AKSHAY MEHTA

Mobile: 989-***-**** ~ Email: a ac116b@r.postjobfree.com ~

Address: N532, Chander Shekhar Azad Colony, Kishan Ganj, New Delhi 110007 To acquire more knowledge as new technologies comes in and apply the same in my career and grow along the organization.

SUMMARY

● Extensive expertise in computer and IT systems – Excellent in mathematics (numerical aptitude).

● Ability to assume responsibility and perform with little or no supervision.

● Proficient in MS Office(Excel, Powerpoint, Word), LibreOffice, Google Docs.

● Excellent time management skills, including ability to multitask successfully.

● Comfortable working on both individual and group projects.

● Highest order of communication skills and team approach

● Willingness to work in cooperation and collaboration.

● Adherence to confidentiality principles.

● Good judgment, initiative, commitment and resourcefulness.

● An out-of-the box thinker with proven track record.

● Profoundly knowledgeable, creative.

● Ability to assume responsibility and perform with little or no supervision.

● Great team player, friendly and enthusiastic with exceptional customer service skills.

● Possess excellent interpersonal, communication and organisational skills. EMPLOYMENT DETAILS

Since Apr’15: HCL Technologies Ltd, Project Lead f or DoubleClick for Publishers (DFP), a t G oogle India Pvt Ltd. Handling a team of 8 multilingual resources in Krakow, Poland and a 7 member team in Gurgaon, India. Tasks:

- Ad server implementation;

- Campaign trafficking and ad operation;

- Campaign optimization;

- Managing campaign inventory;

- Campaign management;

- Assisting clients with creative serving;

- Troubleshooting ad tags implementation;

-Weekly and Monthly analysis and sync ups with onshore and offshore stakeholders;

-Team Management;

Key Result Area

● A Technical Consultant handling high profile Tier 1/2 escalations relating to Forecasting, Creative Trafficking, Troubleshoot Ad Serving and the Network management of various DFP networks.

● Specialized in DFP (DART, Small Business and Premium) along with AdSense and AdX.

● Handling Tier 1 publishers like Fairfax, BBC, Bloomberg, NBC, Times of India, TVNZ, Malaysia Kini, Trip Advisor, Property Guru, Disney, CBS, Bell Media, Linkedin, Amazon etc.

● Worked for two different regions APAC & NA and have global client knowledge.

● D FP Mobile AdServing and help Clients for any mobile web/app related queries.

● Have a complete knowledge on all aspects of DFP -- Ad selection process, designing custom creative template, DFP video feature, Audience, Activity/Spotlight, Passback.

● Helped Publishers in implementing GPT/DART ad tags on their web page and have helped in integrating Google's SDK.

● Resolve complex technical concepts like Ad serving, Tagging issues, Discrepancies/Reports, Rich Media, Video issues, Mobile ad serving issues, User login issues, Impressions/clicks tracking related issues,Third-party/Custom tagging, UI related problems etc and communicating them to nontechnical/technical audience Onsite Project: Oct’16 - Dec’16

Was sent for UBM Advanstar Inc. project handled in Chennai. The publisher was moving their overall inventory from OpenX to DoubleClick for Publishers.

My responsibilities included

● Transferring the inventory from OpenX to DFP smoothly so that the delivery isn’t affected;

● Daily analysis of the ads;

● Optimising any campaigns that didn’t deliver as intended;

● Daily and Weekly sync ups with stakeholders;

Jan’15 - Apr’15: HCL Technologies Ltd, Associate Engineer for C hannel Intelligence Where To Buy, Since J anuary 2015, at the offshore business & operations for Vendor Ops Site, Google India Pvt Ltd. Key Result Area

● Generate and Troubleshoot JavaScript and XML tags used for unifying the manufacturers and retailers on the corresponding websites on both desktop and mobile platforms.

● Client Account Management.

● Manual verification of the product links in the database.

● Supporting new and urgent Ad campaigns.

● Brand development, e-commerce web site UI.

● Strategic Consulting, including business plan & strategy development.

● SLA Management, Quality Analysis, People Management, Beginners Training.

● Comprehensive database management and core languages XML, HTML May’14 - Jan’15: Binary Semantics Ltd, Gurgaon at Google India Vendor Site Primary Project: Channel Intelligence

● Generate feed report for all the retailer clients

● Analysis of failed incoming feeds and escalate it to potential reference

● Create and implement corrective action plans for various feed error types

● Develop strategies on how to perform pertinent actions for various issues of top tier client associated with GS

● Categorize all the retailer clients associated with GS to provide effective and optimal solution for their queries/challenges

● Tactfully handled issues/escalations so as to avoid any worst case scenarios that could act as an impediment for the process

● Triage erroneous feeds and provide feasible solution to bridle such circumstances

● Client Interaction for all the updated promotions to be added on to GS that are to go global as well as manage and optimize those in the system.

Secondary Project: Google Maps

● Worked on Google business listings collated from multiple on-line and off-line sources

● Analyzed all the listings provided to remove duplication in the index

● Used Business Builder Admin tool and SuperMario tool to fetch the data of all the business listings

● Did corrections wherever needed in the provided listings EDUCATION

● Bachelors in Technology, Electronics and Communication from Maharishi Dayanand University in 2014, 7.2 CGPA

● XII from C.B.S.E. in 2010, 72%

● X from C.B.S.E. in 2008, 83%

IT SKILLS

Ad Server Technologies: Google Products: DFP, DFA, Adwords, AdSense, Ad Exchange, Google Analytics Operating Systems: Windows, Ubuntu, Mac

Package: Microsoft Office (Word, Excel, PowerPoint and MS-Access) Computer Languages: Javascript, HTML, CSS, C++, SQL PERSONAL DETAILS

Date of Birth: 17th

July, 1992

Languages Known: English, Hindi and Punjabi

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