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Project Lead

New Delhi, Delhi, India
August 29, 2017

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Mobile: 989-***-**** ~ Email: a ~

Address: N532, Chander Shekhar Azad Colony, Kishan Ganj, New Delhi 110007 To acquire more knowledge as new technologies comes in and apply the same in my career and grow along the organization.


● Extensive expertise in computer and IT systems – Excellent in mathematics (numerical aptitude).

● Ability to assume responsibility and perform with little or no supervision.

● Proficient in MS Office(Excel, Powerpoint, Word), LibreOffice, Google Docs.

● Excellent time management skills, including ability to multitask successfully.

● Comfortable working on both individual and group projects.

● Highest order of communication skills and team approach

● Willingness to work in cooperation and collaboration.

● Adherence to confidentiality principles.

● Good judgment, initiative, commitment and resourcefulness.

● An out-of-the box thinker with proven track record.

● Profoundly knowledgeable, creative.

● Ability to assume responsibility and perform with little or no supervision.

● Great team player, friendly and enthusiastic with exceptional customer service skills.

● Possess excellent interpersonal, communication and organisational skills. EMPLOYMENT DETAILS

Since Apr’15: HCL Technologies Ltd, Project Lead f or DoubleClick for Publishers (DFP), a t G oogle India Pvt Ltd. Handling a team of 8 multilingual resources in Krakow, Poland and a 7 member team in Gurgaon, India. Tasks:

- Ad server implementation;

- Campaign trafficking and ad operation;

- Campaign optimization;

- Managing campaign inventory;

- Campaign management;

- Assisting clients with creative serving;

- Troubleshooting ad tags implementation;

-Weekly and Monthly analysis and sync ups with onshore and offshore stakeholders;

-Team Management;

Key Result Area

● A Technical Consultant handling high profile Tier 1/2 escalations relating to Forecasting, Creative Trafficking, Troubleshoot Ad Serving and the Network management of various DFP networks.

● Specialized in DFP (DART, Small Business and Premium) along with AdSense and AdX.

● Handling Tier 1 publishers like Fairfax, BBC, Bloomberg, NBC, Times of India, TVNZ, Malaysia Kini, Trip Advisor, Property Guru, Disney, CBS, Bell Media, Linkedin, Amazon etc.

● Worked for two different regions APAC & NA and have global client knowledge.

● D FP Mobile AdServing and help Clients for any mobile web/app related queries.

● Have a complete knowledge on all aspects of DFP -- Ad selection process, designing custom creative template, DFP video feature, Audience, Activity/Spotlight, Passback.

● Helped Publishers in implementing GPT/DART ad tags on their web page and have helped in integrating Google's SDK.

● Resolve complex technical concepts like Ad serving, Tagging issues, Discrepancies/Reports, Rich Media, Video issues, Mobile ad serving issues, User login issues, Impressions/clicks tracking related issues,Third-party/Custom tagging, UI related problems etc and communicating them to nontechnical/technical audience Onsite Project: Oct’16 - Dec’16

Was sent for UBM Advanstar Inc. project handled in Chennai. The publisher was moving their overall inventory from OpenX to DoubleClick for Publishers.

My responsibilities included

● Transferring the inventory from OpenX to DFP smoothly so that the delivery isn’t affected;

● Daily analysis of the ads;

● Optimising any campaigns that didn’t deliver as intended;

● Daily and Weekly sync ups with stakeholders;

Jan’15 - Apr’15: HCL Technologies Ltd, Associate Engineer for C hannel Intelligence Where To Buy, Since J anuary 2015, at the offshore business & operations for Vendor Ops Site, Google India Pvt Ltd. Key Result Area

● Generate and Troubleshoot JavaScript and XML tags used for unifying the manufacturers and retailers on the corresponding websites on both desktop and mobile platforms.

● Client Account Management.

● Manual verification of the product links in the database.

● Supporting new and urgent Ad campaigns.

● Brand development, e-commerce web site UI.

● Strategic Consulting, including business plan & strategy development.

● SLA Management, Quality Analysis, People Management, Beginners Training.

● Comprehensive database management and core languages XML, HTML May’14 - Jan’15: Binary Semantics Ltd, Gurgaon at Google India Vendor Site Primary Project: Channel Intelligence

● Generate feed report for all the retailer clients

● Analysis of failed incoming feeds and escalate it to potential reference

● Create and implement corrective action plans for various feed error types

● Develop strategies on how to perform pertinent actions for various issues of top tier client associated with GS

● Categorize all the retailer clients associated with GS to provide effective and optimal solution for their queries/challenges

● Tactfully handled issues/escalations so as to avoid any worst case scenarios that could act as an impediment for the process

● Triage erroneous feeds and provide feasible solution to bridle such circumstances

● Client Interaction for all the updated promotions to be added on to GS that are to go global as well as manage and optimize those in the system.

Secondary Project: Google Maps

● Worked on Google business listings collated from multiple on-line and off-line sources

● Analyzed all the listings provided to remove duplication in the index

● Used Business Builder Admin tool and SuperMario tool to fetch the data of all the business listings

● Did corrections wherever needed in the provided listings EDUCATION

● Bachelors in Technology, Electronics and Communication from Maharishi Dayanand University in 2014, 7.2 CGPA

● XII from C.B.S.E. in 2010, 72%

● X from C.B.S.E. in 2008, 83%


Ad Server Technologies: Google Products: DFP, DFA, Adwords, AdSense, Ad Exchange, Google Analytics Operating Systems: Windows, Ubuntu, Mac

Package: Microsoft Office (Word, Excel, PowerPoint and MS-Access) Computer Languages: Javascript, HTML, CSS, C++, SQL PERSONAL DETAILS

Date of Birth: 17th

July, 1992

Languages Known: English, Hindi and Punjabi

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