Digital Ad programmatic Campaign Manager

Name : Rohit Thombre

Date of birth: **th August *991

Qualifications: B. Tech. in Computer Science

Mob. No. : +91-770*******

Email id: **********@*****.***

Skype: rohit.thombre

Profile

Summary : Digital Advertising professional with 4 years of experience in managing ad campaigns in Geos like Africa region, India, Sri Lanka, Bangladesh, Middle-east Asia and other rest of APAC region. Worked on SSP, Publisher and Advertiser's end. Specialize in Programmatic Account Management, Real time bidding (RTB)platforms like Adex - Appnexus - PubMatic, Video platforms Video Plaza - DFP, Online Advertising, Ad Optimization, Network Optimization, People Management, Optimization Analysis, Client Servicing, Relationship Management, Strategic Management. Managing campaigns on CPM, CPC, CPA, CPI, CPL and CPS modules. Responsible for Optimization strategies, Media Planning, Affiliate Marketing and working close with the sales to optimize the ROI. Maintaining the high–quality partner satisfactions in accordance with the client standards.

• Ad Serving, Data Management Tools and Technologies:

- I have worked on several Ad Serving tools (SSP, DSP, Exchanges).

- Optimizing Media Buying and RTB Ad Serving Tools and Technologies.

- Networks and Ad Servers DFP, 247 – Open Ad Stream (OAS), Glam Adapt, OpenX, AOL – Ad Desk, Zedo, Atlas for Publishers, AdRoll etc.

• Third Party Ad Serving Tools :

- DFA, ATLAS, MediaMind, MediaPlex, FlashTalking, EyeBlaster, PointRoll, Legolas, EyeReturn, etc.

- Also hands on implementing Brand Safety tags such as DoubleVerify, AdSafe, Ad Expose etc.

• RTB Tools and Exchanges

- 247 Trader, AppNexus, AdRoll, FBX, Google Ad Exchange, PubMatic and MediaMath

- Conversion Pixel setup, Segment Pixel Setup, Segment Building.

- Worked on web debugging tools (Firebug, HTTPFox, Fiddler, etc.)

- Campaigns and products onboarding for the ad networks.

- Familiar with HTML5, JS, SQL, Tableau (Data visualization)

• Certification in Google Digital Marketing Professional Program Basic and Advanced. Education

2009-2013

2010-2012

Graduation in B.Tech Computer Science

Symbiosis Institute of Technology, Pune

Symbiosis International University

Diploma in Business Management

Symbiosis Institute of Business Management(SIBM), Pune Symbiosis International University

2007-2009 Higher Secondary Certificate (HSC) - Class XII Maharashtra State Board for Higher Secondary

Education.

2006-2007 Secondary School Certificate (SSC)- Class X Lok Kalyan Pubic School, Kalyan.

Work Experience & Responsibility :

Campaign Manager at Nazara Technologies Pvt. Ltd.

[September 2016 - Present (1 year )Mumbai Area, India]

- Managing CPC, CPA, PPC, CPI and eCPM Campaigns for 33 Countries in Africa Region.

- Managing and optimizing paid search campaigns for large, complex clients, with experience in AdWords and Google

- Display Network to optimize the premier budget of USD $200, 000 for Ad campaigns.

- Managing RTB, DSP, SSP and DoubleClick Digital Marketing platform for monetizing and optimize the revenue generation from the campaigns.

- Consistently monitor campaign performance and identify opportunities to optimize and improve ROI.

- Daily analyses on the reports & ensure smooth functioning of ongoing campaigns

- Managing online ads, especially for search and display ads and campaign performance management and Setting up campaigns for Ad networks.

- Ad budget: Management decides entire yearly budget for ads. Allocate further split(day wise/month wise) basis operator performance & product performance, Ad vendor performance etc.

- Reconcile ad reports with internal reports

- Managing D2C gaming campaigns in Africa markets and driving new product and support strategic projects and initiatives for Africa market.

- Conduct business analysis to support crucial marketing investment decisions.

- Manage annual and quarterly planning, including budget and headcount processes; identify and develop key operations processes to improve efficiency and effectiveness.

