Sales Customer Service

Executive Summary

Over ** years of creating innovative and compelling experiences for business growth. With executive and hands-on technical understanding building and supporting Services for Technology, Financial Services, Medical and Non-Profit organizations. A proven leader of cross-functional teams, with a focus on data to drive long-term business results. Areas of experience include implementation of long and short-term IT strategy, ERP deployment, business continuity plans, risk analysis and mitigation, Infrastructure design and support, SaaS, software development, regulatory compliance, project leadership, and process reengineering.

Work Experience

DECA Dental Dallas Texas – VP of Marketing

11 2016 - Current

Currently oversee technology, ERP/ERM, branding, guest experience, SEM, SEO, Digital and Traditional Marketing and sales for a 100 office Dental Service Organization in Dallas, Texas. DECA Dental has been listed as one of the fastest growing companies in the nation by Inc. 5000 and SMU and has received several awards for service and growth by EY.

Overhauled a local in-house discount dental plan to a nationwide Dental Membership Service. The relaunch included, branding, strategy, membership experience and technology upgrade. This relaunch increased revenues by almost 200% in just the first month and reduced administrate burden by 95%

Replaced the current members tracking system with a full self-service portal. This portal not only allows members to fully manage their accounts, but allows for tiered access to brokers, employers and offices to manage their members.

Improved existing SEM strategy that lead to a 275% increase in CTR, 50% decrease in CPC and 180% increase in Leads.

Designed and managed SharePoint as a corporate Portal and Document management system.

Led a migration from QuickBooks online to Dynamics AX

Built and executed a patient communication strategy that increased recall, treatment acceptance and reduced cancelations by creating an office experience playbook that included verbal scripts, waiting room designs, marketing materials and automated guest communications solutions that created targeted messages based on patient data.

Responsible for buildouts and designs of new and acquired offices (approximately 3 a month)

Developed a guest loyalty program to reward patients with points from a weighted matrix of actions they could perform and redeem for products, services or discounts.

Buzznog Dallas Texas – CTO

8 2015 – 11 2016

Led all technical, product development and operational aspects for a mobile development start-up. Our objective was to build the next generation of fan interaction that provides artists the distribution, engagement, and measurement tools they need to truly grow, monetize, and maintain an engaged loyal fan base. Buzznog works with artists like Will Smith, Drake, Chris Brown, George Strait, Blake Shelton and many others to build custom mobile and web apps.

Deployed a centralized management portal for artists to build apps, upload content, change modules and engage fans.

Built a Gamification system to track, motivate and reward fans based on 100’s of different factors.

Managed local and remote development teams through an ongoing, iterative process to build a fast, efficient and cost effective mobile app SaaS solution.

Designed a live in-concert experience that utilized, geolocation, blue-tooth beacons, inaudible tones, live streaming and multiple points of monetization to extend the live experience.

Designed a patent pending technology for artists to bundle and redeem albums with ticket sales to increase album sales via automated reported to Nelson and BuzzAngle.

Designed a fast and scalable hosted solution that can handle content and engagement for millions of fans simultaneously.

Directed large local and international teams for multinational products with the focus of reducing cost, deployment times and increasing speed and efficiency of feature releases.

Fellowship Church Dallas Texas – CIO

4 2009 - 8 2015

Directed the Technology, Web and Social Media teams for a highly creative, fast growing international non-profit that spans 16 locations and 5 countries. This position provided strategic leadership for all locations, including a camp and retreat center, retail centers, event technology and guest services.

The focus of this position was on upgrading infrastructure, reducing costs, establishing best practices, setting strategic web and marketing direction and overall information and brand protection.

Deployed an RFID solution that supported check-in, Profiling, Social Media Integration and tap to pay, which led to faster check-in, increased sales and online engagement

Managed web and software development team to design, development and maintain websites, mobile apps and ERP

Built the infrastructure to support the demanding needs of live and post production video and audio for TV and radio distribution across while maintaining corporate SLA’s for 24x7 operation.

Championed technology refresh that included switching, security, wireless and servers that improved performance by 900%, fortified network/information security, and reduced OPEX.

Revitalized the web strategy, design and developed a new corporate website and directed the launch of additional 300 online properties and several e-commerce sites that reached over 100 million global viewers per month.

Executed a social advertising and SEM campaigns focused on engaging and attracting new members.

Developed a system to analyze each member based on 100’s of factors and then execute targeted messages, calls, text and emails to increase their rating.

Crow Holdings Dallas Texas – IT Director

9 2007 - 4 2009

As the IT leadership for a private multi-national organization that encompasses a diverse portfolio of commercial, residential real estate holdings, several hedge-funds, museums and hotels I was focused on establishing best practices, centralizing information, security and implementing forward-looking solutions met the companies short and long-term technology goals.

•Directed IT operations for global commercial/residential real estate, private equity and investment company with 1000’s of properties world-wide.

•Designed and deployed infrastructure, building security and guest services infrastructure for corporate offices, executive office park, hotels, warehouses, art galleries luxury yachts and airplanes.

•Achieved three-month ROI on capital expenses and 95% reduction in operating expenses by migrating and consolidating outsourced data center to local virtualized environment.

•Established and maintained ITIL and regulatory compliance (SOX/SAS70) enterprise-wide.

•Developed an advanced campus security solution to protect everything from rare and valuable art to former presidents and government officials.

Hope For the Heart Dallas Texas – IT Manager

9 2001 - 9 2007

I provided technology leadership to all operational areas of a large international non-profit organization. Hope For the Heart has 2 award winning radio broadcasts that is heard on over 360 stations, over 60 countries, 29 languages and 1.3 million listeners.

•Provided technology leadership across IT, finance, marketing, facilities, customer service, fulfillment, and broadcasting departments for an international non-profit international radio and media company.

•Developed a mobile delivery strategy to increase the penetration of the radio and offline content.

•Improved customer satisfaction and financial accuracy by leading 2 strategic ERP implementation projects to consolidate disparate databases into one solution.

•Designed VoIP solution to merge caller, phone system and Agent data with Microsoft Dynamics AX, effectively achieving holistic view of customer data for financial and marketing analysis to improve the listeners experience and gain customer insight.

•Grew online donations by 60% and product sales by 40% for Hope for the Heart through innovative web strategy, marketing plan, and successful website launch.

Education

06 2000

Cedarville University

Cedarville Ohio

BA

2014 Certification

ITIL Foundations

2009 Certification

PMP

2004 Certification

CCNP

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