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Sr Account Executive / Multi-Media Ad Sales

Location:
Boca Raton, Florida, United States
Salary:
50KI
Posted:
August 29, 2017

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donna beck

*** ******* ******

Boca Raton, Florida 33487

Email: ac12cr@r.postjobfree.com

(760) ***-****

PROFESSIONAL BUSINESS EXPERIENCE SUMMARY: Over 15 years as an accomplished multi-media sales executive and marketing consultant. Driven to achieve results with a commitment to excellence. Extensively skilled and trained in high-level sales, negotiating, and closing strategies. Exceptional communication skills with the power to persuade in a very knowledgeable and enthusiastic style. Uniquely combine strategy, research and creativity to persuade and close as a consummate professional. Background encompasses an in-depth working knowledge as a Sr. Ad Sales Media Consultant in Broadcast TV (CBS, ABC, CW, and FOX), Time Warner Cable, & CBS Infinity Radio in addition to Advertising Ad Agency. It is my sincere desire to align with a media organization of a like mind that is driven with a passion to make a difference.

PRESENT – 5/1/13: MEDIA DEMOGRAPHICS / MAD AD AGENCY: ACCOUNT MANAGEMENT EXECUTIVE

12/1/01 – 4/30/13: GULF CALIFORNIA BROADCAST (ABC * CBS* FOX* CW /SR ACCOUNT EXECUTIVE /MULTI- MEDIA AD SALES

EXPERTISE COMPENDIUM: In-depth knowledge of analyzing, developing, presenting, negotiating, and closing new ad campaigns. Successfully procured a diverse range of businesses including fortune 500 (Disney Studios), Ritz Carlton, Mercedes, Infinity, GM, and small to medium size businesses including: medical, furniture, restaurants, auto, retail, plastic surgeons, healthcare, etc. Developed successful sales and marketing activities generating local, regional ad sales, (multi-media platforms including digital, broadcast, and radio). Skilled in marketing research and analysis Identify prospective new business opportunities and upgrade existing customers by setting appointments to represent and market the very latest in digital technology.

Extensive experience in prospecting, cold calling, B2B,

Conducted needs analysis, presentations, proposals

Successfully negotiated and closed sales with 55% ratio.

Negotiated agency media buys, provided agency spot analysis & market evaluation

Handled forecasting, scheduling, documentation, & reporting

Successfully created engaging and compelling ad copy writing for TV & radio commercials

Highly skilled in account management from implementation to optimization

Managed campaigns discrepancies, over/under delivery, monitor performance

Developed marketing strategies & ad campaigns

Media planning from inception to optimization

EDUCATION:

DALTON STATE COLLEGE: (Economics Major)

Masters FAU (anticipated completion 6/19

UCLA EXTENSION CREATIVE WRITING

LYNDA.COM Digital Marketing

UDEMY: Google Ad Words Certification- SEO- SEM- Social Media Strategy

Xerox Sales Training

Creative Writing (UCLA)

Time Management Seminar (NPG)

Sales Athlete (Career Connection – Los Angeles)

Creator of the Medical Minute

Honorary Guest Speaker for Women in Business

American Writers & Artists Member

Proficient: Microsoft * Microsoft Office * Excel Microsoft * Microsoft Outlook *Word * Power Point * Creating Web Content * AdWords * Digital formulas ** In- depth knowledge of Quantitative & Qualitative marketing surveys: Scarborough, Nielsen, & Arbitron

donna beck

984 Jeffery Street

Boca Raton, Florida 33487

(760) ***-****

Email: ac12cr@r.postjobfree.com

Make A Difference



Contact this candidate