- Escalate, track and resolve key client issues and manage expectations both internally and externally with clients for campaign implementation, management and performance.

- Understanding the digital platform landscape and marketplace, especially as it relates to agencies, ad networks and media buyers.

Team Lead – Ad Operations at Hungama digital Media Entertainment Pvt. ltd.

[December 2014 – August 2016 (1 year and 8 month )Mumbai Area, India] Handing the overall mobile domestic and International ad operations for B2C and D2C business. Following are the duties and Responsibilities: -

- Managing CPC, CPA, PPC, CPI and eCPM Campaigns.

- Managing Ad campaigns on various Geos like India, Sri Lanka, Bangladesh, Middle-east asia and other rest of APAC region.

- Campaign Management and Analyses on Google AdWords and Google Analytics.

- Managing and optimizing paid search campaigns for large, complex clients, with experience in AdWords and Google Display Network to optimize the premier budget for Ad campaigns.

- Managing RTB, DSP, SSP and DoubleClick Digital Marketing platform for monetizing and optimize the revenue generation from the campaigns.

- Managing B2B, B2C and D2C mainstream and entertainment marketing ad campaigns.

- Drive and support strategic projects and initiatives for APAC Marketing.

- Conduct business analysis to support crucial marketing investment decisions.

- Manage annual and quarterly planning, including budget and headcount processes; identify and develop key operations processes to improve efficiency and effectiveness.

- Escalate, track and resolve key client issues and manage expectations both internally and externally with clients for campaign implementation, management and performance.

- Understanding the digital platform landscape and marketplace, especially as it relates to agencies, ad networks and media buyers.

Operations Specialist - PubMatic India Pvt. Ltd.

August 2013 – August 2014 (1 year and 1 months) (Pune)

- Report generating using Microsoft Excel using Pivot tables, v lookup, concatenating data, pie charts, Data validation.

- ROI reporting, Revenue reporting, Client Data managing, Internal Reporting, Performance reports to client.

- PowerPoint reporting to Clients.

- Managing eCPM, CTR, TAT, RTB

- Mange Client Servicing( Onboarding Publisher with account setup)

- Managing Web, Mobile and App impressions

- Setup and monitoring the Ad impressions on Publisher

- Providing Brand Control over Violating Ads on Brand sensitive Publisher

- Proactive Review/Initial Ad Tag Review

- Responsibilities will include managing ad network account setup, reporting, data updates and working closely with internal customers to deliver on online ad inventory performance.

- Performing QA of Account setups, reporting, data updates, ad network additions.

- To provide support in the day-to-day management of publisher clients and ad network partners.

- Customer service to publishers and manage client advertising accounts by responding to inquiries.

- Preparing the discrepancy reports and analyzing the loop holes in the counting mechanism of different Ad networks and approaching them with a specification solution.

- Implementing Frequency caps and Impression caps on different ad networks to optimize the publishers Inventory and obtaining high revenue for the client.

- Develop and utilize approaches to provide strategic advices to publishers on how to improve the utilization of their remnant inventory.

- To retrieve data from ad networks & aggregators and develop spreadsheets and excel macros to filter, analyze, generate reports and draw conclusions from that data.

Developer – Sai Softek Pvt Ltd, Pune

January 2013 – May 2013 (5 months) Pune, India

- Developed an application in ASP.NET. The project name is Talent Enhancing System. Talent Enhancing System is Web application which is developed on 4.0 Net Platform. Technology used is ASP.Net with C# as a programming language.

- Integrated Development Environment (IDE) used for development is MS Visual Studio 2010 with SQL Server 2008 R2 for back-end data storage. It has been developed using 3-Tier Architecture which separates View, Business Logic and Controller.

- Designing is done with Hypertext Markup Language (HTML), Cascading Style Sheet(CSS), JQuery. Web Site resolution managed and checked in all browsers including Internet Explorer 5.0 and above, Mozilla Firefox, Chrome. Project trainee - NIIT Technologies Limited

Duration: June,2012 to Jan 2013

Training in C#,ASP.NET, Core Java, Adv. Java

Project: Java project on Online Job Portal.

