Marketing, Digital & Business Development Specialist & Strategist
Resume:
Lindsey Bohm
Senior Marketing, Digital and Business Development Strategist
**********@*****.***
Executive Summary
Innovative, agile and results-driven marketing, digital and business development professional with deep expertise in creating and executing new-age, creative, cutting edge, innovative, effective and efficiently productive strategic business, marketing and branding initiatives catered to today’s ever-changing digital and technical transformational era. Expert in designing customized multi-channel and integrated campaigns, business partnerships, relationships, top-notch events, content creation, web design, end-user client experiences, and in establishing the required supporting resources and integral strategic multi-media platforms necessary for best assuring researched and analytically analyzed optimized growth opportunities. I also specialize in augmenting and maturing digital and social media platforms, and developing new product, service and business branded solutions’ go-to-market strategies formulated to exponentially increase return-on-investment (ROI) while concurrently reducing total cost of ownership (TCO) to achieve predicted continuous fruition.
Professional Experience
Nevis Marketing LLC (Sister Agency of BB Marketing Group)
Marketing, Digital, and New Business Development Specialist & Business Strategist 2015-Present
Develop partner relationships and manage channel strategies aligned to targeted business objectives
Write press releases, develop all content overviews and ensure keyword and other corresponding SEO requirements are incorporated within all content creation (digital to print to social) for optimized organic reach that can then be best leveraged for paid promotional reach and search engine rankings; expertise in branding and storytelling as well as catered messaging to target business sectors
Coordinate all events (onsite and web-based), managing all contractual relationships and cross-functional promotional efforts
Manage all financials and budgeting
Ensure successful completion of new business development activities for positive ROI and new lead generation (Inclusive of all follow-up strategies, surveys, lead list generations, upselling and retargeting efforts)
Design new product development go-to-market strategies, working in conjunction with creative departments, photography, production and other multi-media channels best suited to reach target markets identified
Work directly with sales and executive-level management teams (cross-functionally) to ensure high-level strategic and tactical execution of business strategies are aligned and on target for completion
Compile marketing analytical reports, conduct behavioral analytical metrics and incorporate findings into strategic executions
Manage all social and digital assets, including creation of corporate branded platforms, imagery designs, educational resources, landing pages, and website development
Manage Google Analytics and Report-Based Metrics: Develop corresponding Google AdWords campaigns, sponsored paid posts, programmatic ads, and targeted publicized media coverage across all digital to social to print platforms
Develop websites including design, navigation, content creation, brand imagery, coloring, and corresponding posted assets/messaging
Computer Design & Integration (CDI LLC) New York, NY
Director of Marketing & Business Development 2014-2015 Accomplishments:
Architected industry-focused marketing summit that introduced Marketing-as-a-Service (MaaS) as a key differentiating solution offering to address complex next-generation IT solutions through the creation of multi-touch integrated campaigns and technology platforms (Advancing client marketing strategies with partner organizations)
Managed events and integrated campaigns for new business lead generation efforts catered to target markets and business sectors
Launched marketing automation platform integrating pivotal findings, campaign, results and customer/prospect information with internal CRM systems while upgrading all sales-to-markting processes, including all corresponding web, social and digital platforms and analytical tracking programs and reporting systems/result tracking-to-implementation towards the creation of streamlined processes and coordinated best-of-breed programs and new business generation campaigns
Developed lead scoring processes, surveys, evaluation forms, customer testimonials and videos
Re-launched web site, writing all copy to adequately define new solution and product offerings including designing CMS forms and integrating all digital assets including development of an 8-page microsite
Launched newly created company website, including creating all design, layout mock-ups, navigation outlines, content creation, and correlating logistics (http://www.cdillc.com)
Responsibilities:
Created, designed, and executed all high-level marketing and strategic go-to-market initiatives
Designed and enforced company brand guidelines and establish legal contracts for usage of client and partner reference materials
Led strategy, direction and content marketing creation efforts to enhance business solutions unit offerings.
