performed all in-store sales and customer service duties.

Pediatric Partners, Palm Beach Gardens, FL 02/21/2006 - 03/18/2007

●Front Desk Representative

●File Clerk

Booked appointments. Saw patients to their rooms. Managed files and charts for patients.

Education

Palm Beach Community College, English Literature, 2006

MedVance Technical School, Surgical Technical Assistant Program, 2004-5

Survivor Charter High School, Graduate 2003

Professional References