Sr Account Executive / Multi-Media Ad Sales
Resume:
donna beck
Boca Raton, Florida 33487
Email: ac12cr@r.postjobfree.com
PROFESSIONAL BUSINESS EXPERIENCE SUMMARY: Over 15 years as an accomplished multi-media sales executive and marketing consultant. Driven to achieve results with a commitment to excellence. Extensively skilled and trained in high-level sales, negotiating, and closing strategies. Exceptional communication skills with the power to persuade in a very knowledgeable and enthusiastic style. Uniquely combine strategy, research and creativity to persuade and close as a consummate professional. Background encompasses an in-depth working knowledge as a Sr. Ad Sales Media Consultant in Broadcast TV (CBS, ABC, CW, and FOX), Time Warner Cable, & CBS Infinity Radio in addition to Advertising Ad Agency. It is my sincere desire to align with a media organization of a like mind that is driven with a passion to make a difference.
PRESENT – 5/1/13: MEDIA DEMOGRAPHICS / MAD AD AGENCY: ACCOUNT MANAGEMENT EXECUTIVE
12/1/01 – 4/30/13: GULF CALIFORNIA BROADCAST (ABC * CBS* FOX* CW /SR ACCOUNT EXECUTIVE /MULTI- MEDIA AD SALES
EXPERTISE COMPENDIUM: In-depth knowledge of analyzing, developing, presenting, negotiating, and closing new ad campaigns. Successfully procured a diverse range of businesses including fortune 500 (Disney Studios), Ritz Carlton, Mercedes, Infinity, GM, and small to medium size businesses including: medical, furniture, restaurants, auto, retail, plastic surgeons, healthcare, etc. Developed successful sales and marketing activities generating local, regional ad sales, (multi-media platforms including digital, broadcast, and radio). Skilled in marketing research and analysis Identify prospective new business opportunities and upgrade existing customers by setting appointments to represent and market the very latest in digital technology.
Extensive experience in prospecting, cold calling, B2B,
Conducted needs analysis, presentations, proposals
Successfully negotiated and closed sales with 55% ratio.
Negotiated agency media buys, provided agency spot analysis & market evaluation
Handled forecasting, scheduling, documentation, & reporting
Successfully created engaging and compelling ad copy writing for TV & radio commercials
Highly skilled in account management from implementation to optimization
Managed campaigns discrepancies, over/under delivery, monitor performance
Developed marketing strategies & ad campaigns
Media planning from inception to optimization
EDUCATION:
DALTON STATE COLLEGE: (Economics Major)
Masters FAU (anticipated completion 6/19
UCLA EXTENSION CREATIVE WRITING
LYNDA.COM Digital Marketing
UDEMY: Google Ad Words Certification- SEO- SEM- Social Media Strategy
Xerox Sales Training
Creative Writing (UCLA)
Time Management Seminar (NPG)
Sales Athlete (Career Connection – Los Angeles)
Creator of the Medical Minute
Honorary Guest Speaker for Women in Business
American Writers & Artists Member
Proficient: Microsoft * Microsoft Office * Excel Microsoft * Microsoft Outlook *Word * Power Point * Creating Web Content * AdWords * Digital formulas ** In- depth knowledge of Quantitative & Qualitative marketing surveys: Scarborough, Nielsen, & Arbitron
donna beck
984 Jeffery Street
Boca Raton, Florida 33487
Email: ac12cr@r.postjobfree.com
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