Sales Marketing
Resume:
Keith D. Bell
Seattle, WA
******@*******.***
linkedin.com/in/keith-bell9
PROFILE
Energetic, results-oriented healthcare professional with extensive experience in management, product development, production, sales and marketing. Passionate about taking products and organizations from concept to market and shepherding large, complex programs from vision through implementation. Servant leader with keen abilities to build trust quickly, align disparate groups and build high-performing teams; extensive healthcare and provider community relationships across Pacific Northwest. Engaging, passionate trainer and presenter. Innovative, diplomatic and sought-out mentor with high emotional intelligence.
EXPERTISE
Strategic planning and development
Medicare, Medicaid
Sales and marketing
Relationship-builder
Strategic budget management
New business revenue generation
Retention strategies
Cost containment
Change management
Product refinement and development
PROFESSIONAL EXPERIENCE
CVS/CAREMARK 2014 - 2016
SeniorAdvisor, Enterprise Product Innovation & Development
Drove effective product and program promotion and delivery through collaboration with Sales, Marketing and Operations teams. Ensured product performance achieved defined outcomes and was effectively supported by enterprise analytics and reporting.
Developed and evaluated product growth/evolution strategies by engaging internally and cross-organizationally to drive product innovation and operational alignment.
Owned real-time point-of-sale program delivering safety alerts to pharmacists, as well as High-risk Medications and Medication Therapy Management. Directed product improvements and development to comply with federal regulations.
Crafted business models and go-to-market strategies for new and emerging products, working closely with Product Development and Marketing to develop product and communicate relevant positioning.
Managed enterprise-wide communications to evangelize updated internal positioning and placement of product(s) within overall product portfolio.
WASHINGTON HEALTH BENEFIT EXCHANGE – Washington State 2012 - 2014
Director
Led development, implementation and continuous evaluation of both Individual Enrollment and Small Business Health Options (SHOP) services, reporting to the Executive Team. Developed relationships with key external stakeholders to drive strategy, design, development and coverage implementation plans and Internet-based systems to effectively market and manage enrollment and plan administration.
Developed and implemented policies, processes, standards and procedures for eligibility, dis/enrollment, account management, premium and plan payments through Exchange platform.
Oversaw design and implementation of website functionality, including employer/employee tools.
ESSENCE HEALTHCARE – St. Louis, MO 2007 - 2012
Director, Washington Markets
National Sales and Marketing Director
Hired to drive member acquisition and revenue growth for Medicare Advantage plans. Provided operational and administrative oversight of sales force, broker distribution channels and local market administration. Responsibilities expanded to include managing Provider Engagement and Relationships team, as well as contract development and administration and physician groups.
Directed implementation and maintenance of revenue enhancement and management programs, increasing physicians’ annual reimbursement between 10%-15%.
Designed, trained and managed sales strategy and sales staff; determined incentive program for meeting and exceeding enrollment sales and revenue objectives.
Supervised marketing research and strategy for expansion into new states and markets.
COMMUNITY HEALTH PLAN OF WASHINGTON 2005 - 2007
Assistant Vice President/General Manager, Medicare Programs
Formulated team and process for submission of approval and award of Medicare Advantage contract.
Managed $15M operating, marketing and sales budget, strategies and execution, generating $100M+ in annual revenues.
KB ASSOCIATES, INC. 2003 - 2005
Consultant: Association Health Plan Services LLC
Participated in revenue growth and operational strategy development and planning, gaining Board buy-in.
Implemented sales force automation CRM system for lead management and agent/broker distribution channel. Introduced online quoting and enrollment; created training materials.
Recruited, trained and developed sales staff (captive and independent agents). Crafted sales and marketing plans and communications.
Executed sales and marketing strategies, increasing annual revenue by $20M.
PREMERA BLUE CROSS/LIFEWISE HEALTH PLAN OF WASHINGTON 1996 - 2003
Director, Consumer Sales & Service
Responsible for inaugural sales launch for Premera subsidiary Lifewise Health Plan, generating revenue of $84M+. Directed sales and service operations statewide. Established inside sales unit/call center. Introduced online enrollment.
Grew LifeWise Health Plan membership from 0 to 42K in 24 months.
Introduced first Medical Savings Account (MSA) for individuals and families in Washington State.
Assembled development team for launch and implementation of new Medicare+ Choice health product. Generated annual revenues of $150M+. Exceeded annual sales goals.
Implemented direct response sales and marketing activities for Medicare Supplement and Individual Product lines. Generated Premera Blue Cross Medicare Supplement revenue of $70M
EDUCATION
San Diego State University, Major in Communication (Marketing emphasis)
El Camino College, Associate of Arts degree
Contact this candidate