Head - Guest relations

Reverb 2012

October 2011 – February 2012 (5 months)Pune

My role was to contact the various celebrities. To convince and invite them for the event. To manage the finance allotted to me for that event. And also take care of their travelling, refreshments for the guest. To confirm guest for each events. Projects

Talent Enhancing System.

Company: - Sai Softek Pvt. Ltd., Pune.

Description: - Talent Enhancing System is Web Application which is developed on 4.0 Net Platform. Technology used is ASP.Net with C# as a programming language. Integrated Development Environment (IDE) used for development is MS Visual Studio 2010 with SQL Server 2008 R2 for back-end data storage. It has been developed using 3-Tier Architecture which separates View, Business Logic and Controller. Designing is done with Hypertext Markup Language (HTML), Cascading Style Sheet (CSS), JQuery. Web Site resolution managed and checked in all browsers including Internet Explorer 5.0 and above, Mozilla Firefox, Chrome Tools used : - Visual Studio 2010, .Net Framework 4.0, C#, ASP.NET, SQL Server 2008 R2, 3 Tier Architecture, HTML, CSS, JavaScript, JQuery, Data Source SQLEXPRESS; Initial Catalog=tes; Integrated Security=True.

Online Job Portal

Institute : - NIIT

Description: - Developed Online Job Portal Using Core Java, Adv. Java. Tools used: - Net Beans 7.1, HTML5, CSS, JQuery.

Folder lock System

College Level: - Symbiosis Institute of Technology, Pune. Description: - Developed a Folder lock System application in order to get acknowledged with the concepts of Object Oriented Analysis and Design by designing various UML diagrams. Tools used: - Rational Rose, Rational Software Architect, Microsoft Visual Studio 2008

Shopping Centre Management System

College Level: - Symbiosis Institute of Technology, Pune. Description:- Developed a Shopping Centre Management System interface in order to get acknowledged of Software Engineering principles by designing various UML diagrams. Tools used :- Rational Rose, Rational Software Architect, Microsoft Visual Studio 2008 Skill Set and Interests

Skills:

- Managing B2B B2C as well as D2C (CPC, CPM, CPA, ECPM, CPD,) Campaigns

- Calculations in MS-Excel Spreadsheet, Pivot tables, Macros, Word procession (MS-Words), PPT Presentations (MS-PowerPoint).

- Integrating Display Ad delivery for Rich media, Video (In Banner, Pre-Roll), Mobile and several custom ads

- Analytic Tagging, Delivery Optimization, Discrepancy Adjustment, Troubleshooting Creative/Ad serving issues, Audience Segmentation, Fourth party tag implementation (Brand Safety, Ad Safe) and Building RTG Pools for Retargeting Campaigns.

- Setting up campaigns and sending tags to Publishers/Networks on several third party ad servers.

- Online Advertising; Advertising; Brand Control; Client serving; Quality Control; Digital Marketing; Ad Serving; Ad Networks; Mobile Advertising ; Revenue ;Account Management; Business Strategy;

- C, C++, ASP.NET, Core Java, Adv. Java, Web designing(HTML), HTML, DHTML, CSS,SQL .

Team Management, Training and QA:

- Managing multiple Campaign Management teams at a time and making sure that the daily advertising operations run smoothly.

- Training individuals on Ad serving tools, processes and technologies.

Hobbies : -

Chess, Swimming, Cricket, Carom, Squash, Table Tennis, Badminton, Pool, Football, Volleyball, Travelling, Cooking. Accomplishments

Head – Guest Relations for College in 2012.

Volunteered in Cultural and Technical events at the annual College fest 2012.

Played cricket at the intra-school and intra-college level.

Participated in Annual Sports Fest.

DECLARATION:

I hereby declare that the details provided by me in this resume are correct and I have knowingly not omitted/ misrepresented any information. I am aware that the company can use this data for verification purposes and any material inconsistency identified between the details shared above versus actual information would have a bearing on my employment, based upon company policies.

You’re sincerely,

Rohit P. Thombre

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