Marketing Sales

ADITYA PUTHRAN

Mobile: +1-647-***-**** Ι E-Mail: ***************@*****.***

LinkedIn: https://www.linkedin.com/in/aditya-puthran-2963ab76?trk=hp-identity-name CAREER OBJECTIVE Offering 5 years of experience in Product Marketing; Aspiring for a position that will effectively utilize marketing management expertise, creative talents and commitment to excellence

CORE COMPETENCIES

Product Management

Marketing Strategy

Business Analysis

Communication, negotiation and interpersonal skills

Sales Management

PROFESSIONAL

EXPERIENCE

MARKETING MANAGER : ADICARE PHARMA (May 2015 – July 2017)

Devised marketing strategy to boost sales of Nutraceutical brand by focusing on top 20 KOLs of a territory, which resulted in unit growth of 50% within a span of 3 months

Worked closely with the sales team to gauge the success of marketing activities and took steps to improve efficiency

Implemented distribution of life saving drugs

PRODUCT EXECUTIVE : SUN PHARMA ( February 2014 – May 2015)

Managed respiratory portfolio worth 6 Million CAD

Developed the concept of ACOS (Asthma COPD Overlap Syndrome), which resulted in market share gain of 2% and placed it at the top of its segment with 60% growth

Accountable for organizing division’s participation in National Respiratory conferences - NAPCON and PULMOCON, which increased the brand visibility

Organized ERS 2014 (European Respiratory Society), a platform to engage and update Chest Physicians, Pulmonologists pan India about latest advances in the field of Respiratory

Conducted division quarterly meets to review region wise sales and trained field force for smooth implementation of marketing activities

Active involvement in travelling nationwide for fieldwork to analyze the market dynamics and gather customer feedback

Developed a strategy called “Docnet” a program to enable doctors to connect with their patients online. In a span of 1 month the program enrolled 500 doctors

Developed “Respitrack” an Asthma mobile App, a revolutionary concept bringing Asthma patients closer to their doctors

ASST. PRODUCT MANAGER: ZYDUS PHARMACEUTICAL (May 2012 – January 2014)

Launched a brand of Vitamin D3 injection, with 85k CAD sales in the 1st month

Handled division’s participation at Orthopaedic and Rheumatology conferences – IRACON, IOACON to increase brand visibility

Developed a patient assistance program for Teriparatide (Biosimilar), to increase patient compliance and over a period of 1 year, 5000 patients were enrolled

Developed and achieved annual sales of 24000 CAD in Bhuj (Gujarat) EDUCATION

MBA in Marketing, SIES College of Management Studies, Mumbai, India, (2012)

Bachelor of Pharmacy in Pharmaceutical Marketing and Management, Rajiv Gandhi University of Health Sciences, Mumbai India, (2009) ADDITIONAL SKILL

Proficient in Microsoft Office

ACHIEVEMENT

Awarded the best “New Introduction” Brand in Chronic segment (Montek AB), 2014, by AIOCD AWACS

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