Responsible for managing multi-million-dollar marketing budget and designing high-level go-to-market strategies
Oversaw company PR and press placements, as well as industry award opportunities, maintaining best-of-breed PR relationships
BB Marketing Group
Director of Marketing, Client Relationship and Project Management (http://bbmktg.com/portfolio/) 2011–2014
Accomplishments:
Established digital and social platforms across various business verticals including content creation, management and design;
Created metrics-based reporting system to refine go-to-market strategies
Developed partner relations and corresponding business and marketing specific programs and strategies to facilitate channel development opportunities between clients, partners and agency relationships, including targeted marketing focused initiatives required for client success a streamlined revenue
Created KPI performance metrics for global brand expansion and attainment of strategic business goal achievements
Identified ideal customer markets, setup performance metrics and analytical reports, created campaigns and methodologies and conducted customer profiling and behavioral trends to apply to marketing and sales tactics/strategies
Conducting studies on brand recognition and growth tactics for global appeal and acceptance
Project Manager and Client Relationship Manager (and developer) – Retainer & Project-based
Responsibilities:
Tracked client programs into master campaign initiatives to analyze all digital and social consumer behavior
Managed budgets and financials; developed client ROI campaign metrics; conducted internal team training programs
Developed Account-Based Marketing (ABM) campaigns, creative materials, content assets, and PR media relationships & deliverables
Developed and updated client websites and functionality, including mobile and application development (SaaS program development)
Gotham Technology Group (M7 Global Partners)
Director of Marketing & Business 2004 – 2011
Accomplishments:
Led management team responsible for 350% firm revenue growth: $10 million start-up to $350 million global firm
Developed and fostered start-up company marketing department, working with sales and executive teams providing pivotal role in shaping and building brand identity from inception
Secured global and national industry awards through press exposure in Crain’s, Bloomberg Radio, PRNewswire, NY Times, Forbes Online, Google and Yahoo Finance
Responsibilities:
Oversaw all branding, messaging and content creation for nationally recognized business solution providers
Initiated and created company-wide content marketing strategies to include strategic plans for company digital and social media assets such as blogs, streamlined posts, content syndication, webcasts and client video testimonials
Collaborated with key business units and outside vendors for go-to market strategy and content creation
Managed marketing budgets, partner co-op and MDF funding, and executed effective go-to market campaigns (150% average ROI)
Implemented and managed web-based marketing initiatives including email blasts, surveys, e-newsletters, and incentive programs
Managed all events from conceptualization to onsite management and post event follow-up strategic marketing processes
Awards & Accolades/Press & Media
Harvard Leaders Excellence (Top 8 2015), Xberts in IT (2015 US Congressional Award Top IT Start-Ups), National Association of Professional Women (NAPW) Member
2015 Featured in CRN magazine Best-of-Breed, Feb. 2015 “CDI Finds Sales Success through Social Media Push”
2014 NJ CAMA ASTRA Award (Social Media Strategy & Kiosk)
Entrepreneurial Startups
Co-Founder of Strike Point Marketing: Marketing, Advertising & BD Consulting Agency (2006 – 2011)
Assisted in Establishment M7 Global Partners: Global Extension of Gotham Technology Group (2009-2011)
Assisted in Establishment of Gotham Government Solutions: Channel & Partner Relations & Marketing Strategy (2005-2011)
Education
Rutgers University – School of Business (M.B.A., Business Administration)
Concentrations: Marketing, Finance & Entrepreneurial Studies
Rutgers University – School of Business (B.S., Business Administration); Graduated Summa Cum Laude
Tutor & Professional Development Training, Associate Professor
Technical Skills
Marketing Automation/Digital Marketing and Analytical Programs and Toolsets, Adobe Creative Suite, Microsoft Office & Supporting Programs, WordPress, Salesforce.com, Buffer, Slide Share, Social Media Platform Design, Web-based training, Google Analytics, Hootsuite, SEO Tracking & Keyword Analytics (KPIs), Mobile and Online Marketing Platforms, CMS, Marketing Automation Platforms
PERSONAL PORTFOLIO SAMPLES, WEBSITES & ONLINE MATERIALS:
-LinkedIn Profile: https://www.linkedin.com/in/bohm2882/
-Portfolio Samples: https://lbohm28.myportfolio.com
-Strikingly Website (Includes Recommendations): http://lindsey-bohm.strikingly.com/i
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